Experience

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  Fidia Farmaceutici SpA

  • Egypt

  • Group Product Manager

    • May 2014 - Present
    • Egypt

    Responsible for all Fidia products'​ portfolio in Egypt 1. Intra-articular Hyaluronic acid (Hyalgan, Hyalubrix and Hyalone)2. Wound Care range (Hyalo 4)o Setting the Marketing plans, Strategies implementation, developing & launching the new products.o Active Communication with the main Office In Italy & UAE for all business synchronization.o Development planning for Egypt branch & setting the products portfolio & Introducing new products to the Egyptian Market.(Pipeline of several products under registration)o Forecasting, budgeting and monitoring the whole portfolio branch products.o Market surveys for the newly product launches “Focus Groups”.o Creating training programs and sales team development.o Recruiting and directing Marketing agencies to get match with our plan objectives for several tasks premium Campaigns, messages and tools development.o Field intelligence and existence connecting KOL's, tender business follow up , distributors...in a productive manner.o Event management for local and international Standalone meetings, conferences and workshops to mainatin strong links with our customers

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  P. Vision

  • Egypt

  • Group Product Manager

    • May 2013 - May 2014
    • Egypt

    My responsibilities:o Responsible for Setting the Marketing plans, Strategies and launching the newHerbaland products.o Active Communication with the main Office departments in Canada for healthyperformance.o Development planning for Egypt branch & setting the products portfolio.o Forecasting and budgeting for the whole branch products.o Market surveys for the newly product launches “Focus Groups”.o Creating Training and Team development.o New Campaign, messages and tools development.o Events Management “PR for OTC Product”.o First step is in Egypt, Preparing for Market penetration In Middle East Region.

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  Epc Pharmaceuticals

  • Senior Product Manger

    • Oct 2011 - May 2013

    o Responsible for EPC – Ferrer Spain & Epc –Fidia Italy Joint ventures Projects andLeading two product managers with assigned products.o Hyalubrix launch in Egypt. o Coordinate, plan and follow up the implementation of marketing objectives,strategies, advertising and promotion and ensure their execution.o Evaluate customer research when applied, market conditions, competitor data andimplement marketing plan alterations as needed.o Monitor leading and directing all delegated marketing, advertising and promotional staff and activities.o Coordinate and develop the annual marketing plans in conjunction with the sales department.o Managing the entire product line life cycle from strategic planning to tactical activities.o Develop, when applicable, implement and update product training to Marketing and sales force team. Leading and supporting to be sure that the products message and campaigns objective is perfectly conveyed to the doctorso Responsible for our existing products and supporting “Pharma Director” in determining market strategies and sales tactics to achieve product objectives.o Monitoring business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.o Forecasting and Budget determining and allocation according to the settled strategies and objectives.o Experienced with different doctors’ specialties as being responsible for many products markedly added to my experience. Also well-belt communication with the different company departments, & Customers mainly (KOLs).o Project management for new launches and new products registration through defining the project scope, plan development with timeline, priorities setting, taskdelegation and monitoring, anticipating risks and setting contingency plans whenever required.Managing several stand-alone meetings and professor groups in several international conferences. “Latest is the EULAR 2012 – Berlin and EADV 2012 – Prague”

  • Junior Product Manager

    • Sep 2009 - Oct 2011

    o Hyalubrix® Launch. A Fidia Italy product o Re-launch project for Zaditen®, and also I was assigned for Cefdin®. “Novartis products”.o Responsible for Dermofix®, Hyalgan®, Chalpha®, Kefentech®o Organizing the Middle & Far East Fidia pharmaceutci “Hyalgan” meeting 2010. o Re-launch for Calcical®, Astin® , Top-4® , Ferritop® , Pediwater® and I was assigned to manage Megamox® “Hikma products”.o Also I was responsible for Biostrong®, Larypro®, Collomak® “October Pharma OTC Products”.

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  EPC for pharmaceuiticals

  • Medical Representative

    • 2006 - Sep 2009

    o In both EPC and Sigma I was responsible for the product long-term growth through increasing product awareness on the important roles of improving quality of life and hammering on my products competitive advantages. o Assure consistent demand growth and achievement of business goals & targets in my assigned territories by identifying opportunities and gaining new business while maintaining and growing existing ones. Am centers follow up promoting for my products and opening new channels through tenders, auctions and direct orders business. Success stories in several Am centers.o Participating in the launch and establishment of many successful products as Congestal, X-tension, Somazena, Nitromack and Monomak.

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  Sigma Pharmaceuticals

  • Medical Representative

    • Jan 2005 - Dec 2005

    I was responsible for the product long-term growth through increasing product awareness on the important roles of improving quality of life and hammering on my products competitive advantages. o Assure consistent demand growth and achievement of business goals & targets in my assigned territories by identifying opportunities and gaining new business while maintaining and growing existing ones. o Participating in the launch and establishment of many successful products as Congestal, xemacief, Calio plus, Dizirest, Misotec