Experience

• 

  Pelwatte Dairy Industries (Pvt.) Limited

  • Colombo, Western Province, Sri Lanka

  • Non Executive Director

    • Nov 2023 - Present
    • Colombo, Western Province, Sri Lanka

• 

  YEZ Group

  • Jt Managing Director

    • Jun 2021 - Present

• 

  Lanka Canneries Limited

  • Colombo, Sri lanka

  • Chief Operating Officer

    • Feb 2019 - Apr 2020
    • Colombo, Sri lanka

• 

  Edna Group

  • Colombo

  • CEO Consumer Group

    • Jun 2015 - Jan 2019
    • Colombo

    • Responsible and accountable for the management of 5 companies that contributes 60% to the total T/O of EDNA group• Full P&L responsibility and accountability for the Group performance• Developing and revising the long and short term plans in accordance with the company vision• Further fine tuning internal controls and management information systems• To ensure companies maintain high quality standards • Assessing risks to the company and ensuring they are monitored and minimized• Introduced a hybrid distribution network, combination of distributor and a branch operation

• 

  Nestle Saudi Arabia

  • Jeddah Governorate, Saudi Arabia

  • General Manager Operations

    • Feb 2013 - Mar 2015
    • Jeddah Governorate, Saudi Arabia

    • Member of the Management committee of Nestle Saudi with dual reporting to country head and regional head.• Defining and leading the strategy to deliver the business growth for the Unit• Full P&L responsibility, accountable for business related promotional expenditure, whilst ensuring the delivery of top and bottom lineAchievement• In 2014, the business grew by 20% volume, higher than the category growth• Rejuvenate the team, build the confidence level to be a high performing team, within a short span of time• Adjudged best in class for compliance on business processes by global external audit team

• 

  Nestle Lanka Plc

  • Colombo, Sri Lanka

  • Country Business Manager

    • Oct 2008 - Jan 2013
    • Colombo, Sri Lanka

    • Member of the Management committee of Nestle Lanka with dual reporting to country head and regional head• Full P&L responsibility with accountability on promotional budget, factory fixed overheads, capacity utilization of the plant with 2 major KPI’s on delivering organic growth and profitability• Implementing the global/Regional strategy whilst adapting to the local consumer needs• Establishing close coordination with the support functions (HR, Supply chain, Technical/Factory, Finance and Sales) ensuring coherence with the objectivesAchievement• Developed and successfully implemented a comprehensive campaign to enable brand journey for consumer entering the category. • Double digit growth further marginalizing the already weaker competition in the category

• 

  Nestle Philippines

  • Makati, Manila, Philipines

  • National Field Sales Operations Manager

    • Jan 2006 - Sep 2008
    • Makati, Manila, Philipines

    • Leading and managing a sales team which constitute of 24 Middle managers and 8 senior managers• Drive Category and Management of Trade and Consumer Investment and route to market• Establish close coordination with national regulatory and government agenciesAchievements• Global CEO award for the best Field Sales team for delivering sustainable growth, year on year -"stopping the decline and back to growth"

• 

  Nestlé India

  • Gurgaon, India

  • Marketing Manager – South Asian Region

    • Jan 2000 - Dec 2005
    • Gurgaon, India

    • Formulate brand plans for the region in line with global strategy, covering brand communication, defining consumer touch points, insights, pricing and Innovation and renovation• Develop category vision and strategy based on consumer insight and marker dynamics• Identify category and business opportunity etc.…Product and packaging improvement• Functioned as the team leader responsible to drive the stakeholders e.g. SCM, Technical, Sales, etc..to achieve the set objectives.• Full P&L responsibility, manage the promotional budget efficiently whilst ensuring to achieving the 2 top KPI’s namely organic growth and operating profitAchievements• First to launch a series of new innovative baby foods, based on consumer needs to satisfy the psychomotor and taste buds development• Sustainable growth over the 5 years• Managed the largest Field sales team in the Nestle world

• 

  Nestle Lanka

  • Colombo, Sri lanka

  • Senior Brand manager (Dairy category)

    • Jan 1996 - Oct 2000
    • Colombo, Sri lanka