Experience

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  Structured

  • Diseñador gráfico

    • Mar 2023 - Present

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  Autónomo

  • Freelance Graphic Designer

    • Jun 2020 - Present

    Branding, Graphic design and Art direction for businesses in different sectors of the market. Development of communication strategy to create a unique and coherent brand identity design, with a clear concept and a powerful narrative. Special skills in creating meaningful concepts and transforming them into both stunning and functional brand designs.

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  A Piece of Pie

  • Barcelona, Cataluña, España

  • Graphic Designer

    • Mar 2021 - Apr 2023
    • Barcelona, Cataluña, España

    Information design for research reports, presentation materials, infographics, ebook and print material in projects related to business anthropology specially in the Pharma Industry. Graphic design for social media and creation of audiovisual content for promotional material.

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  Why Not

  • Bogotá, Distrito Capital, Colombia

  • Head of Marketing

    • Jun 2022 - Sep 2022
    • Bogotá, Distrito Capital, Colombia

    Marketing and strategy leader focused on communicating the brand’s DNA across all points of contact with target customers. Concept development and leading of digital campaigns, working in close collaboration with creative design teams and digital advertisement agency.Management and creative direction for projects focused on new brand experiences such as merchandising, special editions and campaigns • Event management with tight deadlines that increased the brand’s visibility and generated rapprochement with new audiences.

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  FutureBrand Hispanic America

  • Colombia

  • Graphic Designer

    • Oct 2021 - Jul 2022
    • Colombia

    Visual identity design, packaging, graphic systems and development of graphic guidelines for highly recognized companies such as Nestle, Credicorp Capital, Promigas and Pacific Hydro. Visual auditof graphic assets, trend research and brand environment analysis for the creation of concepts and subsequent brand and packaging design. Artwork development to reinforce corporate identity with detailed guidelines. Collaboration with the strategy team for the comprehensive development of brand identity.

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  scd - Agency Colombia

  • Bogotá D.C., Colombia

  • Brand Lead

    • Sep 2017 - Jan 2020
    • Bogotá D.C., Colombia

    Visual identity and packaging design for various brands in different market sectors from conception to development, including artwork completion for print. Creative direction and team management for the visual communication needs (both digital and print) of one of the agency’s clients. Creation of concepts and strategies as a basis for branding projects and campaigns.Implementation of research tools and strategic design methodologies, that improved the quality of the company’s proposals and presentations, with a great response from clients.

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  Páramo Presenta / Sueño Estéreo SAS

  • Bogotá, Capital District, Colombia

  • Junior Graphic Designer

    • Sep 2015 - Apr 2017
    • Bogotá, Capital District, Colombia

    Graphic design and art direction for musical events, including the advertising campaign of Festival Estéreo Picnic the largest musical event in Colombia. Print and digital artwork development for internal and external projects such as presentations, web design, billboards and other large-format printed materials, among others. Created engaging visuals for social media in collaboration with the marketing team.