Experience

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  Cablecraft

  • Houghton Regis, England, United Kingdom

  • Graphic Designer & Digital Marketing

    • Mar 2020 - Apr 2020
    • Houghton Regis, England, United Kingdom

    - Preparing artwork from design through to print.- Design and creation of bi-monthly Stay Connect magazines, company brochures, leaflets, business stationary.- Design and creation of email marketing campaigns.- Product photography / editing / videos.- Assisting the marketing team

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  Keepmoat Homes

  • Luton, England, United Kingdom

  • Marketing Coordinator

    • Aug 2017 - Mar 2020
    • Luton, England, United Kingdom

    - Planning and arranging meetings and events. - Answering phone calls.- Maintaining stock lists and ordering office supplies as needed. - Managing outgoing post and recording data. - Develop and implement the company’s content marketing strategy. - Monitor and analyse sales market and competitor activity, formulating strategies and providing expert input and recommendations on the development of marketing plans and key initiatives to support the achievement of business objectives. - Liaise with The Head of Sales and senior management team to gain a keen understanding of brand visions, positions, guidelines, and strategies and bring them to life in social media through content. - Maintain current knowledge and awareness of marketing and communications developments and trends, ensuring the development and execution of marketing initiatives in accordance with best practice industry standards and in compliance with applicable legislation. - Continually review and improve the end to end campaign process including KPIs, ROI and lessons learned – implementing process changes that also reflect changes in business. - Leverage customer data to increase the efficiency of our marketing spend working closely with the channel teams on campaign optimization. - Contribute to quantitative and qualitative market research for the purpose of buyer profiling and fine tuning marketing strategies, performing the preparation of market analysis and reports to support and inform management decision making. - Update existing and create new metrics and reporting that help drive business decisions. - Lead the planning, creation and distribution of timely, relevant content for all channels for social distribution - aligning with brand guidelines.

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  Anastasia Fashion

  • Borehamwood, England, United Kingdom

  • Ecommerce Manager

    • Nov 2016 - Jul 2017
    • Borehamwood, England, United Kingdom

    - Supporting the Ecommerce Director in the evolution of the digital ecommerce and digital strategy- Designing digital newsletters and website banners.- Design, build, and maintain reports, dashboards, and metrics to monitor performance and relevant KPIs. - Audit and maintain Magento CMS Site. - Lead E-Commerce business including management and evaluation of current platform as well as identification of best-in-class solution to support emerging business, including Amazon (UK, DE, FR, ES, IT, US, CAD), Spartoo (UK, DE, ES, IT, FR, US), Privalia (ES), Cle Marche (FR), and ebay (Worldwide) - using Ecommerce multi-channel platform – Linnworks. and affiliate strategies as well as related marketing (e.g. retargeting, abandoned cart, pay-per-click). - Responsible for managing media buys, creative, ROI tracking and ongoing optimization. - Document processes and manage release schedules and testing plans. - Collaborate with Brand/Sales on the Digital, Social Media and Technology to extend the current vision and deliver best digital consumer experience. - Managing UX of the website including site navigation, content development and checkout functionality. - Coordinate all digital assets related to the brands strategic on-line retail partners. - Manage the execution of all approved brand programs. This includes keeping products updated with the most recent imagery and content, leading contest development and campaigns. - Analysing site activity (Google analytics), defining and then implementing testing to drive site engagement and sales. - Coordinate targeted marketing programs such as SEM, SEO, CRM and online media as well as oversight of key performance analytics and reporting metrics for continuous site and campaign optimization. - Identify, create and lead email campaigns, performance analytics and communication of performance.

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  MY FASHION ACCESS FINEST LIMITED

  • Luton, England, United Kingdom

  • Ecommerce Co-ordinator and Account Manager

    • Jun 2016 - Nov 2016
    • Luton, England, United Kingdom

    - Support the company in the implementation of it’s marketing campaigns. - Analysing site activity (Google analytics), defining and then implementing testing to drive site engagement and sales. - Managing & maintaining product & data information within company systems. - Managing agencies and their performance on a daily basis. - Creating, uploading, managing and optimising product listings on websites: eBay and Amazon. - Working closely with the customer service team and/or the Sales Representative & the Director to maintain flawless customer service and account performance. - Maintaining online web store, creating and updating existing products, adding images and helping to create SEO friendly content. - Identify, create and lead email campaigns, performance analytics and communication of performance. - Digital marketing including retargeting, paid search, paid social, and email marketing. - Developing and implementing social campaigns and creating awareness. - Liaising with CRM, production and merchandising teams to ensure the homepage and internal ads are in-line with wider business activity.

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  Karen Millen

  • London, England Metropolitan Area

  • Stylist/Visual merchandising

    • Apr 2016 - Nov 2016
    • London, England Metropolitan Area

    - Organising the effective and efficient utilisation of store space. - Working closely with the management and marketing team to increase sales. - Coordinating store display in line with brand guidelines and strategy. - Implement changes to in-store displays to effect greater visual appeal and increase sales in specific product lines. - Delivering weekly floor moves, window installations and mannequin styling. - Building and maintaining positive business relationships with all customers. - Offering customized personal styling services and providing style-related advice to clients. - Dressing up clients and styling their clothes for special events. - Promoting specific lines under the guidance of management. - Assist stockroom staff in organising and managing stockroom.

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  The People Tree

  • London, United Kingdom

  • Quality Controller

    • Feb 2014 - May 2014
    • London, United Kingdom

    - Checking that the quality of the garments comply with the company’s high standards- Ensuring that all testing is performed to the highest standards.- Distributing written Quality Assurance results to appropriate parties.- Conducting quality audits and surveys.- Looking out for defects in a product. - Making sure that labels are accurate. - Discussing inspection results and conclusions with production managers.