Experience

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  Broken String Biosciences

  • Cambridge, England, United Kingdom

  • Associate Director of Marketing

    • Oct 2023 - Present
    • Cambridge, England, United Kingdom

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  Eze

  • Surrey, England, United Kingdom

  • Director of Marketing and Communications

    • Feb 2021 - Mar 2023
    • Surrey, England, United Kingdom

    I built the marketing and communications teams from the ground up leading the growth marketing and communications strategies across the EMEA and North American region, increasing brand awareness and qualified leads which grew MOM revenue by an average of 60%.

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  7RiverLabs by 54gene

  • Surrey, England, United Kingdom

  • Marketing Communications Consultant

    • Jun 2021 - Aug 2021
    • Surrey, England, United Kingdom

    I created the go-to market strategy and communications campaigns for 7RiverLabs, a B2B2C diagnostics product by 54gene.

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  54gene

  • Washington, District of Columbia, United States

  • Director of Communications

    • Nov 2019 - Jan 2021
    • Washington, District of Columbia, United States

    I was employed as the first ever Director of Communications building out the communications teams and strategy for the Nigerian and U.S markets. Here, I also crafted marketing communications campaigns for the novel COVID-19 and diagnostic products as well as high level communications strategy for first of its kind public-private partnerships.

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  Hans and René

  • Lagos, Nigeria

  • Marketing Manager

    • Nov 2018 - Nov 2019
    • Lagos, Nigeria

    I oversaw marketing campaigns, brand management, market research, and trends analysis ensuring the brand's share of voice was growing and consistent across the country. I utilised various channels and marketing efforts including events, email campaigns, web pages, and promotional material while simultaneously growing the brand’s digital presence by 50% on its key platform, InstagramI also created impactful market audits and surveys for comprehensive feedback from customers to support the product and sales team to build products that met the needs of our target audience increasing sales by 45% in 1 year.

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  RADP (Ringier Africa Digital Publishing)

  • Lagos, Nigeria

  • Key Accounts Manager

    • Jun 2017 - Nov 2018
    • Lagos, Nigeria

    Managed digital strategy of key account, 'Nigerian Breweries' plc's portfolio of 10 alcoholic brands which included Heineken, Tiger, Strongbow, Stella, Star lager beer, to name a few. Won the ADVAN Award for 'City of Friends' digital campaign for 33 Export.

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  SoMeSolutions

  • Lekki, Lagos

  • Communications Strategist

    • Sep 2016 - Jun 2017
    • Lekki, Lagos

    I developed PR strategies, campaigns, press releases and influencer marketing initiatives to improve the positioning of the brands under my management. Brands included but were not limited to: South African Tourism (West Africa), Black Opal (West Africa), SheLeadsAfrica and Sweet Kiwi.

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  Point Blank Marketing Communications

  • City of Johannesburg, Gauteng, South Africa

  • Marketing Executive

    • Jan 2013 - Dec 2015
    • City of Johannesburg, Gauteng, South Africa

    Implemented D2C campaigns across Gauteng and Cape town, South Africa with brands such as: Elizabeth Arden, Toyota, and British American TobaccoConducted in-store customer surveys for Elizabeth Arden’s market expansion and drafted strategy that saw a 40% increase in sales of Elizabeth Arden’s new product line in 7 months.

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  Developmentnomics (Pty) Ltd

  • South Africa
  • Business Consulting and Services
  • 1 - 100 Employee

  • Compliance Officer

    • Oct 2013 - Jan 2015

    • I consulted on matters including but not limited to labour and recruitment as well as labour cases that arose within the business. I supported the drafting of employment contracts and ensured clauses surrounding recruitment and dismissals were compliant.

  • Holiday Intern

    • Dec 2010 - Sep 2013

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  Wallace Mgoqi

  • Cape Town Area, South Africa

  • Editor

    • Dec 2010 - Jan 2011
    • Cape Town Area, South Africa

    I edited and proof-read the scripts for Wallace Mgoqi's books entitled, ‘Grace and discipline: Living under apartheid’ and ‘Living beyond Apartheid’ written by Mr Mgoqi, South African activist and former City Manager of Cape Town.