Bio
Experience
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Citizen Connect
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Boston, Massachusetts, United States
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Co-Founder
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Jan 2021 - Present
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Boston, Massachusetts, United States
Citizen Connect is a non-partisan platform dedicated to helping Americans right, left and center find ways to heal our divides and strengthen this great nation.
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M.L. Effron Consulting
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Brookline, Massachusetts, United States
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Owner
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May 2020 - Present
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Brookline, Massachusetts, United States
Collaborate with senior marketers to articulate core brand/product/service stories, build out associated messages for specific target audiences, then identify the best online media and channels to deliver those messages. Projects can be very broad (new product/service launch) or quite narrow (sp...
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MK3 Creative
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Boston, Massachusetts, United States
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Vice President, Strategy & Interactive
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Mar 2011 - Apr 2020
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Boston, Massachusetts, United States
Created digital marketing strategies for clients from creative conception through content production and distribution. Strategies involved developing audience-specific stories and bringing them to life across websites, online video and social media. Engaged the creative and production expertise...
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Kaspersky Lab
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Woburn, Massachusetts, United States
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Director of Internet Marketing
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Jun 2008 - Oct 2010
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Woburn, Massachusetts, United States
Created and implemented online marketing strategy for consumer and business product lines for the Americas division of Kaspersky Lab, a $500 million, privately-held Russian internet security software provider. Responsible for design, functionality and marketing effectiveness of all public and pr...
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International Data Group
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Boston, Massachusetts, United States
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VP/IT
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Jul 1996 - May 2008
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Boston, Massachusetts, United States
Conceived and developed online strategy and systems across multiple divisions of International Data Group (IDG), a $2 billion global technology information provider. Developed internal systems and customer-facing applications to address content sharing, aggregation and analysis of customer data, ...
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National Cable Communications
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Boston, Massachusetts, United States
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MIS Director
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Jan 1993 - Jun 1996
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Boston, Massachusetts, United States
Managed all computer and communication functions for this industry-leading national cable advertising sales company, including technology strategy, custom software development, hardware and software acquisition and end-user support. Company doubled in size and revenues - to 200 employees generati...
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M.L. Effron Consulting
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Westport, Connecticut, United States
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Owner
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Jan 1986 - Dec 1992
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Westport, Connecticut, United States
Established independent computer consulting practice building business systems for the media industry. Clients included:• Ziff-Davis Publishing Company• BPI Communications, Inc.• Meredith Corporation• Capital Cities/ABC, Inc.
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Editor-in-Chief
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Jan 1983 - Dec 1985
Founding editor of PC Disk Magazine, a novel microcomputer publication combining magazine and software publishing. Each issue contained a floppy disk with six original, fully functional programs for the IBM PC and a printed user's manual. Within six months started sister publication for the A...
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Education
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Yale University
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