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Credentials

  • Master of Science in International Business Management with Marketing
    Heriot-Watt University
    Oct, 2018
    - Apr, 2026

Experience

    • General Manager - Egypt & KSA
      • Sep 2021 - Present

      Signage | Lighting Solution | Video Walls | LED screens | Digital Kiosks

    • Director Of Operations
      • Oct 2019 - Feb 2021

      Achievements:- Promoted to Operations Director of Atlas, besides TheAimes in less than 3 months of joining date- Tripled the revenue from the first 3 months- Created group global organization chart and strategy including the group vision, mision, values, SWOT analysis, BCG analysis, TOWS analysis, strategic goals and deliverables- Got ISO Certification to Atlas; ISO 9001:2015 (Quality Management System) and ISO 20121:2012 Event Sustainability Management SystemKey Responsibilities: Operations restructure; Supply chain management flows; Organization change management force field model; ERP structuring and implementation

    • Saudi Arabia
    • Advertising Services
    • 1 - 100 Employee
    • Director - Operations
      • Jun 2019 - Oct 2019

      Achievements:- Promoted to Director – Operations in less than 4months of joining date- Got SASO Certificates for all company product list (CB test lab report and IECEE certification)- Initiated a new SAGIA LLC Industrial License - 100% foreign investment- Increased customer satisfactory & raising market SLA benchmark, thus rapidly increased company market share - Applied Blue Ocean Strategy thru alliance agreement between ProSigns, key-location owners and outdoor advertising agencies; accordingly penetrated the market by creating new market eraKey Responsibilities: Identifying new sales leads; Strategic positioning of order penetration point (OPP); Training need analysis (TNA)

    • Business Development Manager
      • Jan 2019 - Oct 2019

  • Unigraf LLC
    • DIP1, Dubai - UAE
    • Director - Operations
      • Apr 2017 - Nov 2018
      • DIP1, Dubai - UAE

      Achievements:- Converted the company from deficit to gaining, posting revenue from 4 million dollars to over 8 million dollars in just 18 months- Introduced an instinctive approach of innovation by incorporating new artificial intelligent functionality & ERP solutions- Targeted MNC key accounts and local mega-projects (i.e., RTA, Apple, IMG, EXPO2020, Rotana Entertainment Group).- Maximized the efficiency and productivity via introducing new materials and machineries within the operations, plus expanding the fabrication facilities from 2000m2 to 6000m2 in 2.5 years.Key Responsibilities: Digital transformation “Industry 4.0”; Applying lean management & 6S lean workplace; Business process management culture

  • NDIGITEC
    • Dubai production City, Dubai
    • DigiPrint General Manager
      • Nov 2014 - Mar 2017
      • Dubai production City, Dubai

      Achievements:- Developed Projection Business Plan and feasibility study, to acquire seven-figure funding from multi-national sources for additional fabrication facilities- Utilized online web-to-print platform “DubaiPrint.com”, conducting a quantum leap of daily website traffic and confirmed orders- Structured and implemented fully automated workflows to optimise performance.Key Responsibilities: Monitoring fund; Total quality management process

  • Unigraf LLC
    • United Arab Emirates, Dubai
    • Head of Operations
      • Mar 2012 - Jul 2014
      • United Arab Emirates, Dubai

  • cladex Industries
    • 11 ElObour Buildings - Nasr city - Cairo Egypt
    • General manager
      • May 2001 - Feb 2012
      • 11 ElObour Buildings - Nasr city - Cairo Egypt

      Achievements:- Achieved shareholders profitability projection by developing & creating strategic business plan of the group, throughout group board of directories meetings.- Acquired local competitors & merge with other companies to meet our strategic business initiatives & action plansKey Responsibilities: Engineering consultation; Mastermind methodology process

  • Twin for Advertising
    • 35 El-Obour Buildings
    • Executive Manager
      • Oct 1997 - Apr 2000
      • 35 El-Obour Buildings

      Key Responsibilities:- Planned, selected and scheduled media- Marketed all fields of the agency- Organised exhibitions & conferences- Supervised of graphical designing

  • SCADD Engineering Service
    • 8 Ahmed Qassim Gourda - Nasr City - Cairo - Egypt
    • Managing Partner
      • Oct 1994 - Oct 1997
      • 8 Ahmed Qassim Gourda - Nasr City - Cairo - Egypt

      Key Responsibilities-Designing & Drafting engineering projects. -Printing service center (plotting & copying)-Training center for computer programs (AutoCAD , Sap90)

Education

  • 2016 - 2018
    Heriot-Watt University
    MSc. International Business Management - with Marketing, International Business
  • 1989 - 1994
    Ain Shams University
    B.Sc., Civil Engineer
  • 1988 - 1989
    University of London School Examination Board
    G.C.E. (General Certificate of Education), Secondary Degree
  • 1977 - 1988
    St. George’s College, Heliopolis , Egypt.
    Preparatory

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Industry Focus. “Advertising Services”

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