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Ming-yen Lee is a seasoned marketing professional with expertise in campaign management, data analysis, and strategic partnerships. She has worked with prominent companies such as Appier, Condé Nast International, and Uber, leveraging her skills in data-driven decision making and team leadership. With a Master's degree in International Business from National Taiwan University and a Bachelor's degree in Business Administration from National Taiwan University, Ming-yen has developed a strong foundation in business analytics, management accounting, and management economics. Her native proficiency in Mandarin, Cantonese, English, and Taiwanese allows her to effectively communicate with diverse audiences. Ming-yen has also gained valuable experience in government and non-profit sectors, including her tenure as an Administrative Assistant with the New Taipei City Government and a Project Researcher with the National Taiwan University.

Experience

    • Business Development Executive
      • Jun 2022 - Oct 2022

      Crypto Listing, Co-Marketing & Strategic Partnership

    • Taiwan
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Campaign Manager, Regional Team Lead of Southeast Asia
      • Mar 2020 - Aug 2020

    • Campaign Manager, Country Lead of Vietnam and Philippines
      • Jun 2019 - Aug 2020

    • Campaign Analyst
      • Aug 2018 - Jun 2019

    • Project Researcher
      • Jan 2018 - Jul 2018

      Gave insights of health awareness of alcohol addiction, by analyzing purchase behavior of alcoholic drink. The project is sponsored by Ministry of Science and Technology.

    • Marketing Assistant at GQ
      • Jul 2017 - Dec 2017
      • Taiwan

      Condé Nast International is the biggest publisher in fashion industry worldwide. The publications include GQ and Vogue.【Achievements and Responsibilities】● Increased 50% of total views on weekly newsletter by complementing statistical testing and A/B testing.● Built analytical frameworks to monitor performance of articles on GQ.com.● Cultivate accounts by negotiating with 4 companies.● Executed a marketing event and led 20 temporary staff members to assist in a camping event with over 5,000+ participants.

  • Uber
    • 台灣
    • Project Intern at Community Operations
      • Nov 2016 - Jun 2017
      • 台灣

      Uber is an innovative platform providing matching, pricing, and navigation service to drivers and riders.【Achievements and Responsibilities】● Helped the number of customers’ queries decrease and increase efficiency of operations by revamping logistic materials● Built an escalating framework for agencies to increase efficiency of issue solving, using SQL● Prepared cross functional meeting every week with Southeast, East, and North Asia logistics agencies to synchronize policies and to develop plans for the whole region.● Developed and implemented long-term solutions as projects to improve long-term customer satisfaction.

    • Administrative Assistant (Substitute Service as government officer)
      • Aug 2015 - Aug 2016
      • 台灣

      Household Registration Office is a government entity that provides services of civil affairs, such as registration of bird or death, change in habitation and ID card, and migration. I was obligated to serve as a government office for one year.【Achievements and Responsibilities】● Assisted in Taiwan general election 2016. Achieved that no ballot was sent by mistake, reaching a new record while dealing with civic data of 225,000+ residents.

    • Operations and Customer Service Coordinator
      • Jul 2012 - Sep 2013
      • 台灣

      TOPRAM is a startup company based in California, U.S. selling own brand memories card via OEM on eBay. I joined Taipei office as an intern when the branch office was just established at the time.【Achievements and Responsibilities】● Cumulated Over 60,000 feedback score on eBay. Remained " Top Rated Seller ", by giving customer-oriented advice and solving their problems with our products.● Helped increase 45% retention rate, contributing 30% of company’s sales by analyzing customer transaction data on eBay, establishing an early list of loyal customers, and forming a re-engagement model.● Boosted 10% total sales by persuading market influencers to join the marketing campaign.

Education

  • 2016 - 2018
    國立臺灣大學
    Master's degree, Master of International Business
  • 2015 - 2015
    國立政治大學
  • 2011 - 2015
    國立臺北大學NATIONAL TAIPEI UNIVERSITY
    Bachelor of Business Administration (B.B.A.), Business Administration

Suggested Services

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Industry Focus. “Financial Services”

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