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Murat Senel is a seasoned executive with 20+ years of experience in sales management, new business development, and market research. He has led teams in expanding market presence, managing cross-border logistics, and driving sales growth. Murat holds an MBA from Istanbul University and a Language Program Certificate from Manhattan College.

Experience

  • Arbela Store
    • Erbil (il), Irak
    • General Manager
      • Dec 2023 - Present
      • Erbil (il), Irak

      Currently leading the transformation of Arbela's online store into a dynamic e-commerce marketplace, integrating international and local sellers. This initiative significantly diversifies our product range and improves customer service. I also oversee the operations of offline stores, Arbela and Digital City, enhancing inventory management and streamlining the synergy between online and offline channels. My role involves managing cross-border logistics, establishing efficient payment systems, and driving sales growth, while ensuring customer satisfaction remains at the forefront of our business strategy.

  • Hepsiburada
    • İstanbul, Türkiye
    • Head of Commerce, HepsiGlobal
      • Jun 2020 - Dec 2023
      • İstanbul, Türkiye

      I led several teams in a strategic initiative to expand the marketplace's seller base and global reach. I successfully onboarded thousands of sellers from abroad, enhancing the platform's product diversity and competitive edge. Additionally, I played a pivotal role in opening new avenues for local sellers to enter international markets, significantly increasing their sales and visibility. As part of my role, I supervised cross-functional teams, created and executed growth strategies, and established partnerships to facilitate cross-border commerce.

    • Retail
    • 700 & Above Employee
    • Country Manager (Balkans)
      • Dec 2013 - Dec 2019

      During my tenure in the region, I successfully oversaw the opening of 55 stores in Bulgaria, Greece, and Romania. I focused on ensuring the company's operations ran smoothly across all three countries. My responsibilities included strategic planning and execution of market entry, identifying prime locations, negotiating leases, and establishing a strong brand presence. I led cross-functional teams to establish supply chain logistics, implement marketing strategies, and maintain high standards of customer service.

    • Export and Corporate Sales Manager
      • Mar 2012 - Dec 2013

      I played a key role in boosting the company's global sales and expanding its international presence. As part of my role, I developed and implemented export strategies, managed international sales operations, and cultivated relationships with distributors and retailers across various countries. I conducted market analysis to identify new business opportunities and tailored sales approaches to diverse markets. Additionally, I oversaw logistics for export operations, ensured compliance with international trade regulations, and achieved sales targets.

    • Export Sales Manager
      • Aug 2009 - Mar 2012
      • Istanbul, Turkey

    • Export Sales Manager
      • Dec 2007 - Nov 2008
      • Bursa, Turkey

    • Marketing and Sales Representative
      • Jun 2006 - Aug 2007
      • Bursa, Turkey

    • Export Sales Representative
      • Oct 2005 - Jun 2006
      • Bursa, Turkey

Education

  • 2010 - 2012
    İstanbul Üniversitesi
    Master of Business Administration - MBA, Business Administration
  • 2004 - 2004
    Aspect - Manhattan College
    Language Program Certificate, English Language Studies
  • 1999 - 2003
    Uludağ Üniversitesi
    Bachelor's degree, International Relations and Affairs

Suggested Services

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Industry Focus. “Retail”

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