Experience

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  Bader Sultan and Brothers Company

  • Kuwait
  • Medical Equipment Manufacturing
  • 100 - 200 Employee

  • Division Manager

    • Jul 2019 - Present

  • Deputy Segment Leader

    • Apr 2018 - Jun 2019

  • Business unit Head

    • Nov 2009 - Mar 2018

    •Develop and implement sales plans and strategies for the assigned territory, consistent with the company’s sales policies and sales service capacities.•Plan, prepare and follow up sales forecasts and budgets, activities and the department’s operating costs.•Develop and control the sales process, including a professional tender process•Prepare an annual local marketing plan, including a sales forecast, in close co-operation with both sales and operations management.•Develop a competitive and profitable marketing strategy for unit.•Negotiate contracts with hospitals at the highest level.•Assign territories and accounts to sales representatives in order to achieve agreed sales targets within an allocated budget.•Lead and support each representative in the sales team, incl. visiting customers & attending meetings together with sales representatives.•Plan and manage Unit products at local exhibitions•Gather continuous intelligence on product performance, customers, the competitors and the health care system, identify issues and opportunities.•Ensure CRM databases are updated.•Create after-sales products for our product portfolio (service, training etc.).•Administrative and management responsibility for the sales force and local marketing force.•Strict monitoring of available stocks, expiry dates and overseas shipment deliveries to maintain a six month safety stock buffer.

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  Merck Serono

  • Kuwait

  • senior institution specialist

    • Apr 2004 - Oct 2009
    • Kuwait

    •Participate in developing and implementing operational plan, marketing strategies, advertising activities and strengthening brand awareness.•Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.•Develop customer loyalty & open new channels to increase &/or create product market demand.•Follow up of local & overseas tenders with regional & HQ offices.•Responsible for key accounts & annual deals with potential hospitals & whole sale agencies.•Planning to achieve &/or exceed annual budget sales quotas & improving business in terms of market share, visibility, distribution & product mix.•Provide and sustain a flow of market feedback on promoted products and competitor activities.•Follow up activities of distributors & agents’ sales teams.•Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team

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  Merck KGaA

  • Saudi Arabia

  • medical rep

    • Jun 2000 - Apr 2004
    • Saudi Arabia