Experience

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  YouLiveRight, LLC

  • Greater Boston Area

  • President and "Get It Done" Partner

    • Nov 2014 - Present
    • Greater Boston Area

    * We develop and execute innovative culinary and product marketing programs and strategies for food, appliance and health and wellness brands and retailers to provide engaging, delicious and simple solutions for consumers that will promote product usage and brand loyalty. Content includes recipes...

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  SharkNinja

  • Greater Boston Area

  • Senior Director, Culinary Innovation and Management

    • 2011 - 2014
    • Greater Boston Area

    * Created a Culinary Innovation Department to support Product Management and R&D for developing WOW product features and pitches, recipe development, and affiliate partnerships for $300+MM NINJA blender and heated kitchen appliances. Hired and manage 4 chefs to lead all product innovation ...

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  Stop & Shop Supermarket Co. LLC, Giant Food...

  • Director of Integrated Marketing Planning

    • 2007 - Aug 2010

    * Responsible for developing the strategic marketing programs that support business goals for both retail banners. Created and structured a marketing planning department that created initiatives for all grocery and “fresh” departments. Developed integrated marketing plans that include TV/r...

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  Jarden Consumer Solutions; Sunbeam Products, Inc

  • Sr. Director of Marketing

    • 2004 - 2007

    * Revitalized an antiquated brand and a new cooking trend on a cost-effective budget through infomercial advertising, print and OLA, strong consumer promotions, PR programs, brand licensing partnerships, chef affinities, social and digital media, and targeted retailer marketing programs.• G...

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  Creative Solutions

  • Principal

    • Feb 1996 - Nov 2004

    * Principal that developed and executed flawless marketing programs, new product concepts and launches, and business strategies for clients. Long-standing contracts with clients, ranging from 6 months—7 years. * Clients include leaders in infant/toddler products , food manufacturers, ho...

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  The First Years

  • Business Unit Director

    • Nov 1993 - Dec 1995

    * Led the development of a new category of baby furnishings/toy line for the company, which built $15MM business within 18 months. • Launched over 60 new innovative products, based on Mom feedback and co-development with specialists from Children’s Hospital, Boston.• Led strong relationship...

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  Kraft Foods Group

  • Brand Manager, R&D Interface

    • 1985 - 1992

    * Launched new Post cereal products from concept through on-shelf marketing execution* Marketing lead for entrepreneurial team that launched new product line in one year—product still in marketplace after 20 years.* Managed established children’s cereal brands, which included annual busi...