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Morris Effron is a seasoned digital marketing expert with extensive experience in online marketing, lead generation, and integrated marketing strategies. He has co-founded and managed several companies, including Citizen Connect and M.L. Effron Consulting, and has worked with prominent clients such as Kaspersky Lab and International Data Group. With a degree in Philosophy from Yale University, Morris brings a unique perspective to his work in digital strategy and online marketing.

Experience

  • Citizen Connect
    • Boston, Massachusetts, United States
    • Co-Founder
      • Jan 2021 - Present
      • Boston, Massachusetts, United States

      Citizen Connect is a non-partisan platform dedicated to helping Americans right, left and center find ways to heal our divides and strengthen this great nation.

  • M.L. Effron Consulting
    • Brookline, Massachusetts, United States
    • Owner
      • May 2020 - Present
      • Brookline, Massachusetts, United States

      Collaborate with senior marketers to articulate core brand/product/service stories, build out associated messages for specific target audiences, then identify the best online media and channels to deliver those messages. Projects can be very broad (new product/service launch) or quite narrow (sp...

  • MK3 Creative
    • Boston, Massachusetts, United States
    • Vice President, Strategy & Interactive
      • Mar 2011 - Apr 2020
      • Boston, Massachusetts, United States

      Created digital marketing strategies for clients from creative conception through content production and distribution. Strategies involved developing audience-specific stories and bringing them to life across websites, online video and social media. Engaged the creative and production expertise...

  • Kaspersky Lab
    • Woburn, Massachusetts, United States
    • Director of Internet Marketing
      • Jun 2008 - Oct 2010
      • Woburn, Massachusetts, United States

      Created and implemented online marketing strategy for consumer and business product lines for the Americas division of Kaspersky Lab, a $500 million, privately-held Russian internet security software provider. Responsible for design, functionality and marketing effectiveness of all public and pr...

  • International Data Group
    • Boston, Massachusetts, United States
    • VP/IT
      • Jul 1996 - May 2008
      • Boston, Massachusetts, United States

      Conceived and developed online strategy and systems across multiple divisions of International Data Group (IDG), a $2 billion global technology information provider. Developed internal systems and customer-facing applications to address content sharing, aggregation and analysis of customer data, ...

  • National Cable Communications
    • Boston, Massachusetts, United States
    • MIS Director
      • Jan 1993 - Jun 1996
      • Boston, Massachusetts, United States

      Managed all computer and communication functions for this industry-leading national cable advertising sales company, including technology strategy, custom software development, hardware and software acquisition and end-user support. Company doubled in size and revenues - to 200 employees generati...

  • M.L. Effron Consulting
    • Westport, Connecticut, United States
    • Owner
      • Jan 1986 - Dec 1992
      • Westport, Connecticut, United States

      Established independent computer consulting practice building business systems for the media industry. Clients included:• Ziff-Davis Publishing Company• BPI Communications, Inc.• Meredith Corporation• Capital Cities/ABC, Inc.

    • Editor-in-Chief
      • Jan 1983 - Dec 1985

      Founding editor of PC Disk Magazine, a novel microcomputer publication combining magazine and software publishing. Each issue contained a floppy disk with six original, fully functional programs for the IBM PC and a printed user's manual. Within six months started sister publication for the A...

Education

  • Yale University

Suggested Services

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Industry Focus. “Marketing and Advertising”

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