Bio
Credentials
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Leading in Crisis
LinkedInDec, 2020- Apr, 2026
Experience
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PTCL | UFONE Business Solutions
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Karachi, Pakistan
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Zonal Sales Manager
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2018 - 2023
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Karachi, Pakistan
• Responsible for overall business targets of direct & indirect sales channel, maintaining sustainable growth in sales KPIs for Karachi region KTR-3• Looking after the business centers of entire region that includes PTCL smart shops and our Joint Shops with Ufone & retail sales channel of PTCL in KTR-3 with a team of 50+ sales staff including AMs, supervisors, direct & indirect field sales staff• Expanded retail market for distributors by 35% and made their new branded, non-branded connects & retail outlets.• Developed retail channel and increased sales up to 39% alone from retailers in my region• Effectively planned sales routes & made PJP for field sales team in order to cover all retail outlets and to ensure stock availability and market coverage• Ensured ample stock of all brands with distributors for standardized distribution in agreed indirect channels• Ensured agreed numeric and weighted distribution reach on monthly, quarterly and annual basis• Achieved revenue growth starting from 122m to 128 Million in one year time period• Made visibility to stake holders on business partners ROI and business working capital/Float• Planning & execution of BTL activities & analysis on the outcome
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Lucky Commodities - Pakistan
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Karachi, Pakistan
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Deputy Manager Sales & Marketing
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2016 - 2017
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Karachi, Pakistan
• Increased sales in assigned portfolio and achieved sales growth by 22%.• Increased my portfolio strength by 18% through business development • Created proposals for target clients with relevant info and quotes• Overseen and managed corporate sales executives to achieve sales targets• Developed skills in creating and executing sales process, product development and sales forecasting• Identified and developed new business opportunities at B2B channel by promoting company products to new and existing clients• Responsible for acquiring and servicing corporate client base in manufacturing industry
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Abudawood Pakistan
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Karachi, Pakistan
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Supervisor - Sales & Distribution
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2013 - 2016
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Karachi, Pakistan
Looking after P&G business of 25MSU where I am responsible to manage, organize and lead supplies team to ensure customer orders execution without sales loss and in cost efficient manner. This work includes, track/control execution losses, resource optimization, processes improvement, collaborative working with sales force in achieving sales targets and to support S&D to drive business results. Some key job functions are;• Responsible for business execution of P&G and Gillette products• Visiting market and ensuring distribution and coverage• Increase productivity through streamlining processes• Ensuring best in class execution of display and merchandising standards at point of sale• Achieving company’s objective of Distribution, Pricing, Shelving and Merchandising• To ensure effective execution of customer engagement plans and company’s initiatives• Managing trade relations and on time resolution of customer issues • Managing primary & secondary displays and ensure In-store fundamentals• Managing sales team, motivating and energizing sales force and leading from the front in order to deliver greater results• Ensure all customers orders should be executed planned/executed through available resources in cost efficient manner• Schedules workload of the team to ensure most effective utilization of time and resources
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Interwood Mobel (Pvt) Ltd.
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Karachi, Pakistan
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Sales Executive
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2010 - 2012
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Karachi, Pakistan
Key Achievements & Work Responsibilities;• Over 120% target achievement in terms of amount and volume in last 2 quarters• Key responsibilities include achieving sales targets & distribution operation of the region contributing YTD 32% & 44% growth over last year in Volume & Value respectively• Increased Market Share from 52% to 71% in the assigned Region during one year and maintained the Market Leadership with clear waters• Conduct market research such as customer questionnaires and focus groups• Contributing to, and developing, marketing plans and strategies• Analyze sales figures and forecasting future sales volumes to maximize profits• Achieved 99% weighted & 99% numeric growth distribution KPIs• Saving of fixed as well as variable Regional Expenses in order to improve Company's Bottom line• Looking after a business of approx more than Rs 10 million Revenue• Negotiate the terms of an agreement and closing sales with assigned key accounts• Represent the organization at trade exhibitions, events and demonstrations• Listen to customer requirements and presenting appropriately to make consumer and corporate sales• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations• Maintain awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing• Identify, manage & secure existing & new account and continue to maintain high level of sales achievement• Business development with existing & potential clients to achieve sales target & increase market share
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Bank Makramah Ltd
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Karāchi, Sindh, Pakistan
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Customer Service Officer
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2007 - 2009
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Karāchi, Sindh, Pakistan
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Education
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2020 - 2020Harvard Business School Executive Education
online learning program, Business Administration and Management, General -
2010 - 2012Iqra University (Official)
Master of Business Administration - MBA, Sales, Distribution, and Marketing Operations, General -
2007 - 2008Ensign Communique
Six Months Certificate Course, Communication & Customer Services -
2004 - 2008Karachi University
Bachelor of Science - BS, Mathematics, Economics & Computer Sciences
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