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Bio

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Credentials

  • Marketing on Facebook (2019)
    LinkedIn
    Nov, 2020
    - Apr, 2026
  • Marketing on LinkedIn
    LinkedIn
    Nov, 2020
    - Apr, 2026
  • Social Media Marketing: Strategy and Optimization
    LinkedIn
    Nov, 2020
    - Apr, 2026
  • SEO for Social Media
    LinkedIn
    Sep, 2020
    - Apr, 2026
  • Writing a Marketing Plan
    LinkedIn
    Sep, 2020
    - Apr, 2026

Experience

  • MATCH Hospitality AG
    • London, England, United Kingdom
    • Marketing Lead UK
      • Nov 2020 - Present
      • London, England, United Kingdom

      Leading all marketing for the Official Silverstone Hospitality events (F1, MotoGP, Silverstone Festival (The Classic), BSB and BTCC).Product development to ensure relevance to target audience, from communications through to look and feel.PR and Design agency management to ensure high quality work and ROI.

  • Raccoon and Bear Ltd
    • Hatfield, England, United Kingdom
    • Co-Founder and CEO
      • Aug 2020 - Present
      • Hatfield, England, United Kingdom

      Freelance Marketing ConsultancyFrom marketing strategy and planning to copywriting and branding, all with creative thinking on top. Short-notice jobs and longer-term projects. Also, Voice of the Customer feedback programme planning.

  • Sodexo Sports & Leisure
    • London, United Kingdom
    • Head of Marketing
      • Mar 2014 - Aug 2020
      • London, United Kingdom

      Product and service development for Stadia and Major Events.Focusing on brand notoriety and new business development pipeline.Creating compelling content to establish our brand and create and nurture leads.Developing marketing strategies to effectively sell hospitality packages and drive venue sales.Developing compelling hospitality and catering offers for sports and leisure clients.Facilitating internal communications to share ideas and information across all our UK venues.Implementing social media strategies to raise the profile of our venue and event portfolio.Creating eye-catching yet informative videos to showcase our expertise and USPs.Entering and winning industry awards to gain recognition for our expertise in events and hospitality.Tracking customer satisfaction and feedback to improve contract performance.Segment lead for Innovation and Employee Engagement

    • United Kingdom
    • Utilities
    • 700 & Above Employee
    • Voice of the Customer Manager
      • Jan 2013 - Feb 2014

      Leading Voice of the Customer programmes for Affinity Water, to understand both external and internal customers. Using software solutions and existing company MI to interpret customer desires and requirements. Reporting on VOC to all levels of the business and also producing predictive targets for process and team improvement.Regular speaker at events on getting the best out of customer feedback.

    • Marketing Manager
      • Oct 2007 - Dec 2012

      Affinity Marketing Partnership ManagementCustomer Communications Management including BillingCustomer Insight Management including NPS and real time feedback projectsCommercial Strategy including developing new products and services with full project management

    • Marketing Executive
      • May 2005 - Sep 2007

    • Marketing Executive
      • Jan 2003 - Apr 2005

    • Marketing Communications Assistant
      • Nov 1999 - Dec 2002

Education

  • 1996 - 1999
    The University of Reading
    English Literature

Suggested Services

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Industry Focus. “Hospitality”

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