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Mitch Morgan is a seasoned executive with 23 years of experience in product development, customer satisfaction, team building, negotiation, and operations management. He has held various roles at American Honda Motor Company, Inc., including Parts & Service Division - Project Lead, Senior Electronic Parts Media & Technical Specialist, Business Analyst II, Production Planning & Divisional Inventory Management, Domestic & Export Packaging Design & Testing Analyst, Regional Service Manager – Mid-West, North East, and South East U.S., Zone Sales Manager - North Central U.S., Accessories Marketing & Development Administrator, Senior District Sales Manager, and Field & Customer Service Assistant. He also holds a Master of Communications Management degree from the University of Southern California.

Credentials

  • CERTIFIED ERG/BRG LEADER (Employee/Business Resource Group)
    ERG Leadership Alliance (ELA)
    Nov, 2023
    - Apr, 2026

Experience

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Parts & Service Division - Project Lead, Senior Electronic Parts Media & Technical Specialist
      • Apr 2009 - Present

      Responsible for organizing, assembling, editing, and producing Honda / Acura Automobile electronic parts media within both traditional print media as well as digitally. Department project leader for 2017 Acura NSX product launch.Key Accomplishments:* Accurately translated parts catalogs into various languages for specific export markets.* Collaborated with national Honda Dealers, Parts Center Analysts, Honda Access Corporation, and Interdivisional Associates in daily operation and completion of duties. * Senior technical analyst liaison between Part Number Administration, Service Engineering, Japan Customer Service Technology and Service Parts Procurement Center, interfacing directly with support teams to provide technical expertise, feedback, and assistance. * Department project leader for the coordination of service parts related electronic media and parts catalog editing for the 2017 Acura NSX launch.

    • Business Analyst II, Production Planning & Divisional Inventory Management
      • Jun 2009 - Mar 2010

      Charged with auditing, managing, and maintaining inventory control of over 1500 Divisional department inventory units and entire inventory of new products in six American Honda U.S. distribution centers.Key Accomplishments:* Selected to assist in the management and maintenance of “Niguri” production planning data, a highly sensitive and confidential reporting system for Senior Management involving Powersports products long range purchase and inventory forecasting.

    • Domestic & Export Packaging Design & Testing Analyst
      • Nov 2007 - May 2009

      Collaborated with development teams in the design analysis, testing, countermeasure recommendation, and implementation of innovative major unit packaging (returnable crates) for both domestic & export shipping. Create and implement new product line assembly, preparation and logistics procedures.Key Accomplishments:* Created and successfully implemented a national, customized training curriculum, coordinating with warehouse management to introduce a complete Warehouse Training program to facilitate the efficient assembly and preparation of Honda’s first multi-purpose utility vehicle prior to unit delivery to dealers nationwide.

    • Regional Service Manager – Mid-West, North East, and South East U.S.
      • Mar 2002 - Nov 2007

      Organized, coached, and developed highly-effective field force consisting of 15 individual direct reports (District Service Managers) in two of three Service Regions throughout 25 states and 300 Honda Powersports dealerships. Maintained robust brand loyalty among multi-line dealerships by fostering personal dealership interactions and increasing dealer visitations from brand representatives.Key Accomplishments: * Trained District Service Managers on improved dealer & customer interaction, proper initiation of service action & marketing campaigns, technical education enrollments, and increased focus on fixed operations profitability. * Successfully maintained National Service directives among 15 individual direct reports and over 300 Honda Dealerships across a multitude of complex product recalls and product improvement campaigns, warranty audits and individual customer relations contacts.* Consistently achieved a 10% reduction in direct customer contacts to American Honda’s Customer Service Department over five consecutive years, increasing frequency of direct dealer involvement to expediently resolve issues with Honda customers.* Successfully realized the highest number of technical training enrollments, dramatically increasing dealer participation percentage and “active” number of Honda Registered Technicians out of three national Service Regions.

    • Zone Sales Manager - North Central U.S.
      • Jun 2001 - Feb 2002

      Motivated and coached District Sales Managers on effective methods of achieving and exceeding divisional brand performance vis-à-vis market share, major unit wholesale and retail sales, and extended service contract sales objectives.Key Accomplishments:* Consistently achieved and exceeded all assigned objectives, maintaining the highest sales and dealer participation percentage in extended service contract sales out of six Sales Zones nationally.* Successfully increased market share by up to 5% in underperforming markets previously dominated by competing brands.* Organized and established the first Dealer Advertising Association in the Chicago, IL Metro market.

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Accessories Marketing & Development Administrator
      • Apr 2000 - Feb 2001

      Conducted market research at major Powersports Industry events to determine individual model accessory line-up. Negotiated American Honda’s accessory purchase cost with Honda Access Corporation, determining suggested retail pricing based on similar competitive products. Forecasted retail sales, determined accessory application rate, and procured product and develop marketing materials to promote accessories. Created and implemented critical marketing materials, including Accessories Catalog and Product Brochures.Key Accomplishments:* Planned, coordinated, and executed the most successful accessory launch program in the history of American Honda Powersports Division, achieving over $25 million in wholesale revenue over 2 years for the Powersports Accessory Division, besting the previous wholesale record of less than $5 million.* Conceived of and introduced unique Point-of-Sale packaging to dramatically increase in-store product exposure in collaboration with overall marketing strategy.

    • Senior District Sales Manager
      • Jan 1985 - Apr 2000

      Professionally managed, promoted, and maintained a positive working environment conducive to meeting Honda Powersports Division’s retail and wholesale goals in a competitive, multi-brand, multi-product dealership network. Creative & energetic sales & marketing approach propelled the District's promotional campaigns to positively impact retail sales to maintain and strengthen overall territory market share position.Key Accomplishments: * Consistently met or exceeded assigned wholesale and retail objectives for all Honda Powersport product and HondaCare Protection Plans (Extended Service Contracts). * Multiple year recipient of various wholesale and retail awards throughout Senior District Sales Manager tenure.

    • Field & Customer Service Assistant
      • Jun 1984 - Jan 1985

      Professionally communicated American Honda’s product warranty policies to irate customers via telephone, written, and/or personal contact. Confidently managed and maintained a high percentage rate of customer satisfaction through professionally executed customer contacts, and provided superior customer satisfaction as a liaison between the customer, distributor/District Service Manager, and dealer to settle customer complaints.Key Accomplishments: * Hired full-time as the youngest Powersports District Sales Manager ever hired by American Honda Motor Co., Inc.

    • Honda Automobiles / Powersports Dealership Associate
      • Mar 1974 - May 1984
      • West Chester, PA. & Devon, PA.

      As a Powersports and Automotive enthusiast, I've held numerous job titles such as major unit Salesman, Parts & Accessories Salesman / Buyer, Set-Up Technician, Routine Maintenance Technician, and Marketing & Promotions Assistant. This enthusiasm continued until I was officially hired by American Honda Motor Co., Inc. as the youngest District Sales Manager ever hired by the Powersports Division of A.H.M.C. This distinction is still held to date!

Education

  • 1980 - 1984
    West Chester University of Pennsylvania
    Bachelor of Arts (B.A.), Speech Communications
  • 2020 -
    University of Southern California
    Master of Communications Management (Accepted into Program), Communication Management (Social Media, Advertising, Public Relations, etc.)

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