Experience

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  90 Seconds

  • Singapore
  • Media Production
  • 100 - 200 Employee

  • VP Marketplace

    • Jan 2021 - Present

    90 Seconds enables the worlds biggest brands to create high-quality videos anywhere in the world. Powering video creation at scale through 14k+ creators, our platform has empowered over 4,500 brands including Amazon, Apple,, Google, Microsoft, HP, IBM, KPMG, Salesforce, Cisco, Unilever, PayPal, Moet Hennessy, L'Oréal etc to create 47,000+ video, across 110 countries.

  • VP Customer Experience

    • Aug 2017 - Apr 2024

    Responsible for design and implementation of systems, projects, product design and talent that directly enhances the user experience for brands, video creators and producers on the 90 Seconds Platform. Reporting directly to the founder and CEO, the current CX organisation represents 45+ people including Directors, Managers and Content Producers. This team is responsible for running a global community of video creators (14,000+) delivering video creation to many of the world largest brands - Apple, Facebook, HP, Google, Visa, Uber, Airbnb, PayPal, Microsoft, Unilever, Singtel, LinkedIn, Lenovo and Sony.

  • Head of Global Content

    • Jun 2015 - Aug 2017

    My current roll at 90 Seconds provides with the opportunity to produce amazing content for the 90 Seconds global brand. This includes developing our content strategy, directing, shooting and editing video out of all the local 90 bases including Singapore, London, Tokyo, Sydney, Auckland and new regions such as Euro and America. Reporting directly to, and collaborating closely with 90 Seconds Founder and CEO Tim Norton, one of the special content projects that I produce, build, direct, shoot, edit and promote is Ride the Wave.Ride the Wave - (www.ridethewave.video)Follow the journey of 90 Seconds as they design, build and grow a world-class internet company and roll it out across the planet. Ride the Wave opens the doors and provides a completely transparent perspective into the heart of entrepreneurship. Join us, experience the energy, learn what works for us and what may not. Come on the journey as we continue to tell the whole story and ride this wave all the way! Thanks to this revolutionary platform, market place and workflow, we produce content anywhere in the world. It's very exciting to be at the cutting edge of cloud video production technology as we design build and produce on 90 Seconds, the world's leading cloud video production platform.

  • General Manager, New Zealand.

    • Feb 2014 - Jun 2015

    As G.M of New Zealand I develop and oversee customer growth, retention and delivery in the local market. I work closely with the CEO and senior management team to develop and execute global strategies, forge dynamic partnerships and grow relationships.

  • Head of Production

    • Feb 2012 - Feb 2014

    My roll as Head of Production involved managing the internal production team and developing the freelancer community. Directing, shooting and editing a large volume of videos for a extensively diverse selection of 90 clients.

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  SnapStar New Zealand Limited

  • Wellington & Wairarapa, New Zealand

  • Co-founder / Owner

    • Feb 2009 - Feb 2011
    • Wellington & Wairarapa, New Zealand

    I co-founded SnapStar and SnapStar TV with the ambition of creating New Zealand largest, most engaged online events and entertainment website. We secured investment and further launched into the Australian and U.S markets covering the best A-list and music events in America.My operational responsibilities included:- Managing relationships with over 200 venues, bars, nightclubs and events.- Managing 8 full-time photographers / videographers and 20+ freelance photographers.- Editorial of 100+ event coverage galleries per week.- Event and venue review copy writing. - Video production of large events, artist interviews, venue profiles and live performances. - Gig Guide management.- Strategic relationship development.

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  Exodus Health and Fitness

  • Wellington & Wairarapa, New Zealand

  • Head of Marketing

    • May 2007 - Jun 2008
    • Wellington & Wairarapa, New Zealand

    Core external communications

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  Self-Employed

  • New Zealand

  • Freelance Videographer, Editor and Photographer

    • Jan 2004 - Jun 2007
    • New Zealand

    Freelance content creation across all online media including video, photography, graphic design, website design etc.