Experience

• 

  National Foods Limited

  • Pakistan
  • Food and Beverage Manufacturing
  • 700 & Above Employee

  • National Perfect Stores Manager

    • Aug 2023 - Present

  • Regional Sales Manager

    • Jan 2022 - Aug 2023

• 

  Abudawood Pakistan

  • Bahawalpur, Punjab, Pakistan

  • Unit Manager - Southern Punjab

    • Jul 2021 - Jan 2022
    • Bahawalpur, Punjab, Pakistan

    • Leading Sales Unit for P&G Business covering 2 Direct branches and 32 Indirect Distributors making 20% of Numeric share• Driving Business KPI and leading the agenda in the entire Unit – AC, Bill Productivity, Golden Stores & Golden Points• Consistent winner of Power SKU (Golden Points) Distribution nationally for the past 5 months • Developed Sub D School, Training Module for Pan Pakistan Sub D business on Capability building agenda• Track and Reporting Decks are created to support business for smooth execution up to SR Levels, moving towards automation• Process improvements related to Sales, such as Distributor Ordering, Credit Notes (CMR) handling process & Attendance App• Winner of Ariel Blue Visibility Competition, Visibility Champion• Winner of Always Brand fastest availability on entire covered outlets with channel-specific SKU Mix

• 

  National Foods Limited

  • Pakistan
  • Food and Beverage Manufacturing
  • 700 & Above Employee

  • Route to Market Manager

    • Feb 2020 - Jun 2021

    • Partnered with an external consultant to plan and roll out Sales Energized program for KPI-based selling culture in T10 Cities.• Field force coverage planning and optimizing NFL’s RTM in line with business needs.• Drive distributor profitability process along with regional sales managers• Developed customized training modules for field teams and intermediaries along with a training calendar.• Supported ROI model conversion and successfully converted the top 20 towns resulting in savings of over 100 Mn. • Leading “Distribution Competition” program for more than 250 distributors nationally • Distributor partnering agenda is derived through “Distributor JBP” for the top 20 towns of Pakistan. • In field Coaching module launched by inducting Work with concept in the sales team which is technology driven.• Part of the core team involved in secondary sales software movement from Crystal to Salesflo, received excellence award over fastest conversions.

  • Zonal Sales Manager - Karachi

    • May 2017 - Jan 2020

    • Handled portfolio of Foods, Kitchen, and Snacks in Karachi GT covering 56% of Karachi City value share.• Transformed and inducted Area Distribution model in Karachi from Legacy Mega Distribution as per NFL strategic plan process• Best ZSM for the year 2018-2019 with 36% growth in Foods Business • Managed 12 Territory Managers and 150 plus indirect team members in Karachi city.• Achieved double-digit growth in corporate business for the year 2017 - 2018.

• 

  United Snacks (Pvt) Limited

  • Hyderabad & Sukkur

  • Area Sales Manager - Rural Sindh

    • Dec 2016 - Apr 2017
    • Hyderabad & Sukkur

    Lead a team of 35+ people, 7 TSM and 120 Business Partners in Sindh with complete business ownership. Handling a business of over PKR 144 mln/ year and covering a geography of entire Sindh. Leading Distribution, Sales and Brand/Trade/Consumer activation teams across all Trade Channels and Consumer Segments. Responsible for the development and implementation of a Regional Sales and Distribution (S&D) strategy in line with National Strategy.

• 

  PepsiCo

  • Hyderabad Pakistan

  • Territory Sales Officer - Channels GTM

    • Oct 2013 - Nov 2016
    • Hyderabad Pakistan

    Managed Three successful projects during my tenure- Hyderabad Key Account and institute business Turn around -2016- Revamped Sub D Model in Tier III business with Hub and Spoke model implementation - 2015 - Launched and successfully established NPC dedicated GTM in Hyderabad - 2014

• 

  Muller and Phipps - Castrol Business (Lubricants)

  • Karachi Pakistan

  • Territory Manager - Castrol

    • Nov 2012 - Oct 2013
    • Karachi Pakistan

    Re energised CPPL business in Karachi by bringing back lost share of 1.2 Million Ltrs per annum to National business.

• 

  eBrandmaker

  • Dubai - Karachi

  • CEO / Founder

    • Sep 2011 - Oct 2012
    • Dubai - Karachi

    Analyzed marketing issues and provided both solid strategic advice as well as relevant and pragmatic solutions. Implemented the advice (marketing plans, marketing campaigns) in a pragmatic and timely way. Carried out interim marketing management assignments. Lead, support and coached team members appropriately. Developed strong relationships with our clients. Supported the business development of eBrandmaker.com

• 

  National Bonds

  • Dubai - United Arab Emirates

  • Relationship Executive

    • Mar 2009 - Aug 2011
    • Dubai - United Arab Emirates

    Portfolio Management, Dealt with different companies for their regular investments. Handled portfolio of 90 Million AED. Brand Promotions and leading Activation campaigns in different social outlets( Mall of Emirates, Dubai Mall, City Center and More). Developed and Maintained Dept: Sales MIS System. Creating Sales Presentations, Sales Quotations and Business Development Plans. Payroll business acquisition and converted biggest client Dubai Airports. Previously handled Core Mudarbah, Dollar Bond, Dirham Bonds, Takaful, Standing Orders, Company Payrolls, Gift vouchers. Handled Dubai Airports and DU Telecom

• 

  Mashreq Bank

  • Dubai - UAE

  • Relationship Executive - Payments 'Cards Acquiring eCommerce

    • Jun 2007 - Feb 2009
    • Dubai - UAE

• 

  Central Depository Company of Pakistan Limited

  • Hyderabad, Pakistan

  • Officer

    • Mar 2005 - Jun 2007
    • Hyderabad, Pakistan

    Assisted Section Manager and Managed Customer Help Desk officers for IAS and Investor. Managing posting and approvals of Finance and IAS Transactions. Correspondence with Investor Account holders for resolving any sort of Queries and Complaints. Reviewing and Finalizing Consolidated MIS Report for Department and Finance Reporting. Looking after remote site for Exchange server and eCDS servers. Handled General HR and Admin Issues for Branch.

• 

  Coca-Cola Beverages Pakistan Limited

  • Hyderabad

  • Distributor Hyderabad - Institutional Market

    • 2000 - 2005
    • Hyderabad

    Helped my Father running our Family Business of Beverage Distribution in Hyderabad Market for Key Accounts and Institutions.