Experience

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  Vertica, a product group of Micro Focus https://www.linkedin.com/showcase/vertica-co/

  • Cambridge, Massachusetts, United States

  • Senior Product Marketing Writer/Editor - Vertica

    • Dec 2019 - Present
    • Cambridge, Massachusetts, United States

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  Self-employed

  • United States
  • Book and Periodical Publishing
  • 1 - 100 Employee

  • Writer & Editor

    • Aug 2019 - Present

  • Chief Editor, DevOps

    • Feb 2015 - Present

    I am helping to launch a new information hub called TechBeacon, and my primary area of content is DevOps: what it means to practitioners and decision-makers, how to think through problems regarding teams, agile skills, transformation, business outcomes, etc. • Drive the editorial direction for the big data space• Identify and recruit top talent internally and externally for contributing content.• Plan and manage content to cover and further the industry discussion around all major trends and developing technologies.• Stay focused on results, and ensure that the outcomes this content describes address real business needs.

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  Micro Focus

  • Cambridge, Massachusetts

  • Senior Writer & Editor, IT Operations Management

    • Oct 2016 - Present
    • Cambridge, Massachusetts

    Focused on writing and editing practical content for the IT Ops professional, published on TechBeacon, the software information hub sponsored by Micro Focus (formerly Hewlett-Packard Enterprise). In this role I have contributed to a growing online readership, currently approaching 400,000 unique visitors per month. In addition to the articles I have written (including ghost writing for technologists) or edited, I have created several long-form (i.e., over 3500 word) papers for download, as part of various lead-generation campaigns. Links to selected content will be provided here shortly, and can be provided immediately upon request.

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  Exact Market

  • Greater Boston

  • Product Marketing Manager

    • Aug 2018 - Jun 2019
    • Greater Boston

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  Hewlett-Packard

  • Aquent

  • Writer/Editor

    • Feb 2014 - Feb 2015
    • Aquent

    Contract work for HP writing about the big data space, including white papers, customer testimonials, success stories, and sales material.

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  IBM

  • Medford, MA

  • Writer & Editor, Brand Strategy, Rational

    • Aug 2008 - Jul 2013
    • Medford, MA

    Promoted IBM software engineering products and services across IT and systems engineering domains, by delivering subject matter expertise within executive level initiatives. Created differentiated value prop for IBM's 1) application lifecycle management tools (ALM/DevOps) and 2) product and systems engineering tools. Content pitched to client executives and decision makers in line-of-business and project leadership roles. Selected examples of my writing include:* Web pages: ibm.com/software/rational* Brochure: public.dhe.ibm.com/common/ssi/ecm/en/rab14054usen/RAB14054USEN.PDF* White papers: ibm.com/software/rational/leadership/* Blog posts (external & internal): ibm.com/developerworks/community/blogs/invisiblethread/entry/the_age_of_devops* Newsletters: Internal comms for IBM executives* Journal articles: for external press as well as IBM developerWorks* Analyst briefings: Comprehensive product & service offerings descriptions

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  Rational Software

  • Lexington, MA

  • Founding Editor, The Rational Edge ezine

    • May 2000 - Aug 2008
    • Lexington, MA

    Created from ground-up a monthly, online publication focused on the concepts behind the iterative, software development lifecycle (ALM). Targeted IT project managers and decision makers with cross-product capabilities under the Rational brand; grew this audience into a worldwide community of subscribers and regular contributors.• Launched ezine in Dec. 2000; managed two direct reports (2000-2003), plus freelancers, budget, and related website. • Developed email announce/subscribe system and grew subscriber base to 145k. • Leveraged content for external publications, including SD Times, InformationWeek, Dr. Dobb’s Journal, IEEE Software, numerous online sources, and a book authored by Rational VP Joe Marasco, The Software Development Edge, Addison-Wesley, 2005.• The Rational Edge won distinguished (top) honors in Society for Technical Communications international online competition, 2001.• Booklet: Driving Better Business with Better Software Economics, Mike Perrow & Marlene Ellin, editors. Rational Software: 2001, 2002. Based on articles previously published in The Rational Edge, by Walker Royce, Mike Devlin, and Paul Levy.(Rational Software was acquired by IBM, 2003)

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  Sybase, Inc.

  • Concord, MA

  • Manager, Marketing Communications for Powersoft Division

    • Feb 1998 - May 2000
    • Concord, MA

    Managed the Sybase IAD marcom team in support of all external and partner communications, to drive product marketing goals for the division. Facilitate delivery of strategic messaging through advertising, events, direct marketing, and pre-sales collateral, and public relations. Highlights include:• Managed a 7 person staff, as well as contractors and coops, in areas of PR, analyst relations, advertising, customer references, events management, Web content, direct marketing, and sales collateral / editorial production.• Developed strategies and marketing themes for North American road shows to launch new products and product releases.• Co-developed strategy for “e-Map to e-Business” program, a practical Web solution package for Sybase’s tools customer base. Program elevated to a company-wide strategy for targeting specific e-Business requirements for customers and prospects.• Described and helped rearchitect full lead/sales cycle, through all points of customer contact through lead gen to business close.• Revitalized customer references function in coordination with other divisions.• Served as group’s chief editor and design manager, producing sales brochures; sales guides; numerous articles for print and Web publication; direct mail and email campaigns; and managing outside editorial and design resources for these projects.

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  Sybase, Inc. (formerly Powersoft Corp.)

  • Concord, MA

  • Manager, Editorial Group Sybase, Inc. (formerly Powersoft Corp.)

    • Apr 1994 - Feb 1998
    • Concord, MA

    Managed the Sybase editorial group, which supports all corporate marketing as well as product, service, and partner marketing functions. (Prior to this role, served as individual contributor on same team.) My primary function was to create and maintain the external “voice” of this worldwide software company by integrating corporate messaging into all marketing deliverables. The following accomplishments highlight my four and a half years at Sybase:• Set and implemented standards for all marketing content, covering corporate voice, style sheet, tone, and audience level. Responsible for all product collateral (120+ products), two quarterly publications, direct mail, product packaging, and tradeshow material.• Developed/hired and managed staff of writing specialists, totally six members by 1998, with expertise in direct marketing, technical writing, and proofreading.• Advised product marketing groups regarding direction, style, and content for a wide variety of marketing literature.• Managed strategy for literature fulfillment for all products and services.• Managed, edited, wrote, and set editorial direction for company publications Powerline and Sybase Magazine. Re-established advertising initiative for Sybase Magazine, yielding a $100k per quarter savings over prior management. Circulation for both publications exceeded 50k.• Developed and edited content for executive announcements and other communications, including annual report, speeches, corporate presentations, and Nautilus Press -- a bi-annual executive publication for employees.

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  Phillip Johnson Associates

  • Cambridge, MA

  • Writer & Consultant

    • Oct 1993 - Jan 1994
    • Cambridge, MA

    Wrote and edited marketing communications material for clients in banking, telecommunications, and photographic imaging industries.

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  Nanjing University

  • Nanjing, Jiangsu, China

  • Foreign Expert in English

    • Sep 1992 - Jun 1993
    • Nanjing, Jiangsu, China

    Taught British literature (graduate), and composition, literature, and American culture (undergraduate) within the Foreign Language Department. Directed four senior theses.