Bio
Credentials
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Master of Science in International Business Management with Marketing
Heriot-Watt UniversityOct, 2018- Apr, 2026
Experience
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General Manager - Egypt & KSA
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Sep 2021 - Present
Signage | Lighting Solution | Video Walls | LED screens | Digital Kiosks
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Director Of Operations
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Oct 2019 - Feb 2021
Achievements:- Promoted to Operations Director of Atlas, besides TheAimes in less than 3 months of joining date- Tripled the revenue from the first 3 months- Created group global organization chart and strategy including the group vision, mision, values, SWOT analysis, BCG analysis, TOWS analysis, strategic goals and deliverables- Got ISO Certification to Atlas; ISO 9001:2015 (Quality Management System) and ISO 20121:2012 Event Sustainability Management SystemKey Responsibilities: Operations restructure; Supply chain management flows; Organization change management force field model; ERP structuring and implementation
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Saudi Arabia
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Advertising Services
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1 - 100 Employee
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Director - Operations
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Jun 2019 - Oct 2019
Achievements:- Promoted to Director – Operations in less than 4months of joining date- Got SASO Certificates for all company product list (CB test lab report and IECEE certification)- Initiated a new SAGIA LLC Industrial License - 100% foreign investment- Increased customer satisfactory & raising market SLA benchmark, thus rapidly increased company market share - Applied Blue Ocean Strategy thru alliance agreement between ProSigns, key-location owners and outdoor advertising agencies; accordingly penetrated the market by creating new market eraKey Responsibilities: Identifying new sales leads; Strategic positioning of order penetration point (OPP); Training need analysis (TNA)
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Business Development Manager
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Jan 2019 - Oct 2019
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Unigraf LLC
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DIP1, Dubai - UAE
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Director - Operations
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Apr 2017 - Nov 2018
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DIP1, Dubai - UAE
Achievements:- Converted the company from deficit to gaining, posting revenue from 4 million dollars to over 8 million dollars in just 18 months- Introduced an instinctive approach of innovation by incorporating new artificial intelligent functionality & ERP solutions- Targeted MNC key accounts and local mega-projects (i.e., RTA, Apple, IMG, EXPO2020, Rotana Entertainment Group).- Maximized the efficiency and productivity via introducing new materials and machineries within the operations, plus expanding the fabrication facilities from 2000m2 to 6000m2 in 2.5 years.Key Responsibilities: Digital transformation “Industry 4.0”; Applying lean management & 6S lean workplace; Business process management culture
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NDIGITEC
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Dubai production City, Dubai
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DigiPrint General Manager
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Nov 2014 - Mar 2017
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Dubai production City, Dubai
Achievements:- Developed Projection Business Plan and feasibility study, to acquire seven-figure funding from multi-national sources for additional fabrication facilities- Utilized online web-to-print platform “DubaiPrint.com”, conducting a quantum leap of daily website traffic and confirmed orders- Structured and implemented fully automated workflows to optimise performance.Key Responsibilities: Monitoring fund; Total quality management process
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Unigraf LLC
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United Arab Emirates, Dubai
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Head of Operations
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Mar 2012 - Jul 2014
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United Arab Emirates, Dubai
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cladex Industries
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11 ElObour Buildings - Nasr city - Cairo Egypt
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General manager
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May 2001 - Feb 2012
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11 ElObour Buildings - Nasr city - Cairo Egypt
Achievements:- Achieved shareholders profitability projection by developing & creating strategic business plan of the group, throughout group board of directories meetings.- Acquired local competitors & merge with other companies to meet our strategic business initiatives & action plansKey Responsibilities: Engineering consultation; Mastermind methodology process
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Twin for Advertising
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35 El-Obour Buildings
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Executive Manager
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Oct 1997 - Apr 2000
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35 El-Obour Buildings
Key Responsibilities:- Planned, selected and scheduled media- Marketed all fields of the agency- Organised exhibitions & conferences- Supervised of graphical designing
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SCADD Engineering Service
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8 Ahmed Qassim Gourda - Nasr City - Cairo - Egypt
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Managing Partner
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Oct 1994 - Oct 1997
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8 Ahmed Qassim Gourda - Nasr City - Cairo - Egypt
Key Responsibilities-Designing & Drafting engineering projects. -Printing service center (plotting & copying)-Training center for computer programs (AutoCAD , Sap90)
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Education
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2016 - 2018Heriot-Watt University
MSc. International Business Management - with Marketing, International Business -
1989 - 1994Ain Shams University
B.Sc., Civil Engineer -
1988 - 1989University of London School Examination Board
G.C.E. (General Certificate of Education), Secondary Degree -
1977 - 1988St. George’s College, Heliopolis , Egypt.
Preparatory
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