Experience

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  Calculated Industries

  • Carson City, Nevada, United States

  • Innovation Administrator

    • Jun 2019 - Present
    • Carson City, Nevada, United States

    Calculated Industries (CI) is a leading manufacturer and marketer of specialty calculators, apps and digital measuring tools. For more than 40 years CI's products have helped millions of busy professionals work better, faster, and more efficiently with easy-to-use, portable solutions. My focus is to discover, develop and deliver innovative product solutions that can have a significant and positive impact for our customers, staff and shareholders.

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  MacWest Marketing

  • Carson City, NV

  • Founder and CEO

    • Sep 2002 - Jan 2021
    • Carson City, NV

    • Delivered high-quality, on-time, successful initiatives based on a strategic approach that remained focused on meeting each client's goals and budget. • Full-service: provided product/service innovation, business-to-business and business-to-consumer marketing, business development, event planning and management as well as launched and managed strategic initiatives• Client roster included 100+ local manufacturers, professional services and other independent businesses, government and nonprofits as well as national accounts• Developed and managed client relations, maintained >90% close rate with new clients & 95% client retention

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  Adams Hub for innovation

  • Carson City, Nevada

  • Chief Professional Officer

    • Nov 2015 - Mar 2018
    • Carson City, Nevada

    • Launched and managed award-winning (multiple awards) business incubator• Recruited startups, filled to capacity 12 months ahead of plan. Completed expansion, filled to new capacity in 16 months• Recruited and managed >50 volunteer mentors• Coached/mentored >100 startups on all aspects of starting and running a business• Created and managed workshops and programming geared to growing businesses >250 activities (large and small) per year with thousands of participants• Created and launched youth entrepreneurship program that was taught to all Carson High School freshmen, and program manager was imbedded in high school business classes.

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  Hop & Mae Adams Foundation

  • Carson City, NV

  • Chief Professional Officer

    • Jul 2014 - Jan 2016
    • Carson City, NV

    • Created and managed relationships with local government, schools, nonprofits, community leaders and businesses• Hired to rebuild foundation reputation after receiving significant negative publicity, within 12 months, foundation was named by mayor as a "Shining Star" for Carson City• Managed all marketing endeavors, including website, social media, PR, advertising• Managed design and renovation of 2 downtown buildings• Established investment fund for local startups, managed relations with funded companies

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  iGo.com (Mobility Electronics)

  • Vice President of Marketing and Business Development

    • 1998 - 2002

    • Developed strategy and managed execution of all customer acquisition and retention programs, including websites, catalogs, direct mail, email marketing, print and radio advertising, distribution marketing programs and trade shows• Managed multi-million dollar marketing budget. • Managed Marketing, Creative, Public Relations, Business Development and Product Marketing departments/teams• Achieved advertising spending as a percent of revenue decrease of 276% • Created strategy for Performance Marketing Program. Hired director and developed team. • Resulted in a Customer Acquisition program that generated $1,000,000+ per year in revenues• Assumed website management responsibilities in June, 2001 • In 90 days improved web conversion rate 70% • igo.com named "101 Best Mobile Websites" for the corporate traveler (Fall 2001, Mobile Computing and Communications magazine)• Improved Search Engine Optimization 500% in six months

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  Vitamin Research Products

  • Marketing and Customer Service Manager

    • Mar 1995 - Jan 1998

    • Managed Marketing Department and Customer Service Department • Developed Strategy and managed all marketing programs/collateral including annual catalog, monthly customer newsletter, direct mail campaigns, telephone sales campaigns, print and radio advertising, competitive research and trade show preparation and execution. • Developed a business plan and launched a Doctors wholesale program, brought in more than $1,000,000 in revenue in the first 12 months• Responsible for an annual budget of $500,000• Developed annual Marketing plan• Marketing activities in ’97 resulted in a 27% increase in the active customer base and sales growth of 38%• Developed Customer Service sales program and managed training, increased first-contact conversion 26%• Developed postcard conversion program for prospects which increased conversions 18%• Developed a postcard customer retention program which increased retention 15%• Developed a “beginners” catalog which increased prospect conversions 20%