Experience

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  The Sultan Center

  • Kuwait

  • Senior Category Manager

    • May 2022 - Present
    • Kuwait

    - Develop and implement comprehensive category strategies. - Curate and optimize product assortments within assigned categories.- Cultivate and maintain strong relationships with suppliers. - Drive category financial performance by analyzing sales data, forecasting, and budgeting. - Provide leadership and guidance to a team of Category Managers. - Collaborate with the marketing team to plan and execute effective promotions, advertising, and merchandising strategies. - Work closely with supply chain and inventory teams to optimize stock levels, reduce excess inventory, and minimize out-of-stock situations.- Utilize customer feedback, surveys, and data analytics. - Ensure that all category-related activities comply with industry regulations and company policies.- Achieved the highest growth in other operating income (OOI) across categories

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  Ali Abdulwahab Al Mutawa Commercial Co.

  • Kuwait
  • Retail
  • 700 & Above Employee

  • P&G Senior Trade Marketing Manager

    • May 2019 - May 2022

    - Developed comprehensive trade marketing strategies that promote brand awareness, drive product adoption, and maximize sales.- Conducted in-depth market research to understand consumer behavior, competitor activities, and industry trends. Use this data to inform marketing strategies and identify opportunities for growth.- Created, implemented, and evaluated promotional campaigns, trade promotions, and pricing strategies to increase product sales within target markets.- Collaborated with sales and distribution teams to ensure effective product placement, distribution, and inventory management across various channels such as retail stores, e-commerce platforms, and wholesalers.- Developed and oversee in-store merchandising programs, including point-of-sale displays, shelf placement, and product packaging, to enhance product visibility and drive sales.- Worked closely with product development, sales, marketing, and supply chain teams to align trade marketing efforts with overall business goals.- Managed and allocated budgets effectively to ensure trade marketing activities are executed within financial constraints while maximizing ROI.- Utilized data analytics tools to track the performance of trade marketing initiatives and adjust strategies based on insights gained from sales data, market trends, and consumer feedback.- Cultivated strong relationships with key stakeholders, including retailers, distributors, and partners, to facilitate successful collaboration and support trade marketing efforts.- Lead and mentor a team of trade marketing professionals, providing guidance and support in executing marketing plans.Generated regular reports and present key performance metrics and insights to senior management to demonstrate the impact of trade marketing efforts on the business.

  • P&G COOPS Unit Manager- Sales

    • Nov 2018 - May 2019

    - Managed the daily operations of the coops unit, ensuring efficient and smooth functioning.- Supervised staff, delegate tasks, and provide guidance to ensure all roles are executed effectively.- Oversaw inventory management, procurement, and distribution processes to maintain product availability.- Developed and manage budgets, ensuring financial sustainability and profitability of the cooperative unit.- Monitored financial performance, including revenue, expenses, and profit margins.- Fostered positive relationships with coops members, addressing their concerns and needs.- Developed and implemented marketing strategies to attract new members and customers.- Promoted coops products and services through various channels.- Analyzed market trends and customer preferences to adapt product offerings.- Stayed updated on coops laws and regulations and make necessary adjustments to policies and procedures.- Worked with the board of directors and coops members to develop long-term strategic plans.- Identified opportunities for expansion, diversification, and new cooperative ventures.- Set goals and objectives aligned with the cooperative's mission and vision.- Identified potential risks to the coop's operations and develop mitigation plans.- Maintained appropriate insurance coverage to protect the coop's assets and interests.- Prepared regular reports on the coop's performance, financial status, and key metrics.- Maintained accurate records and documentation related to operations, finances, and membership.- Established relationships with external stakeholders, including other cooperatives, government agencies, and industry associations.- Participated in coops networks and industry events to stay informed and share best practices.

