Bio
Credentials
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3ds Max: Cinematography for Visualization
LinkedInDec, 2018- Apr, 2026 -
Adobe Green-Screen Workflow
LinkedInDec, 2018- Apr, 2026 -
Advanced Branding
LinkedInDec, 2018- Apr, 2026 -
Become a User Experience Designer
LinkedInDec, 2018- Apr, 2026 -
Building Creative Organizations
LinkedInDec, 2018- Apr, 2026 -
Creating a Responsive Web Experience
LinkedInDec, 2018- Apr, 2026 -
Designing iOS and Android Apps
LinkedInDec, 2018- Apr, 2026 -
Developing Visual Campaigns
LinkedInDec, 2018- Apr, 2026 -
Illustrator for UX Design
LinkedInDec, 2018- Apr, 2026 -
Interaction Design for the Web
LinkedInDec, 2018- Apr, 2026 -
LinkedIn Video Marketing for Personal and Brand Pages
LinkedInDec, 2018- Apr, 2026 -
Marketing on Instagram
LinkedInDec, 2018- Apr, 2026 -
Motion Graphic Design: Project Planning and Development
LinkedInDec, 2018- Apr, 2026 -
Photoshop for UX Design
LinkedInDec, 2018- Apr, 2026 -
Planning a Career in User Experience
LinkedInDec, 2018- Apr, 2026 -
Sketch for UX Design
LinkedInDec, 2018- Apr, 2026 -
Social Media Marketing with Facebook and Twitter
LinkedInDec, 2018- Apr, 2026 -
The Science of Logo Design
LinkedInDec, 2018- Apr, 2026 -
Thomas A. Stewart and Patricia O'Connell on Designing and Delivering Great Customer Experience
LinkedInDec, 2018- Apr, 2026 -
UX Design: 1 Overview
LinkedInDec, 2018- Apr, 2026 -
UX Design: 2 Analyzing User Data
LinkedInDec, 2018- Apr, 2026 -
UX Design: 3 Creating Personas
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UX Design: 4 Ideation
LinkedInDec, 2018- Apr, 2026 -
UX Design: 5 Creating Scenarios and Storyboards
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UX Design: 6 Paper Prototyping
LinkedInDec, 2018- Apr, 2026 -
UX Design: 7 Implementation Planning
LinkedInDec, 2018- Apr, 2026 -
UX Foundations: Interaction Design
LinkedInDec, 2018- Apr, 2026 -
UX Foundations: Multidevice Design
LinkedInDec, 2018- Apr, 2026 -
UX Foundations: Prototyping
LinkedInDec, 2018- Apr, 2026 -
Video Production: Promotional Videos
LinkedInDec, 2018- Apr, 2026 -
Visual Communication for Business: The Marketer's Secret Weapon
LinkedInDec, 2018- Apr, 2026 -
Post Graduate Certification: Unix Systems Management
Centre for Advanced Studies in Pure and Applied Mathematics - BZ University
Experience
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United Arab Emirates
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Business Consulting and Services
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100 - 200 Employee
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Senior Design Manager
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Jul 2012 - Present
Virtuzone, the leading independent company formation agency in the UAE. Since its inception in 2009 Virtuzone has incorporated over 14,000 start-ups.MY ROLEWorked closely with the business units of Virtuzone and aided them in furthering the evolution of the brand. This included the conceptualization, execution and delivery of design projects pertaining to company websites, micro-sites, print media, social media marketing, motion graphics, multimedia presentations, filming, video production and mobile apps UI/UX design.• Understanding business requirements, translate them into design/ multimedia prototypes• Scripting, storyboarding, filming and animatics for television, social media, web and digital displays• Project management and establish creative direction for the entire line of digital services• Supervise and inspire the creative team and provide quality control over concepts and projects• Defining the conceptual framework, UI/UX wireframes for web, mobile and digital media• Web design and development using, HTML, CSS and related frameworks• Infographics and HTML email blasts
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Manager VirtuDesign | Design and branding agency for startups
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Jan 2016 - 2018
VirtuDesign is a design and branding agency helping Virtuzone's clients with brand design, websites, motion graphics and a whole host of creative design ideas. MY ROLEMy experience has taught me that good design is not created in a moment of inspiration or a bubble. It is an iterative process requiring collaboration between multiple teams and your end users. It is easy to get attached to initial design solutions and forgo research and testing but this rarely works. First solutions are often wrong because in the early stages it is hard to know enough about the problem you are attempting to solve. It is important to first answer the 5 Ws (Who, What, Where, When, and Why) before tackling the How. At VirtuDesign we help startup and small business in the following areas:• Branding and Visual Identity• Marketing Collaterals and Infographics• Landing Pages and Emailers• Websites• Motion Graphics and Videos• Interactive Presentations• e-Books
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Evolved Digital Software | Dubai
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United Arab Emirates
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Senior Producer Digital Media | UX Designer
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Jul 2010 - Jun 2012
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United Arab Emirates
Evolved Digital is an independent multimedia production company working alongside global network clients and agencies to reach people on the move. Design and manage projects for brands to communicate and interact with their community using the channels of Digital Out of Home ('DooH'), Interactive Kiosks, Mobile, Web and Social Media.MY ROLE AS DIGITAL MEDIA PRODUCER• Content production for DOOH environments across the Middle East• Motion graphics, content design and creation for mobile marketing campaigns• Industrial design, 3D models, animation for kiosk and digital media units• Website design and social media marketingMY ROLE AS UX DESIGNER• Develop end-to-end solutions for user experience and user interface design projects. • User research including interviews, contextual inquiry, analytics reviews and competitor analysis• Generate competitive analyses, storyboards, personas, mind maps and customer journey maps. • Content reviews, information architecture and user-centric sitemaps• Low to high fidelity wireframes and interactive prototypesCLIENTSEtisalat - National Geographic Abu Dhabi - Unilever - Virgin - Cisco - Hypermedia - Elevision - 51 East - ICT Qatar - Abu Dhabi Media Company - AlBarq Digital - Emirates NBD
