Experience

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  Icon Media Direct

  • Greater Los Angeles Area

  • EVP, Advanced Media & Marketing

    • Feb 2017 - Present
    • Greater Los Angeles Area

    Icon Media Direct is a leading performance media agency obsessed with maximizing ROI for our clients. We are a group of experts in media, technology, relationships and analytics working together to consistently exceed our clients’ expectations. With over 21 years of experience, we pride ourselves in the deep relationships we have built with our clients, partners and employees.

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  OMNI Online

  • Torrance, CA

  • Chief Relationship Officer

    • Jun 2016 - 2017
    • Torrance, CA

    Omni is a full service digital agency obsessed with finding the best solutions to drive engagement and conversion across all digital platforms. With the unique benefit of having all disciplines in-house, Omni has the ability to be as nimble as businesses require.

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  TigerText

  • Santa Monica, CA

  • Director of Marketing

    • Sep 2014 - Jun 2016
    • Santa Monica, CA

    TigerText is the leader in secure, real-time messaging for the enterprise. TigerText’s encrypted messaging platform keeps communications safe, improves workflow and complies with industry regulations.Responsible for development and execution of marketing communications strategy including brand, advertising, digital, events, collateral, public relations and social media. o Brand. Led strategic efforts to develop new logo and positioning and implemented the strategy and look and feel across all assetso Digital. Initiated and managed re-architecting and redesigning new website to dramatically decrease bounce rates and increase lead generationo Creative Direction. Direct development of all creative assets including collateral, ebooks, infographics, white papers, case studies and videoso Event Planning. Responsible for identifying and executing trade shows for 2 business units including B2B and developer audienceo Lead Generation. Integral to strategy development and responsible for creative asset creation for email, display, and social advertisingo Public Relations. Work with agency partners to identify media opportunities, pitch stories and develop press releases. o Social Media. Oversaw 3 Twitter handles and Facebook page

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  SolarWorld USA

  • Camarillo, CA

  • Marketing Communications

    • Aug 2011 - Aug 2014
    • Camarillo, CA

    Director of Marketing Communications Responsible for all marketing communications strategy and execution including brand, advertising, digital, events and collateral. Managed staff of 8 employees including 2 remote staff with an annual budget of $8 million.o Strategic Planning. Worked collaboratively with executives and sales to develop and execute marketing plans for branding and lead generation resulting in annual increases in brand awareness within the industry and partners citing leads as the top benefit in the installer program o Website Redesign. Initiated and championed redesign of SolarWorld.com to improved usability and information architecture across various audience segments resulting in increased engagement and increased productivity of staff due to decrease in website related callso Event Planning. Ultimate responsibility for identifying and executing participation in 80 trade shows annually including 2 large solar industry shows which drove over 70 percent of B2B lead generationo Budget Accountability. Successfully decreased budget for industry shows by over 50 percent without decreasing brand presence and impact by streamlining processes and increasing accountability among vendorso Video Production. Created online videos credited as being the “closing tool” on sales calls due to the compelling visualization of the brand differenceo Technical Marketing. Created compelling sales materials (digital, presentations, collateral) that translated complex, technical processes into understandable brand advantageso International Marketing. Developed marketing strategy for Latin American markets

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  Ogilvy & Mather

  • Account Director

    • Jun 2007 - Aug 2011

    Integrated Account Director Responsible for overseeing all agency activities for clients including P&L, marketing strategy, research, creative development and production. Sampling of clients included: Pharmavite (Nature Made Vitamins), Sacramento Municipal Utility District, California Community Colleges, SolarWorld Americas, Destination Changeo Market Research. Led strategic efforts for product positioning and consumer insight development based on information gathered through national focus groups and one-on-one interviewso Integrated Marketing. Managed creative development and production of multiple advertising campaigns that included broadcast television, print, email, digital media
and microsites resulting in multiple successful product launcheso Collaboration. Supervised and acted as brand steward with partner agencies including media, promotional/activation and PR agencies allowing for seamless execution of a singular marketing strategy across all platforms 
o Website Development. Managed content strategy and development of multiple client websites which included customer engagement and video content resulting in 80%+ completion rates of video views compared to industry average of below 50%

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  Mira Outdoor Media

  • EVP/Co-owner

    • May 2003 - Jul 2007

    Managed all marketing and account service functions for alternative outdoor media company.

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  City National Bank

  • VP, Direct Marketing Manager

    • Jul 1999 - May 2003

    Managed group in charge of all direct and database marketing functions for retention and acquisition efforts to both high wealth individuals and businesses. Responsibilities included overseeing collateral development and in branch marketing materials.

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  OgilvyOne

  • Account Supervisor

    • Jan 1997 - Jul 1999

    Managed retention programs for large telecommunications provider (GTE) and developed and executed all market entry strategies for US ethnic markets (Latino, Korean, Chinese and Vietnamese) utilizing direct mail, broadcast and radio. Core team member for new business.