Experience

• 

  Corporate Travel Management (CTM) Group

  • Australia
  • Travel Arrangements
  • 700 & Above Employee

  • Global Digital Marketing Specialist

    • Sep 2023 - Present

  • Digital Marketing Coordinator

    • Jun 2022 - Sep 2023

    During my time as Digital Marketing Coordinator at CTM I continued to build upon the skills and responsibilities obtained within my previous role at the company. My responsibilities include:o Assisting with the launch of CTM's new global websiteo Deploying the new Chat Bot feature within Marketo across the business's 4 regional websites including basic website navigation, tech demo request and subscribe dialogueso Using SEMRUSH to monitor the business's keyword position tracking and search volumes on each websiteo Conducting an SEO audit on all CTM's websites to ensure all pages, technology offerings, media releases and blog posts were optimisedo Led the implementation of a new project management system, ClickUp, while CTM's global and regional teams were expandingo Assisted the roll out of our new Social Media Management system, Oktopost, including developing training videos, dashboards/reports and process governanceo Helped in the transition from Universal Google Analytics to GA4, including developing training materials for our regional teams and creating new dashboards/reports for global reporting

  • Digital Marketing Assistant

    • May 2021 - Jun 2022

    During my role at Corporate Travel Management, I have had the privilege of working as part of the Global team, reporting to the Global Campaign Marketing Manager. My responsibilities have included:o Organising the monthly EDM for our Asia region using Marketo (Marketing Automation Software)o Training our 4 regional teams with new Marketo features (e.g. dynamic content) through the creation of documentation, GIFS and training videoso Generating Monthly, Quarterly and Annual Marketing Insights Reports to present to our regional marketing teams and the business as a whole using Marketo's Performance Insights, Data Studio, and Google Analyticso Data management including audits of marketing's image library, lead/contact duplicate management while ensuring contacts had the correct acquisition programs and dates appliedo Assisting to create audience segmentations for our clients (e.g. industry, region, job role, estimated spend) to create highly targeted campaignso Advertising through Google Ads & LinkedIn Campaign Manager while setting up audiences, creating targeted ad copy, and monitoring and reporting our marketing ROI to the businesso Publishing blogs and media releases to the website on Wordpresso Designing images, videos & GIFS using Photoshop, Adobe Illustrator and Premiere Proo Engaging in campaign set-up, execution and analysis with a variety of different campaign types including nurture emails for our leads, email send campaigns and event campaignso Reviewing our lead scoring thresholds by working closely in collaboration with the business's regional marketing managers and sales team.o Setting up operational campaigns for lead and enquiry routing and employee onboardingo Assisting with business integrations (Travel & Transport, Helloworld Corporate) by ensuring the data migration occurred successfully.

• 

  Olbis pty ltd

  • Brisbane, Queensland, Australia

  • Marketing Assistant

    • Jun 2020 - May 2021
    • Brisbane, Queensland, Australia

    Within this role, I managed Olbis's eBay store (eWharehouse) where I dealt with cases/disputes, set pricing based on competition, used analytics software to inform search parameters on the site, and list new products within the UHF/VHF radio, camping, 4WD and entertainment spaces.I was responsible for email marketing and CRM with Olbis' trade customer base, regularly organising sendouts on MailChimp. I also supported our graphics department in completing artworks including call signs and decals for a number of Olbis's prominent trade customers.

• 

  Youfoodz

  • Brisbane, Australia

  • Customer Service Representative

    • May 2018 - Jun 2020
    • Brisbane, Australia

    From May 2018 to June 2020, I had the privilege of working as part of the Fam at Youfoodz! During this role, I have learned valuable skills in managing customer relationships, improving customer satisfaction and retention by exceeding departmental KPIs, facilitating knowledge sharing sessions with other departments, and training and mentoring new staff.

• 

  Quest Community Newspapers

  • Bowen Hills, Queensland, Australia

  • Intern

    • Feb 2018 - Feb 2018
    • Bowen Hills, Queensland, Australia

    During my two-week work experience at Quest News as part of The Courier Mail I gained exposure to how a busy media organisation operates. I gained experience in writing for print, organising phone interviews, sourcing stories, rewriting copy, attending team brainstorming meetings, and attending Brisbane City Council committee meetings with other journalists.

• 

  P4 Group

  • Newstead, Queensland, Australia

  • Intern

    • Jul 2017 - Nov 2017
    • Newstead, Queensland, Australia

    I interned at P4 Group Pty for three months in Newstead, Brisbane. My responsibilities during this time included writing media releases, contributing to media kits, proofing web copy, updating databases, managing social media accounts, and drafting media pitches.

• 

  Norfolk Online News

  • Norfolk Island

  • Writer

    • Jun 2017 - Jul 2017
    • Norfolk Island

    I worked for Norfolk Online, an internet-based news service, on Norfolk Island for the July holidays in 2017. I worked as a multimedia content producer and writer over this period. My responsibilities included creating 'Humans of New York' style content on the Norfolk Islanders, conducting interviews, and writing restaurant and sport reviews.

• 

  The West End Magazine

  • West End, Brisbane

  • Intern

    • Mar 2017 - Jun 2017
    • West End, Brisbane

    I volunteered as an intern for three months at Queensland Magazines, which publishes content for three magazines: Indulge, Highlife and The West End Magazine. My responsibilities at this internship included writing calendar events, social reviews, stories and social media updates, publishing content on Wordpress, creating stories for print, and attending events on behalf of the organisation.

• 

  World Science Festival

  • Southbank, Brisbane

  • Intern

    • Mar 2017 - Mar 2017
    • Southbank, Brisbane

    I volunteered as an intern for The Brisbane Times at the World Science Festival in March 2017 over four consecutive days. During this internship, I was responsible for contributing to the hourly blog, attending events on behalf of The Brisbane Times, interviewing international scientists, contributing regularly to the Twitter feed, and photographing the events and scientists.

• 

  4ZZZ

  • Fortitude Valley, Brisbane

  • Intern

    • Jul 2015 - Nov 2015
    • Fortitude Valley, Brisbane

    I was an intern at 4ZZZ Radio Station in Fortitude Valley for four months and was responsible for researching and broadcasting content for the radio station's morning segment featuring local, national, and international news with a group of other interns. We would broadcast these bulletins hourly.

• 

  Awesome Campers

  • Northgate, Brisbane

  • Cleaner/Receptionist

    • Sep 2014 - Apr 2015
    • Northgate, Brisbane

    I worked at Awesome Campers as a cleaner and receptionist. I was responsible for cleaning and washing the rental camper vans along with assisting with the checking in and checking out of customers.

• 

  Paradise Hotel and Resort

  • Norfolk Island

  • Waiter/Bar Attendant

    • Dec 2013 - Jul 2014
    • Norfolk Island

    I worked on a holiday basis for Paradise Hotel and Resort as a casual employee while I was at university. I participated in the annual Christmas in July and Jazz Festival events. During these events, I was responsible for washing dishes, waiting on tables, bartending, and cleaning.

• 

  Radio Norfolk

  • Norfolk Island

  • Volunteer Announcer

    • 2008 - 2011
    • Norfolk Island

    I completed voluntary work as a Youth Radio announcer for Radio Norfolk on Norfolk Island. During this role, I learned how to operate a radio panel, how to produce a script, and how to operate the production software, Audicom. I hosted this program for three years with two other school students.