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MusicPlus & GearOne Automotive Television - Dubai Media City
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United Arab Emirates
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Graphics Design Director | On-Air Graphics & TV Channel Branding
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2004 - 2010
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United Arab Emirates
Global Business Services is one of the leading, most dynamic and progressive technology-oriented business groups in the Middle East providing quality services for various customers in Telecommunications, Broadcasting, Film, and Audio-Visual Production, Events & Financial Services.MY ROLEThis position involved me in every aspect of broadcast media as I was the lead design director of all graphic artists and digital video editors. From day one, I worked towards transforming the presence of the TV channels. This included their branding, programme sequences, logo designs, print materials and websites. I provided solutions from an innovative perspective and implemented them through design concepts.• Network & station identity, news promos, information and sports graphics• 3D model, animation and rendering for virtual and chroma environments• Visual interface design for interactive text TV and live broadcast games• Event advertising and marketing campaigns in electronic, print and new mediaCLIENTSNokia - Etisalat - OSN - Abu Dhabi TV - Dubai TV - Sama Dubai - Saudi TV - Red Bull - The Mint Middle East
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Viola Communications | Abu Dhabi
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United Arab Emirates
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Senior Graphic Designer | Multimedia Producer
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2002 - 2004
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United Arab Emirates
Viola Communications is a well-established and fast-growing UAE based group specializing in providing fully-integrated marketing and communications solutions to national and regional firms with a head office in Abu Dhabi.MY ROLEProvided marketing communication, corporate identity, graphic design and mobile marketing support to clients in telecommunications, consumer goods, financial services and entertainment industries. • Content creation and encoding videos for a range of mobile devices• Mobile advertising, marketing campaigns, website design and interactive DVDs• Digital post-production, video editing/compositing and 3D concepts for digital signageCLIENTSMobile Telecom Group - Emirates Call - Adnoc - Al Qudra Holding - Al Ain Sports & Cultural Club
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MTG Mobile Telecom Group | Abu Dhabi
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United Arab Emirates
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Interactive Graphic and Web Designer
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2000 - 2002
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United Arab Emirates
Mobile Telecom Group (MTG) is the regions number one provider of premium telephony services with its head office in Abu Dhabi, UAE and has its branches in Oman, KSA and Egypt.MY ROLECreated brand and corporate identity; oversaw marketing communication and design strategy for global and all regional subsidiaries.• Development of brand identity of Mobile Telecom Group• Website design and devlopment• Print media campaigns for IVR, SMS and value added services• Title promo sequences for television & corporate communications
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3D Motion Graphic Designer
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1998 - 2000
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Pakistan
MY ROLE• Channel branding and identity design for PTV and news channels• Production of news promos, programme opening sequences, information & sports graphics• 3D animation and modelling for virtual environments
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Senior Art Director
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1996 - 1998
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Pakistan
MY ROLE• Newspaper and magazine layout design and direction• Creative direction and production for advertising and media campaigns• Exhibition, conference, product launches, display graphics, direct mail and POS
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Graphics Designer | Visulizer
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1994 - 1996
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Pakistan
MY ROLE• Design and development for print media• Design & visual direction for commercial advertising projects• Computer-aided storyboard formats for corporate videos and documentaries
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Education
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1987 - 1991Bahauddin Zakariya University - Pakistan
Bachelor of Science (BSc), Mathematics and Physics -
1983 - 1985The College of Civil Lines
Specialized Associate Degree: Pre-Engineering Science, Computer Sciences, Mathematics, Physics -
1997 - 1998Hi-Vision Media Academy - Islamabad, Pakistan
Digital Animation and Broadcast Design, Interactive Multimedia Design
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