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Muhammed Alakitan is a seasoned researcher and professional with expertise in data protection, digital media, and public relations. With a PhD from the University of Cambridge and a strong academic background, he has honed his skills in data analysis, content creation, and project management. His experience spans multiple industries, including academia, government, and private sector, where he has worked as a research assistant, data protection researcher, digital media consultant, and public relations communications assistant.

Credentials

  • Data Science for Everyone
    DataCamp
    Apr, 2022
    - Apr, 2026
  • Introduction to Data Analytics
    Coursera
    Sep, 2021
    - Apr, 2026
  • Training on Qualitative Analysis using NVivo
    University of Warwick and University of Ibadan Data Displacement Project
    Sep, 2021
    - Apr, 2026
  • Internship Experience UK: Professional Services & Consulting
    Bright Network
    Jul, 2021
    - Apr, 2026
  • Research Project Management
    Commonwealth Scholarship Commission
    Feb, 2021
    - Apr, 2026
  • Understanding Development Impact
    Commonwealth Scholarship Commission
    Oct, 2020
    - Apr, 2026
  • Questioning as we learn - An introduction to critical thinking
    INASP
    Jul, 2020
    - Apr, 2026
  • IDEAS FOR A BETTER WORLD: LEADING CHANGE THROUGH POLICYMAKING
    British Council
    Jun, 2020
    - Apr, 2026
  • Fellow
    The Platform Young Professionals
    Sep, 2019
    - Apr, 2026
  • The Basic Digital Skills
    Google
    Sep, 2019
    - Apr, 2026
  • The Fundamentals for Digital Marketing
    Google
    Mar, 2019
    - Apr, 2026
  • Certified Member (CM)
    International Sociological Association (ISA)
    Sep, 2020
    - Apr, 2026

Experience

    • Student Fellow
      • Feb 2024 - Present

      My fellowship research is focused on AI, platforms, and influencership in Nigeria.

    • Research Assistant
      • Jun 2022 - Sep 2022
      • Oxford, England, United Kingdom

  • University of Oxford
    • Oxford, England, United Kingdom
    • DARS Data Quality Officer
      • Jun 2022 - Aug 2022
      • Oxford, England, United Kingdom

      -Provided support for new participant data migrations onto the University’s central database and tested new system updates of the software for data fixes.-Researched and processed duplicate records in the University’s central database to ensure data consistency.

  • Africa Digital Rights'​ Hub
    • Greater Accra, Ghana
    • Data Protection Research Intern
      • Jun 2021 - Aug 2021
      • Greater Accra, Ghana

      -Collaborated with data protection experts to provide framework analysis of Data Protection Laws in Lesotho, Madagascar, Somalia and South Sudan.

  • Cambridge Development Initiative
    • Cambridge, England, United Kingdom
    • Executive Committee Member
      • Sep 2020 - Aug 2021
      • Cambridge, England, United Kingdom

      -Team lead, Soap Making Stream.-Planned and organised entrepreneurial workshops in eight communities (Kombo, Mtakuja, Vingunguti, Miembeni, Green Acres School area, Mabibo, Mugabe and Urafiki) in Dar es salaam, Tanzania.- Deliberated on and created a school health club manual for schools in each community.

    • Digital Media Consultant
      • Mar 2019 - Sep 2020
      • Lagos

      -Created content for publicity for more than 100 brands, ran campaigns and organically trended more than 200 hashtags on Twitter.-Collaborated with other marketing consultants to integrate and complement marketing strategies across multiple sales channels.-Developed online marketing strategies for several top brands and artistes. -Introduced online and multiple-sales-channel campaigns to marketing executives.

  • CSR-in-Action
    • Chevron Drive, Lekki, Lagos.
    • Government and External Relations Executive
      • Jul 2019 - Jun 2020
      • Chevron Drive, Lekki, Lagos.

