Experience

• 

  Borjan Pvt (Ltd).

  • Lahore, Punjab, Pakistan

  • Category Head (Kids & Athleisure Group) (ToTBaTot) (Nayza & Borjan Brand)

    • Dec 2023 - Present
    • Lahore, Punjab, Pakistan

    • The position will be responsible for seasonal development, launches, ensuring desired mark-up, SOR (Sell out Rate) and sale growth for Kids group and all Athleisure and Active Sneakers category (Men & Women).• Brand Covered under this portfolio are TOTBATOT(Kids), Nayza & Borjan for Men/ladies Sneakers• In addition to above this role, will also be responsible for new sub-categories within the main category to gain extra growth. Other duties are as follows.• Prepare comprehensive Gap Analysis for all seasons, events and ranges, including Price points, customer profiles, colors, shapes and lines.• Trends forecasting for all seasons and ranges for Kids and Athleisure Group• Introduce new sub-categories within the main category to gain extra growth after every two years or earlier.• To work closely with merchandising team for desired inventory turn overs, full sale potential of the best sellers and decision for exit markers.• To work closely with the designers and product development team members for achieving seasonal design development (Quantitatively and qualitatively) towards achieving SOR and Sales growth targets.• To work closely with the marketing department to provide them themes, colors of the year and other information regarding product and consumer that the marketing team could use.• To work closely with marketing team to ensure timely execution of marketing campaigns. • Gather and compile internal and external customer feedback on products through personal visits to the store• Effective communication with stakeholders on business priorities, progress, and other corporate events.

• 

  Bata Pakistan Limited

  • Pakistan
  • Manufacturing
  • 400 - 500 Employee

  • Category/Brand Manager(Bubble Gummers+B-First Brand)

    • Mar 2017 - Nov 2023

    • As a category/brand in-charge, responsible for giving growth to (Children Section) of Bata Pakistan by creating and delivering valued product to our customer base according to market segmentation.• Responsibilities include development of new collection from various sources including international buying, managing and planning stocks, number of lines, visual merchandising and marketing strategies related to product development, pricing, promotions and placement• Liaising with suppliers in China and Italy for the procurement and distribution of imported shoe line that enables all stores to operate profitably.• Ensure implementation of assigned KPI with focused marketing and merchandizing plans.• Act as a standard bearer for ensuring Bata products deliver on brand promise(style, comfort, price) consistently and continuously raising the bar • Provide 3x the required # of lines as described by the assortment strategy framework • Ensure the key lessons (success and failures) from the previous seasons are incorporated into the new season range building process • Partner with central brand and product team to understand new and upcoming technologies/innovation and incorporate these into the product range building process • Work with the Merchandising Manager on improving line efficiency without compromising on required choice (i.e. reduce duplication in lines, improve QTY per line) • Work with retail operations and marketing in building stories, talking points for product groups.• Grade and record suppliers across various parameters including cost, quality, service levels, and delivery lead times • Continue to strive to find new suppliers, improve cost and product standards with existing ones • Set SLAs, quality standards, penalty for deviation and manage supplier ecosystem • Ensure timely inwards of product supplies, track and manage inwards schedule • Lead and drive cost reduction and intake margin improvement (while improving/holding quality)

  • Category/Brand Manager-(Diversity Section)

    • Sep 2015 - Feb 2017

    As a category/brand in-charge, responsible for giving growth to Non Footwear(Diversity Section) of Bata Pakistan.Responsibilities include development of new collection, managing stocks, number of lines, visual merchandising and marketing strategies related to product development, pricing, promotions and placement.Responsible for Introducing new lines each year in Diversity that includes socks of all kinds, accessories(belts, wallets, ladies scarfs, shoe care products), school and ladies hand bags that will enable all stores to operate profitably

• 

  Pronto Promo Pvt. Ltd

  • Pakistan
  • Advertising Services
  • 100 - 200 Employee

  • Business Operations Executive

    • Feb 2013 - Apr 2015

    Work as Business Operations Executive with CEO on various current and future potential projects for Pronto as Project Driver.Effectively carry out all planning activities of incoming orders and drive all process from initiation stage till maturity by involving all stakeholdersMaturing opportunities into sales and Nestle,McDonald's,Metro, P&G are my customer account.Launch new line of product for my Company in Form of B2C model business for Metro Cash and Carry in 2013.

  • Management Trainee Officer

    • Sep 2012 - Jan 2013

    Successfully completed On-job training period and tasks in Supply chain,Warehouse,Sales and Design, Development and Production department.

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  Wi-tribe Pakistan

  • Lahore,Pakistan

  • Intern in Finance department

    • Jun 2011 - Aug 2011
    • Lahore,Pakistan

    Work in payable/inventory module in Finance department on oracle BRM software

• 

  Bank Alfalah Limited

  • lahore,Pakistan

  • intern in Customer Relation Department and Clearing Department

    • Jul 2010 - Sep 2010
    • lahore,Pakistan

    Work in Customer Relation Department and Clearing Department