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Bio

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Mike Sheehan is a seasoned marketing professional with extensive experience in advertising, media planning, and sales. He has held leadership positions in various companies, including President at Houston SaberCats Rugby and General Manager/President at AG Rugby Organization. He developed and executed multi-year partnership agreements, managed front office and player staffs, and oversaw sales programs to achieve record numbers. With a strong educational background in Sports Communication from the University of Southern California and Undergraduate Studies from the University of Colorado at Boulder, Mike has honed his skills in integrated marketing, radio and television advertising, and social media marketing. Throughout his career, Mike has worked with prominent companies such as IMG College, Entercom/Fisher Communications, and Seattle Seahawks, and has secured significant revenue-producing events and partnerships. He is currently based in the Los Angeles Metropolitan Area.

Experience

  • Houston SaberCats Rugby
    • Houston, Texas, United States
    • President
      • Aug 2023 - Present
      • Houston, Texas, United States

    • VP of Business Development
      • Jun 2023 - Sep 2023

  • AG Rugby Organization
    • Austin, Texas Metropolitan Area
    • General Manager/President
      • May 2020 - Dec 2022
      • Austin, Texas Metropolitan Area

      President responsible for the successful development and overall management of the AG organization. Led business development teams, created partnerships with media outlets, developed simple and effective go-to market strategies and advertising campaigns, managed front office and player staffs.

    • Vice President of Sales
      • May 2017 - Apr 2020
      • Los Angeles

      Developed and executed a multi-year partnership agreement for the Los Angeles Rams and Chargers with SOFI stadium and Hollywood Park provided first ever production and video services and launch of YouTube Theater. Secured single largest revenue producing event at the time in Van Wagner Productions history for Warriors Games held at the Air Force Academy campus.

  • IMG College
    • Los Angeles, California, United States
    • Vice President of Sales- West
      • Jan 2015 - May 2017
      • Los Angeles, California, United States

      Responsible for the prospecting and subsequent sale of IMG College MMR Properties to fortune 500-1000 companies located in the Western Region ( California, Arizona and Colorado). Sold SOFI their inaugural multi-school agreement valued in excess of two million dollars. Worked with a mix of assets- Social and Digital campaigns, in-stadium video board features, Gameday Apps, and out-of-home executions.

    • General Sales Manager
      • Mar 2003 - Dec 2014
      • Seattle

      Oversaw Mariners sales and marketing for 12 years. Helped to launch the Mariners programming on KOMO. Developed sales programs, hired staff, hit record sales numbers for the franchise in year two of the six -year contract.

    • VP Sales and Marketing
      • Jan 2000 - Mar 2003
      • Seattle

      Led sales staff to company sales goals in each of the three years with organization.

Education

  • 1978 - 1981
    University of Southern California
    Sports Information, Sports Communication
  • 1976 - 1978
    University of Colorado at Boulder
    Undergraduate Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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