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Michael Keesee profile image

Michael Keesee

General Sales Manager at DMS Broadcasting
Intro Book
Marketing expert with 20+ years of experience in advertising, marketing strategy, and public relations.
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Location
George Town, George Town, Cayman Islands, KY
Skills
  • Advertising
  • Marketing Strategy
  • Marketing
  • Public Relations
  • Strategy
  • Show all
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Bio

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Michael Keesee is a seasoned marketing professional with 20+ years of experience in advertising, marketing strategy, and public relations. He has held various leadership roles, including General Sales Manager and VP/General Manager, and has worked with top companies in the industry. He is also a published author and public speaker. With a Bachelor of Communications degree from Cameron University, Michael has developed a strong foundation in marketing and communications. He is well-versed in digital media and has a proven track record of success in driving sales and revenue growth. Michael is based in George Town, Grand Cayman, and is available for consulting and coaching services.

Experience

  • DMS Broadcasting
    • George Town, Grand Cayman
    • General Sales Manager
      • Sep 2019 - Present
      • George Town, Grand Cayman

  • Wizard of Ads™ Partners
    • Cayman Islands
    • General Partner/Consultant
      • Apr 2004 - Present
      • Cayman Islands

      Author, Marketing Consultant, Blogger and Public Speaker. Speaking engagements include organizations such as American Advertising Federation, Rotary, Chamber of Commerce, Public Relations organizations, and Sales Training Seminars.Writer on marketing blog - TheStrategyDaddy.com

  • KMYA - TV
    • Little Rock, Arkansas
    • VP/General Manager
      • Jun 2018 - Sep 2019
      • Little Rock, Arkansas

  • Spectrum Reach
    • Corpus Christi, Texas Area
    • Market Manager & Digital Sales Director
      • 2013 - Jun 2018
      • Corpus Christi, Texas Area

  • Weststar Television/Cayman 27
    • General Sales Manager
      • 2009 - 2013

      Television and Cable OperationsGrand Cayman Island

  • ComCorp of America
    • Waco, Texas Area
    • General Sales Manager
      • Feb 2007 - Mar 2009
      • Waco, Texas Area

      Responsible for the sales team's efforts in all aspects of sales for television and onlineAchieved the two highest grossing year for FOX 44/28 in the previous 10 yearsGenerated, analyzed, and communicated sales proposalsHired and trained employees for three local sales offices Participated in sales trips with national sales teamsReported directly to General Manager and was responsible for reports to CEOIncreased inventory management accountabilityAssisted the GM in station planning and budget preparationInvolved with planning corporate "Sales University" program

  • South Central Media
    • Evansville, Indiana Area
    • VP/General Manager
      • Feb 2006 - Feb 2007
      • Evansville, Indiana Area

      Full Operational Responsibility Maintained all aspects of day-to-day operations and long-term planningFull profit and loss responsibility for the entire television station. Worked with networks in transitioning the station from a WB to a CW affiliate to the eventual sale to a new operational company. (Thus my one year exit)Worked the station through a transfer of ownership from SCC to Roberts BrothersLaunched station promotions and promoted the new networkWorked with department heads to accomplish our budget goalsInvolved in hiring and training of staffReported directly to COO and CEOTravelled to sales offices to represent our station in national businessProtected the station from liabilities and protected the FCC license

  • KSWO - Drewry Communications Group
    • Wichita Falls, TX
    • Local Sales Manager
      • Feb 2001 - Feb 2007
      • Wichita Falls, TX

      Same job duties as the general sales manager listed under COMCORP above with a focus on local and regional sales only. Other Market

  • Koco Tv 5
    • Oklahoma City, Oklahoma Area
    • Account Executive
      • Jan 2000 - Jan 2001
      • Oklahoma City, Oklahoma Area

  • KAMC/KLBK TV
    • Lubbock, Texas Area
    • Account Executive
      • Jan 1999 - Jan 2000
      • Lubbock, Texas Area

  • KMGZ Radio
    • Lawton, Oklahoma Area
    • On Air DJ
      • Jan 1997 - Jan 1999
      • Lawton, Oklahoma Area

Education

  • 1995 - 1999
    Cameron University
    Bachelor of Communications, Radio and Television

Suggested Services

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Industry Focus. “Advertising Services”

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