Experience

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  Touch Point

  • Saudi Arabia

  • General Manager

    • Jan 2017 - Present
    • Saudi Arabia

    In this role I fully utilize a breadth of leadership skills which has enabled the development of a robust business structure and 5-year business plan projection. My role encompasses reporting to shareholders, maintaining P&L control, managing teams in head office and providing operational management across Saudi Arabia city based sites.I play a critical role in business development which has been fully highlighted through the acquisition of global clients including Tencent (PubG – Riyadh season), Power League Gaming (League of Legends – Riyadh Season), Kellogg’s, Bel Group, Dabur and PICO (UAE). I have seamlessly promoted the business on a local and global platform and have delivered expertise in Saudi Seasons where I have partially managed PubG – Riyadh Season, League of Legends – Riyadh Season, Italian Village – Jeddah Season and Heritage Village – Jeddah Season.

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  Brand Success

  • Jeddah, Makkah, Saudi Arabia

  • Group Account Director

    • Jan 2013 - Dec 2017
    • Jeddah, Makkah, Saudi Arabia

    I enabled sustainable growth through the development of the company with Naghi Group in Jeddah and the implementation of a stringent company structure and 3-year business plan projection, gaining recognition for securing 12% net profit in year 1 and the seamless embedding of the Riyadh branch and Dammam liaison offices in year 2.My leadership remit involved P&L control, employee management and coaching across a number of a sites, reporting to shareholders and utilizing business development, project management, forecasting as well as the development and delivery of numerous marketing and events projects where I partnered with multiple global and local clientsImperial Brands (Davidoff, Gauloises, Gitanes & West), Coca Cola, Bel Group (Kiri, LVQR & JAW), DHL, L’Oreal, Universal Motors Agency (GMC & Chevrolet), Abbar & Sons (Bahlsen, Penotti & Valbresso) and KIA Motors.

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  Young & Rubicam

  • Saudi Arabia

  • Account Director

    • Dec 2005 - Dec 2012
    • Saudi Arabia

    I delivered rapid results in this company, gaining prompt promotion from my initial Account Executive position and my ability to utilize business development skills in securing key client partnerships was fully highlighted, and this involved the achievement of all objectives through identifying appropriate products, services and advertising. I delivered a high performing function through successful employee training, motivating and leadership whilst managing a complex and challenging workload successfully. I engaged with multiple media, creative and research employees which enabled a seamless briefing and communication strategy development process and ensured communication between the client and advertising agency was paramount. My successes during this time were realized through the leadership of key client negotiations, maintenance of budgets and campaign costs, management of client expectations including product, business culture and competition changes and overseeing of numerous campaigns whilst engaging with a number of global market leaders including DH, EMAAR, Bank Al Jazira, Porsche, Halwani Bros, Coca Cola, Nando’s, LG, Seiko, Aljomaih Automotive (GM), Aljabr KIA Motors and Majed Society.

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  Horizon FCB

  • Saudi Arabia

  • Graphic Designer

    • Sep 2003 - Nov 2005
    • Saudi Arabia

    I added immediate innovation and creativity to this role where I demonstrated outstanding design skills which resulted in the production of key concepts, rationalized artwork and maximized my experience within printing including offset and materials. My respect in the role resulted in selection to support ATL and BTL campaigns where I forged partnerships with multiple high-profile clients such as Hyundai, TetraPak, SC Johnson, GCC Olayan, Foster Clarks, SADAFCO, Axiom Telecom, Gulf Express, and Aramex.