Bio
Experience
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Senior Copywriter
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Senior Copywriter
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Jul 2009 - Present
Copy and concept for fashion and beauty catalogs, web, print ads.Successfully launched and expanded designer apparel and wig brands, including Revlon, Motown Tress, Diahann Carroll.Expanded and branded fashion lines leading to a 35% increase in sales.Helped turn around a losing division into a wi...
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Theory of Tides
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South Shore
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Singer/Songwriter
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Jun 2009 - Present
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South Shore
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Senior Creative and Marketing Consultant
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2000 - Present
Copy, concept, branding for select clients, including:Zagoren Collective - Akvinta Vodka, Eli Wilner Master Framer, The Development Group luxury residential real estate/Tea Forte/e-Dialog - e-marketing for Blockbuster, Ikea, Road Runner, Welch's, BBC, Lucent/A&E - Biography, History Chann...
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Senior Copywriter
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2002 - 2009
Copy and concept for retail signage and window display, direct mail, product naming, print ads, collateral, packaging, e-marketing, social justice campaigns for Specialty and Outlet stores worldwide.Created international Earth Day and Holiday campaigns, using own outdoor photography.Worked direct...
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Senior Copywriter
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1995 - 2002
Copy and concept for fashion catalogs, special store projects and brand-building ad campaigns for Misses and Petites, Accessories and Shoes, Intimates, Classics That Work, Talbots Woman.Turned around falling sales to reconnect with core customer.Spearheaded launch of Talbots Woman.Achieved five-y...
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Copy Director
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1993 - 1995
Copy, concept, hired and supervised copy and proofreading staff.JBL Loudspeakers/Harman Kardon Audio and Video/Maxell/CineQuest/Marshall Amplifiers/Korg Keyboards/Conran's Home Furnishings/Cherokee Apparel/Revlon/Sharp - copiers, home office/Barnes & Noble/Polly-O Cheeses/NEC/commercial a...
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Senior Copywriter
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1990 - 1993
Copy and concept for national television and print campaigns for Madison Avenue advertising agency. Air Canada/Coppertone/Heinz/H-O Cereals/Seagram's - Crown Royal, Extra Dry Gin, The Glenlivet/Selchow and Righter Games/Di-Gel/St. Joseph's Aspirin/Schaefer BeerSuccessfully pitched H-O Cer...
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Education
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New York University
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Juilliard
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Lee Strasberg, HB Studio
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