Experience

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  Hisense Centroamérica

  • Panamá, Panamá

  • Especialista de productos

    • Oct 2023 - Present
    • Panamá, Panamá

    Specialist in product and communication for Central America, Caribbean and South America

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  Samsung Electronics

  • South Korea
  • Computers and Electronics Manufacturing
  • 700 & Above Employee

  • Gerente Regional de Marketing DA

    • Mar 2020 - Nov 2022

    - Global Sales Records in March & 1st quarter of 2022 with the Digital Appliance category- 160% increase in media hits for outstanding results PR results between 2020 and 2022 for Digital Appliance.- First launch in Latin America of the Bespoke Digital Appliance category, reaching more than 28.2 MM people.- Development of seasonal campaigns with more than 6.4 MM views on YouTube. https://youtu.be/-I-buIWbN2s- Organization and presentation of launching campaigns and conventions with the main customers of the region in Malta and Portugal. https://youtu.be/tgQKsj4MJTQ- Management and control of the regional budget estimated at 6MM USD per year.

  • Regional Brand Marketing Manager

    • Jul 2018 - Feb 2022

    Brand implementation supervision in Central America and the Caribbean according to the guidelines of the corporate HQ.

  • PR Manager

    • Jan 2016 - Jun 2018

    Generation and maintenance of relationships with KOL (Key Opinion Leader) of areas such as life style and business. Planning alongside HQ for the coverage of global "launches" mobile devices in NYC, Barcelona, San Francisco, Las Vegas, among others.Management, consulting and organization of Spokesperson annual trainings

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  Compass Porter Novelli

  • Account Director

    • May 2014 - Dec 2015

    Positioning in the media and opinion leaders of the most important brands in the lifestyle and business areas such as Turner Broads-cast System, McDonalds and Dow Chemical, among others.- Creation of public relations strategies according to the KPIs of the companies.- Leadership in the generation of topics of interest for public opinion, reaching the covers of the most important media in the country.- Organization of events with celebrities and opinion leaders.

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  Intacto Comunicaciones

  • Bogotá

  • Account Executive

    • Sep 2012 - Apr 2014
    • Bogotá

    Interviews Coordination and monitoring of the publication of articles, keeping the leadership of the mobile category of Samsung Electronics Colombia in the media and among national opinion leaders.

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  Caracol Television

  • Noticias Caracol

  • Journalist

    • Jul 2009 - Oct 2012
    • Noticias Caracol

    - Construcción de memoria National Awards 2010. Bogotá, Colombia for "Holocausto. 25 años de la toma del Palacio de Justicia" Special Report. https://youtu.be/wQb-2NUwtqs- Interviews with recognized national opinion leaders and coverage of historical events and international news relevance.