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Mirajul Alam profile image

Mirajul Alam

Assistant Marketing Manager at Yamaha Motorcycles Bangladesh - ACI Motors Ltd
Intro Book
Marketing professional with MBA and 6+ years of experience in marketing, product planning, and management.
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Location
Dhaka, Bangladesh, BD
Languages
  • Bangla Native or bilingual proficiency
  • English -
Skills
  • Autocad
  • Microsoft Office
  • Microsoft Excel
  • Civil Engineering
  • Leadership
  • Show all
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Bio

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Mirajul Alam is a seasoned marketing professional with a Master of Business Administration (MBA) degree from the Institute of Business Administration, University of Dhaka. He has 6+ years of experience in marketing, product planning, and management, with expertise in Autocad, Microsoft Office, Microsoft Excel, Civil Engineering, Leadership, Etabs, Staad Pro, Management, Structural Analysis, Social Networking, and Water Resource Engineering. He has worked in various roles, including Assistant Marketing Manager, Planning Manager, Sr. Executive, Product Planning, and MBA program coordinator.

Credentials

  • Behavioral Finance
    Coursera
    Apr, 2020
    - Apr, 2026
  • Introduction to Data and Data Science
    365 Data Science
    Apr, 2020
    - Apr, 2026
  • Lean Six Sigma Foundations
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Learning Speed Reading (2014)
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Power BI Essential Training
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Selling Skills Workshop
    ACI Motors Ltd.
    Jan, 2019
    - Apr, 2026
  • Professional Certificate on Digital Marketing
    MCC Mlab Bangladesh

Experience

  • Yamaha Motorcycles Bangladesh - ACI Motors Ltd
    • Bangladesh
    • Automotive
    • 100 - 200 Employee
    • Assistant Marketing Manager
      • Feb 2023 - Present

      • Evaluating and optimizing marketing and pricing strategies.• Analyzing market trends and preparing forecasts.• Coordinating marketing & sales strategies with the sales, finance, distribution and production team.• Developing and monitoring the yearly management budget.• Preparing and presenting monthly, quarterly and annual reports to management.• Collaborating with Yamaha Motor Co. Japan & India Yamaha Motors to prepare mid-term & long- term strategies.• Overseeing market research consisting of qualitative & quantitative research based on FGD & personal interviews to better understanding of motorcycle market.

    • Planning Manager
      • May 2021 - Feb 2023

      • Preparing PSI (Production, Sales, Inventory) model to analyze sales data, production capacity and inventory management to maintain optimum level inventory.• Developing model wise forecast based on industry trends and demand patterns.• Monitoring important changes in sales forecasts, budgets, and business strategies.• Analyzing budget and overseeing expenditure on monthly basis.• Overseeing order submission, LC requisition and negotiation with Yamaha Motor India Ltd. • Conducting market research consisting of qualitative and quantitative research based on FGD, personal interviews and surveys for better understanding of motorcycle industry.• Collaborating with Yamaha Motor Co. Japan to prepare mid term and long term marketing strategies and analyzing efficacy of marketing activities.

    • Assistant Manager, Product Planning
      • Jul 2020 - May 2021

      • Conducting inventory analysis and planning optimum level inventory.• Organizing market analysis reports aligned with the business needs.• Planning strategies for market penetration, market & sales data analysis. • Assisting business heads with business presentation & monthly report.• Preparing marketing plan for existing & new businesses.

    • Sr. Executive, Product Planning
      • Jul 2019 - Jun 2020

    • Planning Executive
      • Jan 2018 - Jun 2019

  • Mentors'
    • MBA program coordinator
      • Jun 2016 - Jun 2018

      • Recruit, supervise and schedule instructors as assigned. • Design and organize teaching content in accordance with organizational structure.• Ensure that all activities are conducted within the established guidelines.• Support instructors to enhance student learning and develop strategies in the programs.• Maintain records and reports for evaluation purpose.• Organizing events and cultural programs.• Perform assigned responsibilities, duties, and tasks according to established practices, procedures, techniques, and standards with minimal supervision.

Education

  • 2016 - 2018
    Institute of Business Administration, University of Dhaka
    Master of Business Administration (M.B.A.), Marketing
  • 2011 - 2015
    Ahsanullah University of Science and Technology
    Bachelor of Science (BSc), Civil Engineering
  • 2008 - 2010
    DRMC - Dhaka Residential Model College
    Higher Secondary Certificate, Science

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Automotive”

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