Experience

• 

  Paris Tobacco Company

  • Malaysia

  • Trade Marketing Manager

    • Sep 2023 - Present
    • Malaysia

    • Collating, monitoring, and reporting of various Trade reports such as competitors’intelligence, business reviews and trade programs.• Actively involved in development plans of new vaping product & heated tobacco products in Malaysia market.• Distributor and retail recruitment and management within area in charge- Develop sales strategies that match customer requirements and by promoting the product.

• 

  BAT

  • United Kingdom
  • Tobacco Manufacturing
  • 700 & Above Employee

  • Brand Associate

    • May 2022 - Present

    • After 2 and half years in field experience, I am assigned for short term assignment program in Head Office as Brands Deployment associate.• Currently I'm leading the stakeholders to deliver all requirements of the brand activation plans on time and in full.• Leading consumer activation Plan for NPI, including development of brand Campaign Calender and formulation of activation important metrics.• Besides, I and taking part to contribute to drive innovation and explore new brand activation application to increase effectiveness and efficiency in brand and activation plans.

  • State Sales Executive

    • Dec 2021 - May 2022

    • I am Responsible for State Patch, Trade KPI, E-Lite and Tele Sales.• Co-creating of State analysis and commercial plan With State manager.• Develop and leverage on long-term commercial relationship with Key customers.✓Project Driver - Lead route to market implementation of State and deliver succession rate >97%.

  • Territory Executive

    • Mar 2021 - Dec 2021

    - Develop, negotiate, implement and monitoring Trade programs for Key account and Mass market with key weighted outlets.-Keep abreast on market dynamic and trends, which includes obtaining in-depth understanding and analysis of market/ Retailers/ consumers and monitoring competitor's trade programs within the industry with regular feedback to marketing team.- Implement local sell-in and sell-out trade marketing programs to achieve established sales and profits goals within the territory.-Effectively utilize trade investment for maximum return on sales.-Maximize the usage of point of sales materials on display or any prominent areas within the store.-Motivate and Influence retailers to increase share if mind of company products.

  • Territory Sales Executive

    • Nov 2019 - Feb 2021

    -Own the territory in terms of performance and in maintaining effective relationships across a diverse base of retailers. -Plan and execute marketing strategy within the territory through building strong business relationships, responding to issues, and monitoring contract compliance. - Achieve target volume, share of market, and profit in the assigned territory through development of territory business plans and effective implementation of cycle activities. -Fill market demand of BAT's products by maintaining inventory levels and attaining distribution targets for the brand portfolio.

• 

  Bolloré Logistics

  • Human Resources Management

    • Jan 2019 - Jun 2019

    -Prepare related letters, disseminate and file - appointment, salary adjustment, yearly salary increment, yearly bonus, allowances, confirmation,-etc.-Liaise with all branch Administrator for relevant documents such as Emergency leaves supporting documents, manual attendance records, etc.-Coordinates and collaborate with colleges and universities to take on interns, attends to career fairs, career talks, etc.-Coordinate with relevant agencies to acquire foreign workers. File supporting documents.-Manages employee disciplinary issues.