Bio
Experience
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Lane 201
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New Haven, Indiana, United States
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Social Media Content Creator
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Jun 2020 - Present
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New Haven, Indiana, United States
-Research current trends and audience preferences to grasp a strong understanding of our consumer on social media platforms such as Instagram and Facebook.- Design and implemented social media strategy to correspond with our business goals and overall brand image on platforms such as Instagram, TikTok, and Facebook.-Generate, edit, and post uniquely curated content for social pages that correspond with the brand image and overall cohesion of social media channels.-Achieved a goal of obtaining 50K follows on their Tik Tok page within a 6 month period.-Create content for all social media channels as well as advertisements for Instagram, Facebook, and Tik Tok.-Conduct engaging post on social channels to increase customer engagement rates among all social media outlets.-Produced Comment Sold lives on Facebook, and weekly Instagram lives to help drive sales.- Aided the rapid growth of their social following on Instagram through the use of my Tik Toks and Instagram Reels.
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Influencer
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Sep 2020 - Present
-Responsible for curating creative Tik Tok video content for the brand on a contractual basis.
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Influencer
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Jun 2020 - Aug 2020
-Responsible for creating TikTok video content to help advertise for the brand.
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Retail Sales Specialist
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Aug 2017 - Jun 2020
-Responsible for helping produce sales for the store.-Designed the flat lay pictures for the boutique’s social media pages, to help increase consumer engagement, and make sure the pictures are acquiring a substantial amount of Instagram likes.-Helped design and create store displays, as well as consistently changing the store mannequins to insure a fresh new look for the store.-Assisted in creating and discussing social media ideas. -Provide feedback to the Owner on what the store needed more or less of based on customer demands.
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Job shadowed
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Nov 2018 - Nov 2018
-Shadowed and observed what the day-to-day tasks consisted of for a Vera Bradley employee.
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Education
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2018 - 2022Purdue University Fort Wayne
Bachelor's degree, Marketing
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