Experience

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  American Hospital Association

  • United States
  • Hospitals and Health Care
  • 700 & Above Employee

  • Sr. Executive, Strategic Account Management

    • Oct 2011 - Jun 2023

    As a business/revenue producing division of the American Hospital Association, Health Forum works to increase hospital awareness and understanding of operational challenges and adoption of curated products and services. • Accountable for achievement and support of Business Unit annual revenue goal of $6M. • Manage relationships with portfolio of solution providers, strategic and tactical plan development and implementation, metrics-driven plan development and implementation of effective marketing and sales initiatives targeting C-level executives.• Generate collaborative co-marketing relationships with client partners and health care member organizations; measure campaign results, achieving exemplary partner satisfaction and quantifiable revenue opportunities. • Educate partners’ sales and marketing teams on how to build and execute effective campaigns, renew and up-sell to drive revenue growth and shorten the sales cycle.• Achieve exemplary partner satisfaction and retention rates through collaborative discussions and communications, creative and realistic strategy and tactic development, while setting and maintaining business-focused expectations.

  • Director, Marketing

    • Nov 2008 - Oct 2011

    With consistent focus on achievement of AHA's organizational mission of fostering operational excellence of our nation’s hospitals, I developed comprehensive strategic and tactical programs of both organizational and partner-specific marketing programs, in support of AHA's education, research and field leadership offering.

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  Taproot Foundation

  • Account Director (pro bono marketing grants)

    • Jul 2006 - Mar 2009

    Served as Account Director for Taproot Foundation, which awards service grants of marketing services to non-profit organizations throughout the Midwest.

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  Showalter Associates

  • Consultant, Marketing Strategist

    • Jun 2008 - Nov 2008

    Served as marketing consultant to several Chicago-area technology/virtualization companies, including Black Diamond Technologies, Network Foundations, etc.

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  WMS Gaming

  • Director, Marketing/Communications

    • Mar 2007 - May 2008

    Marketing and Brand Strategist

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  Zebra Technologies Corporation

  • United States
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Director, Marketing

    • Aug 2004 - Mar 2006

    Responsible for development and implementation of inaugural marketing plan, within nascent RFID market

  • Director, Strategic Project Management

    • Nov 2002 - Aug 2004

    At CEO/presidential request, spearheaded refined business strategy project, to transition Zebra from a product-driven organization to a customer- and market-focused organization

  • Director, Marketing Communications

    • Feb 2000 - Oct 2002

    Drove development and implementation of integrated marketing communications plan, encompassing multiple media (web/electronic, print, publicity, trade shows, events, telemarketing), new products and varied market/geographic strategies. Annual budget responsibility: $5 Million.

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  Illinois Superconductor

  • Director, Marketing & Investor Relations

    • Nov 1998 - Dec 1999

    Developed and implemented initial corporate marketing program for this start-up company. Elements included Internet/website presence, investor and public relations, extensive collateral, trade show exhibits, telemarketing and sales training.

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  Powers Process Controls, division of Crane Company

  • Director, Marketing & International Sales

    • 1983 - 1998

    Strategized, recruited and negotiated worldwide distribution channel. Directed domestic and international marketing programs. Supervised staff of seven, budget of $1.2 million.

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  Combined Insurance

  • Claims Adjuster

    • 1973 - 1976