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Experience

  • ARTECASA
    • Kuwait City, Al Asimah, Kuwait
    • Commercial Director
      • Mar 2018 - Present
      • Kuwait City, Al Asimah, Kuwait

    • Buying Manager
      • Dec 2015 - Mar 2018
      • Kuwait

  • ARTECASA
    • Kuwait
    • Corporate Merchandising Manager - (Supply Chain, Category Management and Demand Planning)
      • Sep 2012 - Nov 2015
      • Kuwait

      • Managing & Planning Stock: Selection of Range, buying and over viewing pipeline. Decide on procurement considering sales history and forecast.• Full financial responsibility: on Sales, Margin, Stock Turn, Open to Buy, and Stock Covers.• Selection of Catalogs and Assortments: Making sure the right product is bought matching Customer profiles.• Supervising Stock Allocation: From vendor into the operating stores.• Store Execution of Merchandise: Assess store execution of merchandising plans, recommend optimum space management options based on store trends and category sales performance.• Pricing Architecture: Price Positioning. Managing and deciding pricing on all ranges to be competitive, maintain profit and provide the best value to customers.• Key Financial Reporting: Maintaining and accountable on the Division’s P&L.• Team Managing and Leadership: Coach and monitor team performance and supervise their activities. Conducting performance appraisals and team’s development plans.• Marketing: Identify and plan sale events, Sale Strategy, Sale Items’ Selections, and In Store Promotions in parallel with Marketing and Visual Merchandising.Achievements:• Developed retail merchandising strategy against company initiatives and retail strategies.• Reclassified assortment and improved availability for all active items.• Implemented successful stock liquidation plan and reduced aged stock.• Revised ordering parameters resulting more frequent receiving, lower holding cost, higher stock turn and availability.• Re engineered showroom displays to accommodate more varieties and to achieve higher profit per square meter.• Smartly re-worked Pricing strategies to serve better store image, customer satisfaction without affecting profitability.• Set new agreements with freight forwarders with competitive rates.

    • Senior Brand Merchandiser
      • Sep 2011 - Aug 2012
      • Kuwait

      • Set up a new Furnishing Brand which were launched in 2012 – 2013 with five stores in the gulf area and Lebanon.• Lead Merchandising team maintaining all areas of Assortment selection and Pricing, Planning inventory, Forecasting sales, Master data creation, Setting up system, OTB and Budgeting.• Participated in warehousing setup implementing Warehouse Management System.

    • Demand Planning Senior Manager
      • Aug 2007 - Jul 2011

      • Leading Demand Planning, Freight Management & General Purchasing teams.• Ensure forecasts accuracy comparing with sales history & aligning with sales targets & plan, considering seasons & promotions.• Set required purchasing plans, align with available budget, assuring optimal availability & lowest holding cost.• Set & maintain agreed stock targets & re-order parameters in conjunction with the Business.• Develop & implement excess inventory models, analysis & liquidation plan.• Developing performance standards, measuring results, taking corrective actions.• Develop the capabilities of the team through directions, coaching, clear objectives & performance standards, providing feedback & managing individual development plans.

    • Demand Planning Manager
      • Nov 2004 - Jul 2007

      • Supervising Foreign Replenishment for Supermarket and Fresh Food Divisions.• Supervising the supermarket, home center and fresh food replenishment team.• Handling the Supermarket Foreign Replenishment.• Developing a new forecasting method for all divisions that automatically calculates thedemand forecast per item.• Implementing a special forecast calendar that includes all the countries and suppliersdealt with based on to their lead time.• Setting all the forecast parameters that suits the stock turns.• Developing a method that allocate products to stores based on the performance of eachitem in the respective store.• Analyzing the performance and profitability of each product.• Creating and implementing stock reports to help reduce stock level thus increasing turns.• Evaluating suppliers’ service level and negotiating for improvement.• Maintaining a balanced and profitable inventory through ordering the right quantity atthe right time.

    • Purchase Manager (Foreign Section)
      • Apr 1999 - Sep 2004

      • Maintain appropriate levels of products and a sufficient quantity of qualified vendors.• Maintain competitive bid processes to ensure the most competitive pricing.• Research inefficiencies and problem areas and make recommendations for long-termImprovements in methods, procedures, or systems.• Identify, develop and implement cost reduction initiatives.• Develop department budget and manpower requirements.• Interface with several departments and serve as an effective resource on a continual basis.• Identify the developmental needs of others by coaching, mentoring, or helpingthem improve their knowledge or skill.• Keep up-to-date technically and apply new knowledge to the job.• Establish long-range objectives and specify the strategies and actions to achieve them.

Education

  • 1993 - 1997
    Jâmi'at Bâyrut Al-Arabiya
    Bachelor's degree, Accounting and Business/Management
  • 1993 - 1997
    Jâmi'at Bâyrut Al-Arabiya
    Bachalor of Science, Accounting

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