Experience

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  Mid Minnesota Federal Credit Union

  • United States
  • Banking
  • 1 - 100 Employee

  • Senior Vice President of Strategy & Marketing

    • Feb 2024 - Present

    Responsible for developing and leading MMFCU’s strategic marketing and community outreach efforts, as well as, data and business analytics processes focused on the development of long-range expansion and growth initiatives.

  • Vice President of Marketing & Communications

    • Oct 2019 - Feb 2024

    Responsible for overall marketing strategic planning, development and implementation of the credit union brand strategy, marketing communications, product development, and market research, both internally and externally.

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  RiverWood Bank

  • Baxter, MN

  • Vice President, Marketing Manager

    • Mar 2018 - Oct 2019
    • Baxter, MN

    Direct and execute marketing strategy to achieve the Mission and Vision of RiverWood Bank in the communities served based on the strategic initiatives.

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  Essentia Health

  • United States
  • Hospitals and Health Care
  • 700 & Above Employee

  • Director of Communications

    • Oct 2016 - Mar 2018

    Directs the development and implementation of public relations, media relations, internal communication strategies for various stakeholders, and external tactics to promote the Essentia Health image and brand. Based on market research, data and strategic priorities messages are created and executed to strengthen community relationships and connectivity of our valued employees and physicians all focused on achieving the mission of making a healthy difference. Impact of the Communications Team is measured based on impact to the priorities and goals of the organization.

  • Marketing and Community Relations Manager

    • Mar 2011 - Oct 2016

    Responsible for leading marketing efforts in the Central Region as a member of the Essentia Health system-wide marketing team, coordinating and implementing system level marketing strategies. Also, led the strategic direction for the St. Joseph's Foundation at Essentia Health - St. Joseph's Medical Center and Clinics from 2012-2014.

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  Brainerd Lakes Chamber of Commerce

  • Tourism & Marketing Director

    • Jan 2007 - Mar 2011

    Responsible for all marketing and visitor services to position the Brainerd Lakes Area as the premier tourism destination in Minnesota. Ensured that corporate and community image is developed, maintained, and promoted, budgets met, and programs are evaluated for delivery of expected outcomes. Managed all marketing and communications staff in member sales, public relations, communication, and events.

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  Mid-Minnesota Federal Credit Union

  • Communication Coordinator

    • Jun 2003 - Jan 2007

    I was responsible for services promotion with measurable results through mining Customer Service Management software and delivering specific/segmented messages through the mediums of direct mail, newsletter, television, radio, website, events, workshops, and marketing plan development.

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  Russell Herder

  • Account Executive

    • Sep 2001 - Jun 2003

    Responsibilities included planning and execution of marketing initiatives for various clients including: research and analysis, brand development, media planning and purchasing, and newsletter writing and execution. Clients included: St. Joseph's Medical Center, Golden Valley Hospital, St. Mary's Duluth Clinic, Department of Health and Human Services, Minnesota Thunder, and Grand Casino.

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  Lyngblomsten

  • Communications Coordinator

    • Aug 2000 - Aug 2001

    I promoted through various mediums the mission, events, and services Lyngblomsten offers as a network of facilities and programs providing compassionate care and innovative services to the elderly.