Experience

• 

  The National Society of Leadership and Success (NSLS)

  • United States
  • Higher Education
  • 700 & Above Employee

  • Product Marketing Manager

    • Feb 2024 - Present

  • Assistant Director of Data Analytics and Business Intelligence

    • Nov 2022 - Feb 2024

    - Alongside the CIO, created a dedicated data analytics and business intelligence (BI) team.- Collaborated with data engineers to develop a new dashboard that accurately forecasts company revenue across 10 business channels. - Worked with department leads from across the organization to identify BI use cases and create a roadmap for dashboard implementations.- Consulted with the marketing team on CRO priorities and roadmap.

  • Assistant Director of Marketing

    • Jul 2020 - Oct 2022

    - Project management lead, in collaboration with an external agency, for a full redesign of NSLS.org in Hubspot CMS, which resulted in a 60% boost in our new member conversion rate.- Owned end-to-end CRO testing process, including ideation, planning, execution, analysis, and socialization.- Provided analysis, recommendations, and next steps to VP of Marketing and CEO.- Utilized HubSpot CMS, homegrown testing platform, and AB Tasty to execute all optimization efforts. - Partnered with various teams including creative, technology, sales, and account management to develop and ideate CRO tests.- Leveraged UserTesting’s usability testing platform to gain insights on website improvements.- Created journey maps in Figma to detail member enrollment process and collaborated with copywriters and UX designer on test ideas. - Designed and implemented the company’s first NPS survey campaign, and used findings to develop tests to both improve initial membership conversions and existing member experience.

  • Marketing Operations Manager

    • Oct 2018 - Jul 2020

    - Led our invitation and website testing programs, focused on increasing invitation response rate and website conversion rate. On average, the team completed 20-25 tests per year, and I was responsible for presenting data outcomes and recommendations on next steps and testing best practices to the Leadership Team.- Developed core processes and procedures to support the new marketing team, including onboarding Hubspot Marketing Hub

  • Assistant Director of Operations

    • Jan 2016 - Oct 2018

    - Led the Logistics and Customer Service teams, with 5 direct reports.- Handled all vendor relations, including sourcing and onboarding a new fulfillment center.- With the Technology team, built a new dashboard and project management system for Logistics team, and gave it the codename "Falcon." It is the standard by which all future project codenames are judged.

  • Logistics Manager

    • Jan 2014 - Dec 2015

    - Became the leader of the Logistics team, with 3 direct reports.- Trained and developed the team to ensure greater than 99% of mailings processed error free, with 100% of projects to our printer on time and 55% ahead of schedule.- Directly responsible for reviewing and approving all invitation collateral, including direct mail and email, for more than 1,000 projects per year.

  • Logistics Coordinator

    • Jul 2012 - Dec 2013

    - Half of a two-person team responsible for creating and facilitating shipment of member invitations for more than 400 colleges.- Invitation projects completed 99.7% error free and 100% on time.

• 

  Momentum Media Sports Publishing

  • Ithaca, NY

  • Assistant Editor

    • Jun 2008 - Jul 2012
    • Ithaca, NY

    - Wrote and edited copy for 3 trade magazines with national distribution. Managing Editor for Coaching Management-Football, published 3 times per year.- Conducted in-depth interviews, sometimes 1-2 hours, to inform long-form stories.- Edited and wrote articles for commemorative book projects for clients including the University of Notre Dame, Cornell University, Coaches vs. Cancer, and the NAIA.

• 

  The Cecil Whig

  • Elkton, MD

  • Sports Reporter

    • Jun 2006 - Jun 2008
    • Elkton, MD

    - Wrote game stories, features, and columns on tight deadlines for a daily newspaper with 20,000+ subscribers, covering 8 local high schools with occasional college and pro sports coverage. - Interviewed high school athletes, coaches, athletic directors and more to inform both short news articles and long-form features. - Winner of Best of Chesapeake and MDDC Press Association editorial contests, but also once had a high school volleyball coach scream at me repeatedly because I left one of his players off an All-County team. It remains to this day my most unpleasant professional experience.

• 

  The Ithaca Journal

  • Intern/Freelance Writer

    • Sep 2005 - May 2006

    I wrote features, game stories, and briefs for a daily newspaper on tight deadlines. I also attempted to learn the rules of field hockey. Don't quiz me.

• 

  WHEC-TV

  • Intern

    • May 2005 - Aug 2005

    I wrote copy, edited highlights, and did whatever I could to help the anchors pull off a successful sportscast for the nightly news. This also meant competing with the interns at rival networks to ask the best questions in postgame scrums.

• 

  Rochester Red Wings

  • Intern

    • May 2004 - Aug 2004

    I organized and ran in-game promotions. This involved meeting fans and convincing them to go on the field between innings to make fools of themselves and win modest prizes. To my surprise, this also included pulling the tarp onto the infield during rain delays.