Experience

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  OBMedia, LLC

  • Remote

  • Media Buyer

    • Oct 2022 - May 2024
    • Remote

    Media Buyer at OBMedia specializing in ad search arbitrage through Google and Bing on various programmatic software platforms like Taboola, Zemanta and Outbrain.

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  klōn Apparel

  • Co-Founder & Director Of Marketing And Community Relations

    • Apr 2019 - May 2023

    Director of Marketing of an industry disrupting fitness apparel brand with an innovative concept for a start-up company that is active on Instagram, Facebook and physically in the local community.• Develop unique brand concept that is a fitness industry disruptor called “Apparel for EveryBooty” (www.klonapparel.com). • Spearhead social media efforts: Facebook and Instagram optimization- paid and organic; increased revenue to $21K within first 5 months. • Create content, pictures and captions, for social media platforms, organically post and engage on the page and create/manage paid advertising through Facebook Business Manager; increased organic engagement from 0 to 3.2K weekly within 5 months. • Coordinate pop-up shops in local community to increase exposure for our brand; increased sales to $8K for 6 hrs of work. • Facilitate collaborations with online and community small businesses: loop giveaways, collaboration contests, shout outs, pop-up shops and more. • Build relationships and engagement with influencers, gaining influencer clout and maintain current influencer relationships; drove ~600 followers to Instagram page per post. • Head of PR for company on all digital platforms and point of contact for all communications.• Actively engage with Instagram pages that fit demographic and target audience to grow additional organic engagement using proven methods; increased algorithm and site traffic.• Spoke at business conferences (~100 attendees) in Utah and California about Authentic Branding: Growth & Success for the fitness industry; breaking the norm for the industry with our brand. • Featured on podcasts (“Business and Bliss” and “A Game”) and invited to teach classes at co-working spaces on branding and marketing your company.

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  tranZynergy

  • Provo, Utah, United States

  • Marketing Manager

    • Sep 2019 - Jul 2022
    • Provo, Utah, United States

    Marketing Manager of a start-up SaaS company with the goal of helping freelance translators scale beyond their personal productivity through a custom built education and management platform.-Reported directly to the founder of the company.-Directed and managed a team consisting of product development, graphic design, social media, email campaigns, member retention and success and customer support.-Structured quarterly goals and calculate marketing budget.-Spearhead product development roadmap for positive user experience.-Coordinated company wide retreats for employees, including lodging and transportation details.-Collaborated closely with heads of departments for product design and development roadmap.-Invented company avatar and brand story.-Organized video content creation and wrote accompanying content for virtual educational pages inside of platform.-Produced all user experience concepts for product features for implementation roadmap.-Reviewed user bug and issue customer support tickets for product development sprints.-Created webinar program to educate freelance translators on the process of doubling their incomes.-Oversaw content creation of eCourses and downloadable lead magnets.-Experience with Figma, TeamGantt, Ontraport, MailChimp and Google Analytics.-Approved all projects inside of marketing team.-Led the organization and execution of company booth at ATA (American Translators Association) Conference (~2k+ attendees) in Palm Springs, CA - September 2019 with goal of brand awareness and lead generation in translation industry.-Successfully secured speaking positions for company founders at ATA Conference (~900 attendees) in Minneapolis, MN - October 2021.-Performed tasks and filled role of Hiring and HR Coordinator, including coordinating time-off calendars and hiring for positions outside of marketing team.-Facilitated investor meetings for founders of company.-Voice of reason and sounding board to founders of company.

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  Prospect Bomb LLC

  • Social Media Marketing Specialist

    • Mar 2018 - Jun 2019

    • Provided contracted social media management to agencies and their clients; managed 12 social media accounts for clients. • Organically posted on clients’ Facebook and Instagram feeds daily and monitoring activity and engagement ~ 4-5 hours daily each. • Maintained extensive knowledge of Facebook Ads Manager and Instagram advertising. Optimized advertisements to reach target audiences, and change messaging for relevancy when needed; increased top clients ROI by 7X. • Communicated with Facebook reps to keep up with the current trends and platform changes of social media marketing. • Utilized Instagram hashtags and use necessary number hashtags per post to attract targeted audiences effectively.• Collected creative from clients and coordinate photo opportunities for new creative content.

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  Bedrock Quartz Surfaces LLC

  • West Jordan, UT

  • Marketing Specialist

    • Jun 2016 - Mar 2018
    • West Jordan, UT

    • Played instrumental role in securing new Middle Eastern contacts for Bedrock Quartz, specifically in Kuwait and Dubai expanding business into regions through bids on potential projects; projected to be a $40MM revenue growth. • Initiated and secured personal connections between CEO and influential industry leaders from Dubai, UAE, etc.. • Accompanied CEO and President of Commercial Operations to the International Stone Expo in Xiamen China to better understand trends; established a path for internal growth through strategic networking, and understanding of supply chains, etc..• Played pivotal role in new company rebranding efforts: updating and invigorating company website, copy development, and social media efforts for domestic website. • Oversaw marketing: created copy and promotional campaigns for all social media platforms, website pages, radio station commercials, magazine advertisements, billboards, box trucks, organizing and staging completed projects for photographs and university sponsorship packages. • Led design and creation of the 2016 Home Show Expo: purchased décor slabs and sample colors, promotional “swag” giveaways, organized exclusive invite-only black-tie dinner event, coordinated onsite morning news show interview, provided onsite customer service to help obtain warm leads and customer contact info for sales associate follow-up; viewed by over 2,000+ visitors over two days. booth won “Best in Show”, and invitation only event had 150 attendees.• Appeared on multiple news stations (Good Things Utah, Studio 5 with Brooke Walker, and Fox 13) to represent Bedrock Quartz. • Acted as face of marketing campaigns and featured in a variety of social media ads, magazines, and sponsored social media commercial posts.• Directed organization and coordination of all employee events of 180 for the company. • Deep industry experience creating content and copy messaging through social media and blogs; wrote 5 per quarter.

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  Social Stewards

  • Ad Accounts Director

    • 2015 - Jun 2016

    • Built business branding, marketing strategy, and internal processes and systems to implement marketing efforts and account management.• Developed, allocated, maintained, and recorded budget for each ad campaign for clients meeting goals of increasing CTR and decreasing CPC on PPC ads.• Organized, analyzed, interpreted Facebook and Instagram ad data for clients through Business Manager. • Managed company CRM software (Function Point) and • Created and sent reports of budget allocation and ad analytics to each client at the beginning of every month for the previous month. • Built personal rapport to better serve clients through communication via email and phone.