Experience

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  Turning Together

  • 426 East Sixth Street, Dayton, Ohio 45402

  • Principal

    • Feb 2019 - Present
    • 426 East Sixth Street, Dayton, Ohio 45402

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  Wright State University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Interim Executive Director, Office of Marketing

    • Sep 2016 - Jan 2019

    Lead marketing initiatives for Wright State University, a major Ohio public, research university with a student enrollment of more than 16,000 students. The university offers more than 230 undergraduate, master's, and doctoral programs. I work with a talented group of creative professionals who are responsible for strategic market planning, social media, paid media (digital, print, social, broadcast, outdoor advertising), web development, photography, and video. We collaborate closely with the university's leadership team and diverse clients in Enrollment Management, the Graduate School, eight colleges, and service units across campus, as well as the Alumni Relations and Development to achieve the university's goals.

  • Director of Advertising, Office of Marketing

    • Jan 2015 - Jan 2019

    Direct the paid media strategy and tactical implementation for all university functional units and academic programs. Continue to serve as marketing strategist for the College of Engineering and Computer Science, the College of Liberal Arts, and the College of Nursing and Health.

  • Marketing Strategist

    • Jan 2014 - Jan 2015

    Serve as the marketing strategist and copy editor for the College of Engineering and Computer Science, the College of Liberal Arts, and the College of Nursing and Health. This includes developing strategic and tactical marketing plans for degree programs in public administration, cyber security, nursing, engineering, performing, and visual arts; creating and delivering tactical marketing plans including web content development, email, digital, and print channels; developing marketing content to achieve recruiting and promotional goals; implementing marketing plans for community performing arts events. Served on the university's committee for market research for a university-wide rebranding initiative.

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  Wright State University - Raj Soin College of Business

  • Dayton, Ohio

  • Director Marketing, Business and International Relations

    • Aug 2003 - Jan 2014
    • Dayton, Ohio

    Develop customized marketing content and campaigns for diverse market segments. Campaigns utilize automation-based CRM tools, social and digital media, targeted list purchases, customer testimonials, print collateral and event promotions to increase net new prospects and influence all phases of the customer decision cycleDevelop, direct and manage the implementation of the College's strategic marketing and recruiting plan including integrated marketing communications plans, event planning and management, social media online marketing.Manage annual marketing and recruiting budget of $130K Develop, plan, execute and track results for over 20 annual events targeted to diverse market segments Negotiate with third party vendors and internal shared services providers to schedule and promote events, register and track participants and manage event logistics.Developed and implement the college’s first comprehensive strategic marketing plan.Developed entirely new print collateral, advertising and digital marketing materials for the College of Business. Re-designed and led the launch of a new College website three times in ten year. Launched new content management (Drupal) website spring 2013. Web-site exceeded four of the five Google analytics metrics for peer sites in the higher education business segment. Launched two new graduate programs in supply chain management and information systems and two new weekend MBA cohorts in Mason and Dayton. Resulted in consistent increase in graduate enrollment for six years running – 38% increase 2011 over 2006; average 6.3% per year.Developed and began implementing a college-specific marketing and recruiting plan to increase undergraduate enrollment in 2012. Launched two new interactive events for high school students and parents. Achieved the college’s first national ranking for the part-time MBA program, Bloomberg’s BusinessWeek – one of four part-time Ohio programs included in the 2012 rankings.

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  The Reynolds and Reynolds Company

  • Business Solutions Director

    • 1998 - 2003

    Positions – New Systems Marketing Director; Promoted to Business Solutions Director Develop and direct growth strategies for a portfolio of CRM, web brand management and automotive retailing solutions including the expansion of a $75M dealer management systems market, a $21M customer relationship management (CRM) service, a $28M web brand management product portfolio and a $35M consumer finance and insurance market. AccomplishmentsDeveloped and directed strategic and tactical product development and marketing plans for enterprise web sites, customer relationship management and retail systems including segmentation strategies, bundled pricing strategies, pilot bench marks and market research to validate customer acceptance and return on investment. Result -- $3.8M in pilot customer revenue for new retailing solution including revenues from three Top 100 target accounts from competitors.Successfully managed the product development and strategic branding initiative for new acquisitions and partners including Automark Web Services and an integrated portfolio of leading consumer buying services - including MSN Autos, Yahoo, CarsDirect and Kelley Blue Book, Live Chat/Intelligent Agents. Achieved double digit growth $11M - $22M FY ‘01 - FY ‘03Prepared the executive management team and participated in stock analyst interviews, shareholder meetings, nationwide sales conferences, press conferences, media interviews and national industry trade shows. Included preparation of multi-media presentation materials, drafting and review of press materials, product demonstrations, advertising and promotional materials.

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  Lexis Nexis

  • Dayton, Ohio Area

  • Director, Product Development/Marketing/Editorial Standards

    • 1984 - 1998
    • Dayton, Ohio Area

    Six progressive promotions in 14 years.Created and executed a strategic product development and marketing plan for Nexis international markets.Led technical development and marketing teams to grow revenue for core legal product by 7% and legal analysis products by 326% 1996 v. 1995 targeted to niche practice segments in legal, corporate and government segments. Result -- $245.7M revenue increase despite increasing competition.Created and executed new legal market pricing strategy. Simplified price structure and responded to competition more effectively. Result -- 17 major contracts signed with committed growth of 24% over current use.Led and completed the strategic product development plan for Shepard's, the world’s largest relational, legal citation database including a new pricing plan. Result -- 236 new accounts and $187K in annual revenue in less than two month.Developed and implemented the marketing launch of an associative retrieval product to achieve technology leadership position in international markets. Developed the company’s first segmented product marketing campaigns for corporate legal departments, law firms, law schools, government, accounting firms, and hospital attorneys - budget of $2.5M..Led marketing and project management for major structural price change Result -- $0.9M in incremental revenue in 6 months.Developed & led the launch of specialized legal products in: employment, state securities, public utilities, banking and healthcare administration.Led the post-acquisition of Shepard’s Legal Citations Services, including a new stratetic pricing plan. Result -- 236 new accounts and $187K in annual revenue in two months.Developed the competitive strategy and financial valuation for key acquisitions. Result—The successful acquisition of $140M in strategic assets. Achieved 25% ROI for citation services integrated marketing campaign.

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  Wright State University

  • Wright State University

  • Marketing Strategist

    • Jan 1914 - Feb 1915
    • Wright State University

    Served as marketing strategist for the College of Engineering and Computer Science, the College of Liberal Arts, the College of Nursing and Health. This includes developing strategic and tactical marketing plans for degree programs in public administration, cyber security, nursing, engineering, performing, and visual arts; creating and delivering tactical marketing plans including web content development, email, digital, and print channels. Developing marketing content to achieve recruiting and promotional goals. Served on the university's committee for market research for a university-wide rebranding initiative.