      -2019 Civil Society Organisation Professionalism, Effectiveness and Therapy (CSO-CPET) workshop social media sensitization and post-event report writing.-Data collection and analysis for sustainability report writing in line with the Global Reporting Initiative (GRI).-Social Media Campaign Lead & Resource Personnel for the largest Sustainability Conference in West Africa, the 2019 Sustainability In The Extractive Industries (SITEI) Conference.-Conducted market research analysis to identify trends, market opportunities and competitor performance.-Participated in the development of various online marketing strategies.-Volunteered for Asido foundation and Zenera Consulting to create social media awareness on Mental Health in recognition of the 2019 World Mental Health Day. We made the top 5 trends of the Nigeria Trends table and reached out to about 900,000 people.-Volunteered for the 'Good Citizen Radio Show'. A programme with about 600,000 monthly listeners.

  • Groove Platforms
    • Off Admiralty Way, Lekki Phase 1 Lekki, Nigeria.
    • Social Media Marketing Consultant
      • Jun 2019 - Nov 2019
      • Off Admiralty Way, Lekki Phase 1 Lekki, Nigeria.

      -Introduced online and multiple-sales-channel campaigns to marketing executives for the UduXmusic streaming Application.-Provided online customer service to ensure positive and consistent user experiences of the UduXmusic Application.-Collaborated with other online marketing staff to integrate and complement traditional marketing strategies across multiple sales channels for the UduXmusic Streaming Application.

  • Hyplee Empire
    • Lagos, Nigeria
    • Digital Media Consultant
      • Apr 2019 - Nov 2019
      • Lagos, Nigeria

      -Created content for publicity for more than 70 top brands in Nigeria and organically trended more than 200 hashtags on Twitter.-Collaborated with web, multimedia, and visual art staff to create multimedia websites that conformed with brands and companies' visual formats.-Introduced online marketing initiatives, such as paid ad placement, sponsorship programs, email promotions, and viral marketing campaigns on social media.

  • Plugcontent
    • Lagos, Nigeria
    • Content Writer
      • Sep 2017 - Sep 2019
      • Lagos, Nigeria

      -Edited and rewrote existing copy as necessary, and submitted for approval by the Editor.-Wrote articles, bulletins, sales letters, speeches, and other related informative, marketing, and promotional material.-Presented marketing drafts and ideas to clients.

    • Digital Media Consultant
      • Nov 2018 - Jan 2019
      • Lagos

      Created content for publicity for more than 50 different brands and organically trended more than 100 hashtags on Twitter.

    • Public Relations Communications Assistant
      • Nov 2012 - Jan 2015
      • Alausa, Ikeja.

      -Responsible for writing press releases for the various Governor's and Special Adviser, Parastatals Monitoring Office’s (PMO) outing - which were edited by the Director of Press (PMO).-Part of the organising committee of the quarterly CEOs of Parastatals and Governor's meeting and also the monthly Special Adviser and CEOs’ meeting.-Studied the objectives, promotional policies, and needs of organisations to develop Public Relations strategies and promote ideas & services.-Prepared and edited organisational publications for internal and external audiences, including employee newsletters and the Directory of Parastatals and Government-owned Companies in Lagos.

  • MiTV
    • Ikeja, lagos
    • Press Intern
      • Nov 2011 - Jan 2012
      • Ikeja, lagos

      -Responsible for news and events reporting and writing, news transcription and interviews.-Responsible for on-scene news reporting especially during the January 2012 Nationwide strike.-Researched and analyzed background information related to stories in order to be able to provide complete and accurate information.-Gathered information about events through research, interviews, experience, or attendance at political, news, sports, artistic, social, or other functions.-Investigated breaking news developments, such as disasters, crimes and human-interest stories.

Education

  • 2022 -
    University of Cambridge
    Doctor of Philosophy - PhD
  • 2021 - 2022
    University of Oxford
    Graduate Student
  • 2020 - 2021
    University of Cambridge
    Master of Philosophy - MPhil
  • 2015 - 2019
    University of Ibadan
    Bachelor's degree

Suggested Services

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Industry Focus. “Higher Education”

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