Okay, let’s tackle this. So Mortal Canem has 11+ years of experience in digital marketing, which is a competitive field. His skills in SEO, social media, content strategy, and web analytics are in demand. He’s currently working as a Director of SEO, which is a senior role. Location is Gilbert, Arizona, which is not a hub for digital marketing talent. However, his experience and skills are transferable. Considering the industry average for a Director of SEO in the US, which is around $100,000-$150,000 per year, and assuming a 40-hour workweek, I estimate his hourly rate to be around $125. This is a reasonable estimate, considering his experience and skills, but may be on the lower side due to location.