Experience

• 

  Special Broadcasting Service (SBS) Australia

  • Australia
  • Broadcast Media Production and Distribution
  • 700 & Above Employee

  • Social Platform Editor - SBS Australia

    • Aug 2023 - Present

  • Social Media Community Specialist

    • Feb 2023 - Aug 2023

    • Actively managing the social communities for SBS Australia and SBS VICELAND to create spaces for engaging conversation and brand love• Managing the moderation of comments for SBS Australia and SBS VICELAND and monitoring audience sentiment through qualitative data collection • Crafting and championing the brand tone of voice in all online interactions• Live-tweeting Eurovision 2023 and weekly Alone Australia episodes where #AloneAustralia trended in the top 10 on Twitter week on week • Increasing the engagement rate by creating social-first content • Managing a Social Media Moderator direct report to ensure a streamlined moderation process out of hours

  • Marketing Coordinator

    • Nov 2021 - Feb 2023

    • Providing key support across entertainment marketing campaigns for drama and documentaries on the SBS main channel/NACA squad• Coordinated the end-to-end implementation and execution of campaigns such as: Eurovision Song Contest, The Handmaid's Tale, Alone Australia, Who Do You Think You Are?, True Colours and The Swap• Meeting KPIs for consumption on linear and BVOD• Running monthly Meta performance marketing campaigns for the News and Current Affairs squad to meet our consumption hour KPIs for Insight, The Feed and Dateline • Supporting the Digital Strategist to run SEM campaigns for News and Current Affairs content• Using Adobe Analytics to monitor consumption hours of content, collate data and present them in monthly playbacks to stakeholders • Subject matter expert on support role marketing processes for end-to-end campaigns

• 

  Art of Smart Education

  • Australia
  • Primary and Secondary Education
  • 300 - 400 Employee

  • Digital Marketing Manager

    • Apr 2019 - Nov 2021

    • Grew the marketing team from 2 to 6 people with designated channel leaders for eDM, social media, digital content and events• Project-managed a 9-month site migration, including copywriting for landing pages, site bug documentation and resolution management, site audit fixes including 404 errors, broken redirects, noindex pages etc• Instigated SEO-driven content marketing strategies using Ahrefs to ensure articles ranked in the top 3 search results on Google• Strategised state-wide multichannel marketing campaigns in NSW and VIC, including audience research, writing briefs, creating gantt charts and managing concurrent campaigns• Launched our TikTok and Instagram accounts which amassed over 1 million views in just 4 months• Grew our traffic to have over 1 million website visitors a year• Oversaw new tech implementation, including the use of HubSpot, ConvertBox and Ahrefs

  • Senior Coach

    • Nov 2018 - Dec 2019

    • Promoted to Senior Coach after completing over 100 hours of lessons with students• Tutored five Year 11 and HSC students in General and Advanced English, English Extension• Crafted weekly lesson plans that targeted students' areas of development• Helped students understand their texts in detail, as well as develop strong essay writing and analytical skills• Mentored students so that they had a holistic approach to study by helping them develop healthy study habits, grow their confidence and find the right university and career path

  • Digital Content Coordinator

    • Nov 2018 - Apr 2019

    • Executed content optimisation project by updating content with new internal links and backlinks, adding anchor links, scannable headings, images, copy and embedded videos• Undertook competitor research and used Google Analytics to monitor performance of articles• Successfully optimised over 100 articles from our site to rank between 1st to 3rd on Google• Wrote copy for weekly eDMs that included creating graphics using Canva and promoting new articles• Used Buffer to copy-write captions for scheduled posts on social channels

  • Academic Coach and Mentor

    • Dec 2017 - Nov 2018

• 

  Honi Soit

  • Australia
  • Newspaper Publishing
  • 1 - 100 Employee

  • Reporter

    • Jan 2018 - Nov 2020

    • Over 6,000 words published• Works spanned investigative journalism, culture, opinion, reviews and personal essays• Involved in weekly pitch meetings, approaching interviewees, conducting interviews, researching and writing pieces• Awarded ‘Best New Writer’ in 2018 for investigative journalism piece• Written pieces: http://honisoit.com/author/momoko-metham/

  • Creative

    • Feb 2017 - Nov 2020

• 

  ARNA Literary Journal

  • General Editor

    • Apr 2019 - Oct 2019

    • Helped project-manage the publication of the Journal through submission, editing, layup and launch phases• Managed the Prose, Poetry and Visual Arts Team Leaders to ensure they met deadlines• Helped strategise and execute marketing of launch event via social media and newsletter channels• Helped event manage the launch party• Used InDesign to layup the publication• Developed skills in editing, working to deadlines and communicating within a team• Liaised with printers to ensure print deadline was met