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Mona Marimow profile image

Mona Marimow

Founder and CEO at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">MOCO Global</span>
Intro Book
Marketing expert with 20+ years of experience in integrated marketing and strategy.
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Location
Wellesley, Massachusetts, United Stat...
Skills
  • Integrated Marketing
  • Advertising
  • Digital Marketing
  • Strategy
  • Strategic Partnerships
  • Show all
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Bio

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Mona Marimow is a seasoned marketing expert with 20+ years of experience in integrated marketing, advertising, and strategy. She has led global marketing campaigns for top brands like TripAdvisor, PerkStreet Financial, and LendingTree. Mona holds a Bachelor of Arts degree from Franklin & Marshall College.

Experience

  • MOCO Global
    • Worldwide
    • Founder and CEO
      • Sep 2015 - Present
      • Worldwide

      MOCO Global is a marketing agency, dedicated to helping companies build a differentiating brand identity and scale their marketing. We help you quickly and efficiently launch in domestic US and international markets, leveraging our experience managing campaigns ranging from over $200 million to o...

  • TripAdvisor
    • Global Brand Marketing
      • Feb 2013 - Oct 2015

      First hire leading TripAdvisor&#39;s first ever global offline brand campaign launch - have played a hands on role building the channel and wearing multiple hats across: brand strategy, agency selection, campaign development and international transcreation, global media planning, and the analytic...

  • PerkStreet Financial
    • Greater Boston Area
    • Chief Marketing Officer
      • Dec 2011 - Jan 2013
      • Greater Boston Area

      PerkStreet Financial is a next generation banking company, backed by Highland Capital and Globespan. As head of marketing, created an inspiring and effective positioning and branding to scale marketing and customer acquisition, as well as guide product evolution. Led strategy and creative develop...

  • LendingTree
    • SVP Head of Marketing
      • Jan 2010 - Dec 2011

      Head of all marketing for LendingTree.com and Tree.com, reporting to founder and CEO. Led the evolution and optimization of the &quot;When Banks Compete You Win&quot; campaign platform, with over 90% brand awareness. Manage all marketing efforts across brand strategy, offline, online partner and ...

  • MullenLowe U.S.
    • Vice President
      • Dec 2004 - Jan 2010

      Two time recipient of agency &quot;Change Agent&quot; award, and youngest member of the Leadership Team.Brand Experience: Four Seasons Hotels &amp; Resorts, LendingTree.com, Orbitz.com, SC Johnson Family, Olympus Camera, Adventures by Disney, Campaign Examples:SC Johnson Family (Shout): Personall...

  • Grey Group
    • Account Executive
      • 2003 - 2004

      Brand Experience:Nokia: Worked on the winning global new business pitch and campaign launch across all product lines, and segments.BellSouth: Worked on the national campaign across all segments.

  • CBS, WJZ Channel 13 News
    • Assignment Desk Editor
      • Apr 2003 - Nov 2003
  • CNN, WGAL Channel 11 News
    • Assignment Desk Editor
      • Sep 2002 - Apr 2003

Education

  • 1999 - 2003
    Franklin & Marshall College

Suggested Services

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Industry Focus. “Marketing and Advertising”

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