Experience

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  Canada Hot Tub Parts

  • Sudbury, Ontario, Canada

  • Ecommerce Manager

    • Apr 2022 - Present
    • Sudbury, Ontario, Canada

    Reporting to the CEO – responsible for building and executing an integrated marketing plan in a demanding, entrepreneurial environment. Oversee advertising budget and allocation.SEO/SEM Project Management• Involvement in the sales process• Project strategy• Keyword research & project structuring• Campaign activation & management• Ensuring compliance with Google policies• Customized reporting• Google Analytics 4 (G4A) setup• Conversion tracking & revenue optimization• Preparing audit reports• Website audit & optimization• Landing page optimization• Link Building campaigns• Media buying• Content Writing• Content MarketingProject tools used:• Keyword planner & keywortool.io for keyword research• Raven Tools, SERanking, Hootsuite for reporting• MOZ difficulty tool for competitive metrics• SERanking for rank analysis• SEMRush for SEO, content marketing, competitor research, PPC and social media marketing• Screaming Frog for site analysis• GTMetrix & Pingdom for site speed and optimization• httpstatus.io for URL redirection• seotoolsforexcel• Open SEO Stats Extension for multiple audits• Instapage/Unbouce for landing page creation• Google Analytics / Google Tag Manager for trackingSocial Media Marketing• Selecting the appropriate type of campaign and media channels• Getting the artwork done as per guidelines• Selecting the most appropriate targeting options• Allocating budget based on selected media channels & combinations of targeting options• Setting up account & implementing pixel tracking

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  Silkor Laser & Aesthetic Center

  • Dubai, United Arab Emirates

  • Marketing Communication Manager

    • Mar 2021 - May 2022
    • Dubai, United Arab Emirates

    Plan and execute all digital marketing strategies for centers in UAE, Qatar, Oman and Kuwait, including SEO/SEM, social media, SMS marketing, Emailmarketing, and media buying.Design, build, and maintain Social Media Presence, increased 30K followers on Instagram in a year.Measure and report the performance of all digital marketing campaigns, and assess against goals (ROIand KPIs)Identify trends and insights and optimize spend and performance based on the insights.Brainstorm new and creative growth strategies.Plan, execute, and measure experiments and conversion tests.Collaborate with internal teams to create landing pages and optimize user experience.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels andcustomer touch points.Instrument conversion points and optimize user funnels.Collaborate with agencies and another vendor partners.Evaluate emerging technologies. Provide thought leadership and perspective for adoption whereappropriate.

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  Snagged Internet Services

  • Sudbury, Ontario, Canada

  • Digital Marketing Specialist

    • Mar 2021 - Feb 2022
    • Sudbury, Ontario, Canada

    Responsible for:-  Running digital marketing campaigns on Google Ads, SEO, and social media channels. Keeping a closeeye on marketing spends, cross channel budget distribution, and ensuring the maximum ROI for thecompany and clients.- Keyword research, competitor analysis, technical SEO, content recommendation, new page creation ifrequired, plan and execute all digital marketing strategies, including SEO/SEM, social media, anddisplay advertising campaigns.- Data Analysis.- Implementing & tracking KPIs and working toward client Targets- Upholding and maintaining the highest quality of service- Highlighting the latest industry updates- Collaborating with other Department for improved efficiency and performance- Formulating ideas and creating new proposals- Identifying the latest market trends, tools, and resources and incorporating these into our practice.

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  Novomed Centers

  • Dubai, United Arab Emirates

  • Digital Marketing Director

    • Feb 2018 - Mar 2021
    • Dubai, United Arab Emirates

    Reporting to the CEO, accountable for the development and execution of the Annual Digital Marketing Strategic Roadmap for 7 centers in UAE.Drafted and implemented company digital marketing plans from Scratch and created a road map foraccomplishments. Reached 20k+ Monthly Traffic in just 1 year and ranked over 1600+ keywords to pageone of Google.Novomer has 7 micro websites in 3 Languages (English, Arabic, Russian) and 3 locations to target in UAEincluding, Dubai, Abu Dhabi, and Al Ain. Created marketing strategy separately for each entity andlocation to get maximum ROI.Created Google Ads Campaigns for different departments/doctors/clinics etc. with a large monthly budget.Project tools used:• Keyword planner & keywortool.io for keyword research• Raven Tools, SERanking, Hootsuite for reporting• MOZ difficulty tool for competitive metrics• SEMRush for rank analysis• SERanking for SEO, content marketing, competitor research, PPC and social media marketing• Screaming Frog for site analysis• GTMetrix & Pingdom for site speed and optimization• httpstatus.io for URL redirection• seotoolsforexcel• Open SEO Stats Extension for multiple audits• Instapage/Unbouce for landing page creation• Google Analytics / Google Tag Manager for trackingSocial Media Marketing• Understanding clients’ objectives and requirements• Selecting the appropriate type of campaign and media channels• Getting the artwork done as per guidelines• Selecting most appropriate targeting options• Allocating budget based on selected media channel & combinations of targeting options• Setting up account & implementing pixel tracking• Monitoring for non-performing combinations, introduce new challengers & optimize.• Integrating accounts for reporting from tools, 3rd party software’s such as raven-tools, hootsuite.