  • P&G COOPS Section Manager

    • Nov 2017 - Nov 2018

    - Provide strong leadership and management for the section, including setting goals, developing strategies, and monitoring performance.- Recruit, train, and supervise section staff, fostering a collaborative and productive work environment.- Develop and manage budgets for the section, ensuring responsible financial practices and cost control.- Build and maintain positive relationships with cooperative members, addressing their needs and concerns effectively.- Oversee day-to-day operations of the section, ensuring that all processes and activities run smoothly.- Work with the cooperative's management team to identify opportunities for new products or services within the section and participate in their development and implementation.- Ensure that the section operates in compliance with all relevant laws, regulations, and cooperative policies.- Collaborate with the marketing department to promote the section's products or services to both existing and potential members.- Prepare regular reports on the section's performance, including financial statements, operational metrics, and progress toward goals.- Implement quality control measures to ensure the section's products or services meet or exceed quality standards.- Identify and mitigate risks that may affect the section's performance or the business as a whole.- Continuously assess and improve section processes and procedures to enhance efficiency and customer satisfaction.

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  Benchmark Market Research

  • Cairo

  • Business Development Manager

    • Mar 2015 - Nov 2017
    • Cairo

    Build long-term relationships with existing customers among the region. Expand customer database through applying different marketing strategies. Scoop feasibility for projects with clients and internal contacts.Create proposals to prospect customers for new projects.Work closely with key accounts director to solve all customer oriented problems. Support internal teams including sales, operations, and production.

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  Tarwe2a Outlet Chain

  • Fifth Avenue new cairo

  • Operation & Brand Manager

    • Mar 2009 - Oct 2017
    • Fifth Avenue new cairo

    Apply and maintain brand rules in terms of visibility and merchandising.Develop and execute strategies and innovations to increase positioning and revenue.Responsible for buying raw materials, managing allocation, warehouses and the relation with suppliers. Hire, interview, manage, coach and motivate staff and sales team (60+ persons).Build a strategy for business acquisition, value proposition, and partnership.Develop execution plans based upon size of opportunity, strategic importance and likelihood of success.Managing operation and brand budget (2+ million Egyptian pounds) Manage non-stock allocation.Manage and update sales forecast.Organize events and receptions to increase brand’s awareness.Managing governmental relations and official communication.Launch 6 stores in 6 years (AUC, BUE, Al Zohor club, zamalek, Ain Shams University, and Egyptian railways) Maintain the brand position in AUC for seven yearsSponsorship and organize 70+ eventsNumber one caterer on campus based on AUC reports 2016. Second most favorable outlet on campusfor last three years based on a yearly survey conducted by AUC and published on the official AUC journal.

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  Enveulto Outlet Management and Catering Company

  • Co Founder & Owner

    • Mar 2009 - Oct 2017

    Develop marketing plans & improve market share. Build and maintain partnership agreements.Design and implement systematic processes for obtaining customer input into strategic and tactical action plans.Provide strategy for business acquisition value, proposition, and partnership. Develop and execute strategic plans for targeted segments.Conduct market research, surveys and market visits to understand market needs.Monitor and analyze brand and competitors performance to identify weakness, strengthens, opportunities, and threatsPrepare next year’s budget, align it with supply chain and sales.

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  Ipsos

  • Egypt

  • Market Research Executive

    • Jun 2011 - Dec 2012
    • Egypt

    • Compiled several surveys to monitor Etisalat’s advertising campaigns• Analyzed survey output and presented the results• Marketed the services of Ipsos to potential customers

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  National Democratic Institute (NDI)

  • Egypt

  • Project Manager

    • Mar 2010 - Mar 2011
    • Egypt

    • Define the scope of the project in collaboration with senior management• Create a detailed work plan which identifies and sequences the activities needed to successfully complete the project• Determine the resources (time, money, equipment, etc) required to complete the project• Develop a schedule for project completion that effectively allocates the resources to the activities• Review the project schedule with senior management and all other staff that will be affected by the project activities; revise the schedule as required• Determine the objectives and measures upon which the project will be evaluated at its completion

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  Ipsos

  • Egypt

  • IT Support Specialist

    • Jun 2009 - Oct 2010
    • Egypt

    • Installed needed software programs on the different departments computers• Maintained any technical issues and repaired hardware problems • Supervised the network and managed the shared data

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  Industrial Modernization Centre

  • Egypt

  • Intern

    • Jun 2008 - Oct 2008
    • Egypt

    - Achieved data entry assignments- Handled different administration task