Experience

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  PGA TOUR

  • United States
  • Spectator Sports
  • 700 & Above Employee

  • General Manager, Media

    • 2017 - Present

  • Director, Media Sales

    • 2012 - 2017

• 

  Golfweek

  • Director of Sales, West Region

    • 2010 - 2012

• 

  Golf Channel

  • Director of Sales, Golf Sponsorships

    • 2005 - 2010

    A division of Comcast Sport Sales- Directed sponsorship sales for the Golf Channel cable network maximizing revenue through broadcast, digital, VOD and wireless- Designed and created fully intgerated marketing campaigns including on air, digital, grass roots and VOD assets- Developed a network first multi-million dollar non-commercial on air platform- Full responsibilty for entire sales process from client prospecting and aquisition, sales consultation and generation, asset allocation, contract and media plan negotiations, final execution and activation- Managed high revenue and high profile on air partnerships - Strong customer relationships resulting in multi integrated platforms helping build brands and grow revenue.

• 

  K2 Sports

  • Director National Accounts - K2 Licensed Products

    • 2001 - 2005

    - Director of National Account Sales for a leading manufacturer of souvenir and playable sporting goods for the NFL, MLB, NBA, NHL, NCAA/CLC and numerous entertainment licenses- Managed retail division with direct responsibility for national sporting goods chains, mass merchants, food and drug and wholsale clubs- Responsible for business development, sales analysis and strategic planning, budget and forecast execution, team building, promotions and marketing- Successful experience leading, motivating, and developing an outside sales team- Managed daily activity for 15 individual reps including contacts, presentations and sales- Implemented inside sales team responsible for generating $2mm in incremental revenue in first 18 months

• 

  Carbite Golf Co.

  • San Diego, California, United States

  • Director of Marketing

    • 1996 - 2001
    • San Diego, California, United States

    - Created product life cycle strategy including pricing, distribution both domestic and international, product launch and all marketing responsibilities- Managed multiple agency relationships- Negotiated and managed broadcast, cable and print campaigns- Directed nationwide grass roots strategy, trade shows, tour player activation and all global marketing campaigns- Responsible for the strategy and implementation and growth of digital business - Managed all digital elements from creative agency, website design and ecommerce business - Responsible for customer aquisition and email marketing strategies to our dedicated opt-in database - Previous regional sales manager with the organization initially responsible for sales in a 13 state territory- Managed team of 8 outside sales reps

• 

  Stetson University

  • Assistant Baseball Coach

    • 1992 - 1993

    Infield and Hitting Coach, National Recruting Coordinator

• 

  Cleveland Indians

  • Professional Baseball Player

    • 1990 - 1992