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Mina Choi is a marketing and communications professional with experience in digital marketing, media planning, and event organization. She holds a degree in Sociology from the University of California, Los Angeles, with a focus on Environmental Systems and Society and Food Studies. Mina has worked in various roles, including Media Planning Strategist, Marketing Team Member, and Administrative Assistant.

Experience

    • United States
    • 1 - 100 Employee
    • Director Of External Affairs
      • May 2021 - Present

      - Organize and facilitate digital marketing seminars, workshops, and events in collaboration with outside organizations- Oversee the communication between our chapter and outgoing alumni and coordinate alumni events- Provide visual and written content for our PSE newsletter and emailing lists

    • Active Member
      • Jan 2021 - May 2021

      - Constructed and presented an Integrated Marketing and Communications plan on tailored marketing strategies to acquire and retain users with comprehensive budget plans to the CEO of Struck, a startup astrology-based dating app- Organized fundraising events through virtual platforms and social media channels (Instagram, TikTok), raising over $1700 in 3 weeks- Participated in weekly professional development and marketing workshops on conducting SWOT analysis, social media audits, and digital marketing certification

  • Bruin Advertising and Marketing Team
    • Los Angeles, California, United States
    • Media Planning Strategist
      • Oct 2020 - Present
      • Los Angeles, California, United States

      - Conduct extensive research to determine optimal media channels for advertisements based on the company’s target demographic- Calculate the return on investments and measure the success of proposed campaigns by estimating the number of MQL’s- Create a B2C advertising campaign and plans book for NSAC in order to change the client company’s image and increase overall user engagement

  • Spoon University
    • Los Angeles, California, United States
    • Marketing Team Member
      • Oct 2020 - Present
      • Los Angeles, California, United States

      - Manage organization’s Instagram page and craft engaging social media content ranging from weekly posts and stories to graphics that promoted articles, events, and food sustainability with an average reach of 500 - 600 impressions- Coordinate collaboration events with other organizations such as the UCLA Teaching Kitchen and other chapters

  • Farmers Market at UCLA
    • Los Angeles, California, United States
    • Programming Committee Member
      • Jun 2020 - Present
      • Los Angeles, California, United States

      - Host and publish podcasts regarding environmental sustainability, supporting local farmers and businesses, and food security- Organize and conduct workshops on topics based on collaborations with organizations such as Westwood Farmers Market

  • University of California, Los Angeles
    • Los Angeles, California, United States
    • Teaching Kitchen Assistant
      • Jan 2020 - Present
      • Los Angeles, California, United States

      - Arrange and supervise student workshops under the Culinary Arts Coordinator, leading to a 15% increase in efficiency- Complete various on-demand tasks ranging from administrative, food preparation, inventory management, and cleaning- Develop a social media outreach plan that detailed format of posts and type of content depending on social media platform

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Public Relations Intern
      • May 2021 - Sep 2021

      - Conducted SWOT analysis of competitors and industry- Spearhead research and outreach of media contents for product launch- Formulate and execute marketing outreach strategy

    • Market Research Intern
      • Oct 2020 - May 2021

      - Conducted market research of apartment complexes near product store locations that led to a 10% increase in sales- Spearheaded a product rebrand survey resulting in product name change from “Wunder Nuggets” to “Veggie Bites”- Executed competitive shop research and formulated nutritional soundbites that highlight product benefits compared to other brands

  • Bank of Hope
    • Los Angeles, California, United States
    • Administrative Assistant
      • Sep 2017 - Jul 2020
      • Los Angeles, California, United States

      - Organized portfolios of prospect clients, maintaining top spot for prospective client monthly quotas within branch office-Managed supervisor’s email inbox that led to a 10% increase in supervisor’s customer acquisition productivity

Education

  • 2018 - 2022
    University of California, Los Angeles
    Undergraduate Student, Sociology

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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