Experience

• 

  VerticalScope Inc.

  • Toronto, Ontario, Canada

  • Principal Product Designer

    • Jul 2020 - Aug 2022
    • Toronto, Ontario, Canada

    - Expedited the growth of our design system by guiding designers to become proficient at identifying, extracting, and composing common UI patterns.- Alleviated lingering pains in designer-developer collaboration by creating a set of boilerplates and annotation components to standardize the design output.- Drastically cut on design time and effort by baking in features such as responsiveness and theming into all of our highly used components.- Co-led a product discovery initiative to better understand and unlock value for the small business owners within our online communities.

• 

  CrowdRiff

  • Canada
  • Marketing Services
  • 1 - 100 Employee

  • Principal Product Designer

    • Mar 2020 - Apr 2020

  • Senior Product Designer

    • Apr 2019 - Mar 2020

    - Supported the growth of designers by guiding them through daily design work, navigating feedback, and alleviating process bottlenecks on their teams.- Re-oriented design hiring to focus on cross-functional collaboration, handling ambiguity and feedback, effective communication, and eliminated any need to do work outside of interview time.- Streamlined planning efforts by structuring how we estimate design work during the early stages of a project based on the number and type of unknowns.- Co-led a major research and discovery initiative to identify and quantifying the main ways our platform help our customers monetize and save time.

• 

  Amidship

  • Senior Product Designer

    • Feb 2017 - Jan 2019

    - Improved feature discoverability by rethinking the platform’s copy and organization such that it corresponds to ours users’ mental models and real-life workflows.- Improved feature adoption by giving business owners the flexibility to customize their experience to better fit their specific business need.- Sped up the dev cycle, resolved a slew of UI bugs, and streamlined integration with Rails backend by re-implementing the app’s entire frontend with Stimulus.- Extended the reach and value prop of our platform by building a mobile web version that felt native to the form factor and supported all major mobile browsers.

• 

  Wave HQ

  • Senior Product Designer

    • May 2014 - Dec 2016

    - Co-led a major initiative to redesign the accounting product from the grounds up to be more comprehensible, consumable, and valuable to the small business owner.- Helped small business owners pay their payroll taxes on time and avoid penalties by visualizing the payment structures and schedules applicable to their business.- As a design team, we reshaped and streamlined a significant chunk of the delivery process by kickstarting, building, and maintaining our first live design system.

• 

  Nulogy

  • Canada
  • Software Development
  • 100 - 200 Employee

  • Visual Design Lead

    • Jan 2013 - May 2014

  • Product Designer

    • Aug 2011 - May 2014

• 

  Freelance

  • Toronto, Canada Area

  • Product Designer

    • May 2010 - Jul 2011
    • Toronto, Canada Area

• 

  SpinBits

  • Dubai, United Arab Emirates

  • UI/UX Designer & Frontend Developer

    • Dec 2007 - May 2009
    • Dubai, United Arab Emirates

• 

  Flip Media

  • Dubai, United Arab Emirates

  • Web Quality Control Executive

    • Dec 2006 - Nov 2007
    • Dubai, United Arab Emirates

• 

  Freelance

  • Dubai, United Arab Emirates

  • Web Designer & Frontend Developer

    • Aug 2005 - Nov 2006
    • Dubai, United Arab Emirates