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  American Hospital Dubai

  • Dubai, United Arab Emirates

  • Digital Marketing Manager

    • Aug 2020 - Nov 2020
    • Dubai, United Arab Emirates

    Plan and execute all digital marketing strategies, including SEO/SEM, social media, SMS marketing, Emailmarketing, and media buying.Design, build, and maintain Social Media PresenceMeasure and report the performance of all digital marketing campaigns, and assess against goals (ROIand KPIs)Identify trends and insights and optimize spend and performance based on the insights.Brainstorm new and creative growth strategies.Plan, execute, and measure experiments and conversion tests.Collaborate with internal teams to create landing pages and optimize user experience.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels andcustomer touch points.Instrument conversion points and optimize user funnels.Collaborate with agencies and another vendor partners.Evaluate emerging technologies. Provide thought leadership and perspective for adoption whereappropriate.

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  BMC Bizrah Medical Center

  • Dubai, United Arab Emirates

  • Digital Marketing Manager

    • Nov 2016 - Feb 2018
    • Dubai, United Arab Emirates

    Designed their website as I was the first person in the Digital Marketing Department, Dr Bizrah wasshifted from Saudi Arabia after spending 20 years there and was new to Dubai. Helped him to build theteam, content writing for the website with the help of a freelance content writer, website designing, SEO,SEM, SMS Marketing, and Email Marketing was my core job there.Helped them to rank on relevant search terms on the first page for both English and Arabic Language.Created and maintained Google Ads campaigns ✱ 360 Degree Digital Marketing ✱ Search Engine Optimization ✱ Pay-Per-Click Advertising✱ Website Conversion Optimization ✱ Strategic Planning ✱ Social Media Marketing ✱ Project Management ✱ Team Building / Training ✱ Client Communication

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  CosmeSurge

  • Dubai, UAE

  • SEO Administrator

    • Feb 2012 - Aug 2016
    • Dubai, UAE

    Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.Created Digital Marketing Plan from Scratch including SEO, Google Ads, Social Media, SMS Marketing,Email Marketing etcPerformed comprehensive SEO audits. Provided SEO analysis and recommendations in coordinationwith elements and structure of websites and web pages. Developed and implemented link buildingcampaigns.Maintained their websites in 2 languages (English and Arabic) in terms of SEO, GoogleAds, SMS, Email Marketing, adding/edit/removing new and existing doctors, and any modification onthe website. Reached 35k monthly traffic on all websites

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  Emirates Hospital

  • Dubai

  • SEO Specialist

    • Feb 2012 - Aug 2016
    • Dubai

    Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.

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  United SEO العربية

  • Dubai, United Arab Emirates

  • Search Engine Optimization Specialist

    • Dec 2013 - Nov 2015
    • Dubai, United Arab Emirates

    Worked as Freelance SEO Consultant for this Australian-based Digital Marketing Agency and handled over 100 Clients locally just for the UAE market. United SEO is a fully-fledged digital marketing company that helps businesses create and grow their presence online by providing smart and creative digital marketing solutions.Main Duties were:- Technical SEO- On-Page optimization- create/suggest new pages for targeted keywords.- content requests with the right keyword density and keyword variations- Accounts creation on Google properties (analytics, search console) add tracking codes and verify thewebsites- Sitemap creation and submission- Technical SEO- content optimization- Meta tags update

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  Sofizar

  • SEO Manager

    • Apr 2006 - Feb 2012

    Started as Junior SEO, worked on Click Fraud Project to help Advertisers on Google to figure out theillegitimate clicks. Promoted to SEO manager within 6 months after showing dedication andcommitment.Worked on Events Tickets websites (Ticketluck.com, Ticketnest.com, Ticketmayor.com, Ticketmy.com,Excite.com/events) and lead the team of 21 SEOs for the group.Lead the team for outsource projects of the company including Korea Tourism, Korea Medical,Sportsfan, HealthGuru (Video Marketing), bbmag, eddirect.com and many more.Events Tickets website Ticketluck.com reached 40k/month traffic on average at one point during thecontinuous period of 6 months, other has average traffic of 10k/month

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  APS Group

  • SEO & Php Developer

    • Aug 2005 - Oct 2005

    Worked for Three Months as SEO and Internee PHP Developer

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  Creative On

  • Senior SEO

    • May 2004 - Jun 2005

    Worked on company Web Hosting Website and some of their in-house projects, includedantivitiligo.com (Herbal oil of Vitiligo) selling in USAMostly I worked on Link Building including Reciprocal Linking, Directory Submission, Yahoo Forums etcWorked on some designing updates of websites, banners creation as well during my tenure withCreativeon.