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Morgan Henderson is a seasoned marketing leader with a proven track record of delivering results-driven campaigns and projects across various industries. With native fluency in English and Afrikaans, Morgan excels in crafting compelling narratives that resonate with diverse audiences. As a skilled digital marketing expert, Morgan has honed her expertise in email marketing, project management, and online advertising, driving business growth and client satisfaction for top-tier organizations.

Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Apr 2020 - Present

      Simplifying one-on-one email marketing with decades of knowledge

    • Account Manager
      • Jan 2020 - Apr 2020

  • Truth Loyalty & CRM
    • Cape Town Area, South Africa
    • Account Manager
      • Feb 2018 - Apr 2020
      • Cape Town Area, South Africa

      Working alongside the best team of women in the Loyalty industry. Leaders in their field, inspirational, passionate, enthusiastic, and forward thinkers. It was a privilege to see their brilliance shine!

  • Olga Design
    • Cape Town Area, South Africa
    • Project Manager
      • Nov 2013 - Feb 2018
      • Cape Town Area, South Africa

      Portfolio included: Diemersdal, Goedverwaght Estate, La Vierge Wine Estate,Jason’s Hill, Maastricht Wines, Saffron Group, The ShowroomTheatre, Views Hotels, Wilderness Hotels, Willow Creek,Stellenbosch University Business SchoolResponsibilities Included: • End-to-end project management• Scope project requirements and prepare budgets• Collaborate with design and development teams to implement projects• Bulkmail design/coding/sending and reporting• Managing clients & projects• Developing support documentation and training material. • Rocketseed Email Marketing consulting• Creative design consulting• Banner + signature design/coding• Website consulting – Design, development & activation• Brand development• Reports• Email lead generation• Client relationship and retention management• Client Service• Technical support/service• Managing deadlines• Seek opportunities for improvement and suggest new projects

  • Cape Town Media
    • Cape Town Area, South Africa
    • Project Manager
      • Jan 2013 - Aug 2013
      • Cape Town Area, South Africa

      Portfolio included: LiquidCapital, Ariva, Imperial Fleet Management, 360PLUS, Kenilworth Clinic, GAP, My Perfume Shop, RBS , Property Supervision, Espresso Bakery, CheckInn Hotel, Spirit Sisters Productions, The Power Within Show Responsibilities Included: • Project Management • Overall responsibility for the successful delivery of a project • Managing designers and developers • Client relationship and retention management • Client Communication and service • Writing briefs and debriefing • Planning budgets, projects sizes, time lines and deadlines • Time management of projects, tracking & reporting to clients and internal management • Strategizing across digital mediums • Tracking the online progression and reporting the results • Campaign management • Product management and research • Production and Team Management • Campaign/Project Reporting • SEO/PPC/Analytics reporting • PPC Campaign monitoring • SEO development and compliance management • Studio schedule, timing and tasking • Production timelines • Project Plans

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Nov 2006 - Oct 2012

      Portfolio Included: Truworths, Europcar, Virgin Mobile, Clarins, Coronation Fund Managers, SA Home Loans, Waltons, Adcorp Holdings, Mail & Guardian, Internet Solutions, Britehouse, Stellenbosch University, GIBS, FLYSAA,, Vineyard Hotel, Vodacom, ETV, Mount Nelson Hotel, MA- Afrika Hotel Group, Responsibilities Included: • Everyday email marketing media concepts• Design, e-mail marketing concepts, HTML & consultancy• Campaign analysation and reporting • Managing client email corporate ID’s • Client promotional email campaigns• Newsletters – concepts, design, implementing and reporting• Client relationship and retention management • Email database building/segmentation/hygiene • Client Growth • Ad Hoc sales • Brief and debriefing • Troubleshooting problems • Email testing• Tracking & reporting • E-mail analytics • Customer Service • Development and implementing of Key Accounts • Project Financial Management • Email best practice for design/development • Email consistency • Support & client training • Managing client email corporate CI• Social media consulting • Online survey management

    • Account Manager
      • 2006 - 2010

Education

  • 1999 - 2001
    Tshwane University of Technology
    Fashion/Apparel Design
  • 1994 - 1998
    Hoerskool Orkney
    12

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