Experience

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  Dentsu Creative Public Relations

  • Mumbai, Maharashtra, India

  • Sr. Image Manager Dentsu Creative

    • Nov 2021 - Present
    • Mumbai, Maharashtra, India

    •Managed strategic initiatives to build and sustain a consistent corporate image in all communication and relationships with Company stakeholders, government authorities & agencies, local and international media, and group companies.•Delivered successful PR brand campaigns for Singapore Airlines, including targeted influencer partnerships and customer testimonial campaigns.•Headed client business, budgetary constraints & PR needs and solved client issues. Proactively demonstrated proactivity, credibility, and authority in client relationships•Successfully mitigated campaign messaging and timing challenges.•Acted as a valued and trusted adviser by clients whose counsel was regularly sought on relevant communications matters.•Implemented crisis communications plans and strengthened client relationships. Fostered creativity and demonstrated thought leadership in a constructive work environment.•Consistently drove creativity, problem-solving, and lateral thinking among junior team members by encouraging them to be proactive in coming up with ideas and suggestions for client projects/ increasing client media coverage.•Expanded media and influencer database at a senior level and have regular in-person meetings.•Provided insights to the team and the agency about new developments in media outlets, journalists, and techniques/ influencer platforms.

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  RK Swamy

  • Mumbai, Maharashtra, India

  • Sr. Account Director R.K Swamy

    • Mar 2020 - Nov 2021
    • Mumbai, Maharashtra, India

    •Understood and implement media relations strategies. Supported the Media Relations strategies within the country to ensure effective issues management and media handling processes are in place.•Effectively managed client’s research advertising & paid communication expense by optimizing ad campaigns.•Assisted with internal communications strategies, directly supporting business operations and achieving business goals.•Achieved exceptional outcomes for current clients and managed an extended portfolio, ensuring consistency of service is delivered in line with company policy. Championed the agency’s values and brand.•Utilized marketing communications and product positioning plans to drive effective media strategies.•Developed strategic plans and executed media campaigns across TV, print, radio, cinema, and digital platforms.•Expanded strategic communications capabilities and was able to respond to more complex client briefs and longer-term programs by showing capability in writing well-thought-out proposals.

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  Comniscient Group

  • Mumbai, Maharashtra, India

  • Account Director at i9 Communications Pvt. Ltd.

    • Aug 2013 - Feb 2020
    • Mumbai, Maharashtra, India

    •Managed challenging accounts and proactively adapted to dynamic last-minute project requirements and timelines changes.•Ensured smooth project delivery and minimized the impact of unforeseen adjustments.•Oversaw media strategy and account development.•Rendered support for agency growth and development of the new business pipeline.•Imparted training and mentoring to team members on effective writing, developing and implementing successful public relations campaigns integrating clients' marketing strategies.

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  Businessworld

  • Maharashtra, India

  • Ad Sales

    • Aug 2011 - Mar 2013
    • Maharashtra, India

    •Handled the portfolio of Display Advertisements for Automobiles, Mutual Funds, Luxury & Lifestyle, Foreign Banks, Hotels & Resorts, and Tour operators Category.•Provided excellent client-servicing to key corporate clients and agencies. Planned and executed innovative strategies to cater to the needs of different clients.

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  Mid-Day

  • Mumbai, Maharashtra, India

  • Deputy Manager

    • Jan 2010 - Feb 2011
    • Mumbai, Maharashtra, India

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  Mail Today News Papers Pvt Ltd

  • Mumbai, Maharashtra, India

  • Assistant Manager

    • Sep 2007 - Sep 2009
    • Mumbai, Maharashtra, India

    •Generated new business leads and created advertising solutions.•Pitched new business to direct clients and advertising agencies.•Contributed to the company’s benefit through promotional campaigns and introduced innovative ideas to clients & agencies.

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  DNA

  • Mumbai, Maharashtra, India

  • Asst Manager

    • 2006 - 2007
    • Mumbai, Maharashtra, India

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  Spice PR

  • Mumbai, Maharashtra, India

  • Spice PR

    • 2004 - 2006
    • Mumbai, Maharashtra, India