Bio
Experience
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Retired
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Apr 2023 - Present
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Florence Bank
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Florence, Massachusetts
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Senior Vice President Marketing
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Jun 2013 - Apr 2023
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Florence, Massachusetts
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BayCoast Bank
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Swansea, Massachusetts
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Senior Vice President / Chief Marketing Officer
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Sep 2005 - Apr 2013
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Swansea, Massachusetts
Directed marketing for the bank, its insurance company and trust company. Increase brand awareness and brand equity for the bank from relatively unknown to 25% top of mind awareness in immediate market area within 9 months. Develped separate brands for insurance and trust.
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VP Marketing
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Jan 2004 - Sep 2005
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Marketing Research Manager
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1999 - 2003
Managed Marketing Customer Information File, developed onboarding and customer retention programs. Segmented customer database to identify cross-sell opportunities. Conducted primary, secondary, qualititave and quantitative market research.
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Public Relations Specialist
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1994 - 1999
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Education
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1983 - 1987Saint Anselm College
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Industry Focus. “Banking”
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