Experience

• 

  Moxxe PR, Inc.

  • Founder

    • Jul 2004 - Present

    moxxe \’mak-se\ n. [fr. Moxie, a trademark for a soft drink] (1930) 1: ENERGY, PEP 2: COURAGE, DETERMINATION 3: KNOW-HOW, EXPERTISE Named as one of Orange County's most influential people to watch in 2016 by the Orange County Register, Mona Shah, owner of Moxxe PR, is regarded as one of OC’s most successful hospitality publicists.While committed to being a hands-on mom to three beautiful children, Mona has managed to create a reputable name for herself by working with some of the area's top restaurants, including The Winery Restaurant & Wine Bar, Driftwood Kitchen, Knife Pleat, Fable & Spirit, ADYA, Puesto, Haven Craft Kitchen, Hendrix, Sushi Roku Newport Beach, and Spice Girl Sauces. In addition, Mona sits on the Board of Directors for the Orange County Restaurant Association and promotes OC's largest culinary event, Orange County Restaurant Week.Her PR experience comes a wide range of positions, from being the PR Director for the Miss Universe Organization and coordinating initiatives in sub-Saharan Africa with the Harvard Aids Institute, to working on the annual Golden Globes and Academy Awards telecasts, which she continues to do today.

• 

  Tadashi

  • Director, Public Relations & Marketing

    • Aug 2004 - Sep 2006

    Primary contact for all media & stylists; responsible for all written & press materials (co background & bios, releases, marketing & sales collateral, catalogs, invitations, website); coordinated all special events, trunk shows & fashion shows, domestically & internationally (secured media partners, charities, sponsors for liquor, food, transportation, silent auction & gift bag items); managed partnerships with Tournament of Roses & Miss Universe Organization; oversaw conceptualization, production, publicity & sales for Tadashi Home Collection; oversaw redesign of website & managed blog; responsible for catalog photoshoots, retouches & layout, final printing & distribution to all showrooms, retail & wholesale clients; oversaw hotel uniform accounts; redesigned & developed new hangtags & labels; and designated Tadashi’s home as historic landmark (researched historic significance, presented to City of Pasadena & the Historic Preservation Committee).

• 

  Frank Groff Public Relations

  • Director, Media Relations

    • Aug 2002 - Jul 2004

    Oversaw and served as primary contact for all accounts in the restaurant, hospitality, entertainment and healthcare industries; coordinated all special events and served as client spokesperson at special functions and media tapings; responsible for redefining the firm’s image in an effort to generate new business; wrote news releases and feature stories for clients; created and pitched stories to the media that were appropriate for their target audience; oversaw the production of brochures, invitations and promotional materials; arranged and directed photo shoots; and maintained successful media and client relations.

• 

  The Miss Universe Organization

  • Director, Public Relations

    • Jan 1999 - Jun 2002

    Served as public relations liaison between the organization & CBS, as well as the Trump Organization; supervised PR firm; oversaw redesign of Miss Universe, Miss USA & Miss Teen USA websites, including the press site, used by more than 3,000 journalists worldwide; worked with company trademark lawyer on all website trademark issues; determined fees and executed legal agreements for all footage licensed; developed & maintained press kits & weekly reports; fulfilled daily press requests, planned & implemented international & local press opportunities for Titleholders & company heads; coordinated publicity campaign for three live telecasts a year, was responsible for the official program book and traveled on-site for one month per pageant to manage media center, set-up press conferences & schedule interviews for delegates; and attended interviews & functions with Miss Universe, Miss USA & Miss Teen USA.