Experience

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  Plato Creative

  • Christchurch, Canterbury, New Zealand

  • Strategy Lead

    • Aug 2020 - Present
    • Christchurch, Canterbury, New Zealand

    Leading brand strategy across key agency clients and helping unlock commercial creativity for business.

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  Pernod Ricard Winemakers

  • Sydney, Australia

  • Global Senior Brand Manager

    • May 2018 - Jul 2020
    • Sydney, Australia

    Returned Brancott Estate back to growth and a place on the world top 50 wine brands via a global brand repositioning in 50+ international markets. Key responsibilities included:◦ Protecting current volume ambition of 2M 9L/c globally.◦ Development of all NPD to premiumise brand.◦ Management of 12...

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  Frucor Beverages

  • Sydney

  • Brand and Innovation Manager

    • Jun 2014 - May 2018
    • Sydney

    Key responsibilities included:• Launch and management of OVI Hydration and Sparkling OH! in 2014/15 growing brands to cumulative NSV value of over $25M since launch.o Gained nationwide ranging across all major Grocery, and P&C accounts.o Developed 24 month innovation pipeline across both bra...

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  Various

  • Sydney, Australia

  • Senior Account Director

    • Nov 2012 - Jun 2014
    • Sydney, Australia

    M&C Saatchi, SydneyRole: Senior Account Director – managing 2 direct reportsClient: Commonwealth Bank• Led a team delivering CommBank’s ‘CAN’ strategy across the deposits and transactions portfolio.Havas Worldwide, SydneyRole: Senior Account Director – managing 3 direct reportsClient: Virgin ...

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  Brothers and Sisters

  • London, United Kingdom

  • Account Director

    • Mar 2011 - Nov 2012
    • London, United Kingdom

    Client: British Sky Broadcasting: Sky Sports• Led numerous campaigns for the UK’s second largest advertiser including ‘Start of Season’ Premier League Football, Formula 1 launch, Masters, Ashes, Super League and multiple fast turn-around tactical pieces.• Produced viral film featuring Peter Crouc...

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  JPMH

  • London, United Kingdom

  • Senior Account Manager

    • Aug 2009 - Mar 2011
    • London, United Kingdom

    • Managed numerous integrated campaigns for Bonio, Winalot and Bakers dog brands.• Project scope included brand planning, website design and build, on and offline sales promotion, CRM, digital display and in-store activation.• Highlight included integrated ‘Family Moments’ campaign for Winalot le...

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  CHEP Network

  • Melbourne, Australia

  • Account Manager

    • Jun 2007 - Dec 2008
    • Melbourne, Australia

    • Numerous fully integrated campaigns including launch of Mazda 2, new BT-50 and Mazda6.• Grew market share from 7% to 7.9% cementing Mazda as the 4th highest selling car brand in Australia.

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  Publicis

  • Auckland, New Zealand

  • Account Executive

    • Feb 2006 - Jun 2007
    • Auckland, New Zealand

    • Ran numerous integrated campaigns including the award winning Purina 30-day Challenge.• Developed integrated sampling campaign for TUX new variants, Mega Meaty and Kiwi Grill exceeding fulfilment objective by 28% by fulfilling over 12,500 samples.